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Kumho unveils German Facebook page

Kumho Tire Europe GmbH has launched a new Facebook page for its fans in German-speaking markets, www.facebook.com/KumhoTireEurope. The company says the page includes sections dedicated to its tyres, motorsport and football, plus event-specific sections such as the IAA 2011 show or the upcoming Kumho Winter Experience 2012. In addition, as exclusive partner to the Bundesliga team HSV, Kumho Tyres will offer sweepstake prizes that include VIP tickets for the 2011/2012 season. Another current offer is VIP tickets to this year’s 24-hour race at the Nürburgring.

8th June 2011/by Tyrepress Editors

BEN appoints Cottle as head of business development

Automotive industry charity BEN has appointed Peter Cottle as head of business development. Cottle spent ten years in retail banking prior to over 30 in the automotive industry, where he specialised in retail and wholesale finance. He has championed the work of BEN throughout his career.

3rd June 2011/by Tyrepress Editors

Conti supports football, wary of things that ‘negatively affect World Cup’

While Fifa president Sep Blatter looks likely to have steered himself to a fourth term at the helm of the good ship football, there is growing disquiet amongst world football key sponsors following allegations of corruption in the association’s World Cup and even presidential selection processes. Despite Blatter’s claims that “I am the captain of this ship and we are weathering the storm” one by one the leading sponsors have been voicing their own views. With this in mind Tyres & Accessories asked World Cup 2014 sponsor Continental for its take on the situation.

The answer came in the form of an intricately worded statement that came out in clear support of football and the kind of sponsorship support the tyre and automotive manufacturer has invested heavily in up till now, but also hinted at the firm’s unhappiness with the current controversy. While Conti highlighted the fact that is has been “supporting professional soccer for more than 15 years with passion and engagement” the manufacturer also said it “cannot approve of anything that negatively affects the reputation of professional soccer, the World Cup 2014 or the characteristics of this sport.”

1st June 2011/by Tyrepress Editors

Lassa Tyres signs Bolton Wanderers partnership

Turkey-based manufacturer Lassa Tyres has finalised a partnership agreement with Barclays Premier League football team Bolton Wanderers for next season. Turkey’s Brisa Bridgestone Sabanci, which manufactures Lassa tyres is the country’s number one tyre producer, and the seventh largest in Europe. The company said Bolton’s position as a successful and established member of the top tier of English football – next season will be the eleventh consecutive year that the club will compete in the Premier League – was a major attraction for the brand. The partnership was brokered by London based Samson Sport Consultancy, who have also secured contracts for Lassa Tyres in their other key markets.

23rd May 2011/by Tyrepress Editors

Kumho expands football sponsorship with Germany’s HSV

Manchester United sponsor Kumho Tyres has extended its European football activities by signing on as an exclusive partner to German club Hamburger SV. The Hamburg-based team, which is currently ranked seventh in Germany’s premier Bundesliga championship, welcomes Kumho as sponsor starting in the 2011/12 season. As part of the two-year contract between Kumho and HSV, the tyre maker’s advertisements will be displayed in the stadium and in other relevant media, including at press conferences, on game entry tickets, official teams photos and on the HSV website.

13th May 2011/by Tyrepress Editors

Ahluwalia, Farmer, Todd on Sunday Times Rich List 2011

The Sunday Times published its yearly Rich List supplement this weekend, with several names that will be familiar to regular readers of Tyres & Accessories/tyrepress.com appearing in its pages. The weekly newspaper surveys the identifiable “minimum wealth of Britain’s 1,000 richest people or families”.

9th May 2011/by Tyrepress Editors

Hankook celebrates successful DTM debut

High praise for Hankook came after the company’s first DTM race as exclusive tyre supplier. Following the weekend’s touring car race at the Hockenheim circuit in Germany, viewed by some 58,000 spectators including Hankook Tire executive vice-president and Europe COO Jin-Wook Choi and global CSFO Hyun-Bum Cho, race winner Bruno Spengler declared the Hankook Ventus race tyres to be “very good,” adding that “even though we are running a lot over the kerbs here at Hockenheim, the tyres remained consistent. That is really very good.”

3rd May 2011/by Tyrepress Editors

Kumho scores with advertising at Parma – Inter match

International News

Kumho Tyres recently acquired a front-row seat – for its advertising hoardings – at a high profile football match between Serie A teams Parma and Inter. The 220-metre electronic boards circumnavigated the pitch periodically displaying panels showing images advertising Kumho Tyres.

18th April 2011/by Tyrepress Editors

New Conti brand communication strategy targets changing demographics

A complete review of Continental’s passenger car tyre segment brand communication strategy has been carried out and the tyre maker reports that a resultant new global campaign is already starting to be implemented online in some markets. The new strategy is, says Conti, “integrated and highly target-group specific.” What this means is Continental recognises that “in the years to come, women and families will increasingly become one of the most important target groups alongside the still mainly male tyre buyers.” Thus the new campaign will focus on both female and male drivers, with and without children and in different driving situations.

9th March 2011/by Tyrepress Editors

Kumho European Sponsorship Plans Clarified

Official Kumho Tires sources have shed further light on the company’s sponsorship activities. Tyres & Accessories reported yesterday on the company’s yet to be finalised plans to increase its football sponsorship activities in Europe through a premium partnership deal with a team in Germany’s Bundesliga. We also stated Kumho’s intention to withdraw from the Formula 3 Euro Series at the end of the 2011 season. According to official information subsequently received, at this point in time no firm decision has been made regarding Kumho’s commitment to the championship following the current season. Official negotiations for the 2012 Formula 3 Euro Series will commence soon. The tyre maker is still considering its sponsorship options in Europe, and these apparently include both motorsport and other sporting codes, such as football.

12th January 2011/by Tyrepress Editors

Football In, Motorsport Out at Kumho

Sport sponsorship is gaining popularity, and the tyre industry is no exception to this rule. While tyre manufacturers used to snatch up motorsport deals and then report the transference of know how and technology gleaned from racetrack experience to their on-road products, these days sponsorship of other sporting codes, such as football, basketball or golf, are increasingly playing a part in manufacturers’ marketing strategies. Now Kumho Europe also intends to follow this path. While the Korean tyre maker is currently still considering if and under which conditions its partnership with Manchester United should be extended, some Kumho people are not convinced of the deal’s benefit within Continental Europe and for this reason the company plans to begin a similar arrangement as premium partner to a team in Germany’s national football league, the Bundesliga. Speaking with Tyres & Accessories, Kumho Germany marketing manager Wolf Fuder said that negotiations to this effect are currently ongoing and therefore the company is not yet in a position to name which team it would enter such a deal with. Kumho would not, however, act as jersey sponsor.

11th January 2011/by Tyrepress Editors

Kumho Signs Basketball Sponsorship Deal

In the US, Kumho Tires has signed sponsorship agreements with the NBA basketball teams Los Angeles Lakers and Miami Heat. Both contracts extend through to the 2012 season and cover perimeter advertising at both teams’ home grounds, advertising space on video monitors plus joint autograph signing sessions with players.

3rd December 2010/by Tyrepress Editors

Micheldever Staff and Kumho Dealers Visit Manchester United

Micheldever’s top Kumho dealers Forest of Dean tires and A&M tires Wigan joined Alan Baldwin, MTS wholesale director, Amelia Lion, Brand sales co-ordinator and Andy Spry, Protyre regional manager for the recent Manchester United home game at Old Trafford v Wolves, which United clinched with a last minute winning goal. All were entertained pre-match by Manchester United Legends Andrew Cole and Denis Irwin, both treble winners with United, and Andy Richie, the youngest ever hat trick scorer for Manchester United.

22nd November 2010/by Tyrepress Editors

Kumho Hosts ‘Dream Day’ at Manchester United

Having friends in high places can sometimes prove a definite advantage, as Kumho Tyres recently noted when organising a ‘Dream Day’ for children and their parents/carers. The 40 children, selected in competitions or from Manchester’s Francis House Children’s Hospice, recently spent the day honing their skills with a bunch of football players – but not just any players, mind you. Making full use of the benefits from its official sponsorship of Manchester United Football Club, Kumho Tyres arranged for the lucky 40 to spend the day at Old Trafford and Manchester United’s Carrington training ground with no less than five of the club’s first team players.

17th November 2010/by Tyrepress Editors

Maxxis to Launch New UK Website in 2011

Maxxis has announced that it will launch a newly designed UK website that will go live in January 2011. The original maxxis.co.uk corporate website was launched at the end of August 2008 and was upgraded in 2009. The latest revision of the site features a new content management system and enhanced navigation system designed to make it easier for Maxxis to add new material and keep the site up to date.

One important change is the way in which the site accepts information feeds. Thanks to innovative development work in this area, updates fed into the central database will instantly upload to the website as well as to other online applications that are currently in the pipeline. As a result, it will be easier for Maxxis to update information on the site, including tyre data, retailer contacts and details on teams and drivers in relation to its sponsorship activities, while visitors will be able to follow the schedule of events and keep track of where the Maxxis Babes will be heading next.

15th November 2010/by Tyrepress Editors