Taiwan’s Federal Tyre has become the latest tyre manufacturer to sign a sponsorship agreement with Manchester United FC. The three-year agreement, making Federal United’s Official Tyre Partner in Russia and Taiwan was launched at the Interauto Show in Moscow, led by Federal CEO, Jamie Ma.
On 21 August, Apollo Tyres signed a three-year partnership with Manchester United, which sees the company named as the official tyre of the world-famous football team across both the UK and India. Details of the investment associated with the deal have not been released. What we do know is that as well as access to player appearances in both countries the company will be making the most of its association with Man U in online advertising as well as its marketing and point of sale material. In addition, in a development of its ‘go the distance’ philosophy, Apollo Tyres will create football-based play zones in local communities in the UK and India; these will feature recycled rubber and encourage healthy lifestyles among youngsters.
20 year old Tatiana Calderón from Columbia has set herself the goal of competing in Formula One having entered into professional karting at eight. Now tyre supplier Hankook is supporting her development as part of its role as tyre supplier to the FIA Formula 3 European Championship, in which she is now competing.
On 5 August, Stuart Crum will begin as Bridgestone Retail Operations’ new president. He fills a position left vacant by the departure of Matt Hoskins last November.
Hankook unveiled several new commercial tyres at the CV Show, including the bead to bead retread truck tyre the Alphatread. Additionally Hankook’s latest truck tyres, which aim to fill a gap it identifies between medium and long haul transportation, were displayed, while the brand raised interest in its stand through its sporting sponsorships. Tom May and Phil Dowson, players from Northampton Saints RFC visited the stand, while Hankook also ran a competition to win VIP tickets to football’s Europa League semi-final, a partnership that was announced at last year’s show.
In addition to continuing its partnership with top North American football league Major League Soccer (MLS) and extending its agreement with the sporting body’s commercial arm Soccer United Marketing (SUM), on 6 May Continental Tire announced a new partnership with U.S. Soccer.
This year, Lassa Tyres will once again field the Team Lassa Tyres in the British Drift Championship. The team’s drivers for the 2013 season are Simon Perry and Jody Fletcher in Super Pro-Class and Richard ‘Juddster’ McCourt in Semi Pro-Class; once again, they will compete in all six rounds of the UK’s premier drift championship.
Kick off at the opening match of the next World Cup is just over 14 months away, and Germany’s Continental AG is once again a sponsor of the FIFA-organised event. As part of its World Cup involvement, Continental has committed itself to the UERE education project in the Favelas, or the Baixa do Sapateiro slum district of Rio de Janeiro. The UERE project targets children and youths aged between 4 and 18, and over a three-year period Continental will use the media attention the football world’s premier event will give Brazil to raise the profile of UERE and what the project has achieved.
Apollo Vredestein is launching two new product lines this week at one of Europe's largest agricultural exhibitions, SIMA 2013 in Paris. The company is displaying the new Vredestein Greentrax for lawn and ground care equipment and new Apollo tyres for industrial and construction machinery. The Greentrax range will be available from March 2013, while the new Apollo tyres will be introduced by the end of the month. This is a significant step for Apollo, since the new products represent the launch of the Apollo brand in the industrial sector in Europe.
Maxxis used its Autosport stand to raise funds for the fight against cancer. The combination of motorsport stars, the company’s own ‘Maxxis Babes’, and a host of racing cars and bikes proved something of a draw for NEC show-goers, with Maxxis turning its pulling power to the Macmillan Cancer Support’s advantage by selling calendars to boost the charity’s coffers.
Indonesian tyre maker PT Multistrada Arah Sarana Tbk has entered into a three and a half year partnership with globally renowned football club Manchester United. Neither Multistrada nor Manchester United have disclosed specific details of the deal beyond confirming that Multistrada is now the official tyre partner of Manchester United; no figures regarding the deal’s value have been released.
Maxxis reports its participation as advertiser in the 2012-2013 CONCACAF (Confederation of North, Central American and Caribbean Association Football) World Cup Qualifications, open to the national teams of these regions. The Maxxis logo was shown on field-boards in 18 games in 2012 and will appear in most matches in 2013.
As of next year, the Bridgestone brand will be title sponsor of the Copa Libertadores, or Libertadores Cup. This annual international football competition, which is arguably the most prestigious club competition in South America, will thus be known as the Bridgestone Libertadores Cup through to 2017.
Contestants in the popular ITV show Dancing On Ice display an impressive level of control on a slippery, cold surface, so the show is perhaps a logical sponsorship choice for winter tyre champion Continental. The tyre maker says it has signed up as headline sponsor for the latest series as part of a seven-figure deal that also includes ITV’s coverage of the England football team next year.
Lassa Tyres reports that it is continuing to increase its exposure amongst football fans and supporters of the English Premier League (EPL) with further sponsorship. This means Lassa will feature on LED advertising boards around the perimeter of the pitch during 19 away games of teams such as Manchester United, Liverpool, Chelsea, Manchester City and Arsenal.
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