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Continental extends European football sponsorship

Football is Continental AG’s sponsorship medium of choice for its Continental tyre brand, and the German manufacturer has added to its existing agreements covering the 2014 FIFA World Cup in Brazil and UEFA EURO 2016 in France with a further UEFA deal. The agreement with European football’s governing body includes touchline advertising at European Qualifiers for UEFA EURO 2016 and the 2018 FIFA World Cup in Russia, and a presence on www.UEFA.com, the official website for the European Qualifiers. Continental will also enjoy a significant rights package at the UEFA Under 21 Championship 2015 and 2017, UEFA Women’s EURO 2017 and UEFA Futsal EURO 2014 and 2016 tournaments.

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  1. Conti to sponsor Asia Pacific football cup
  2. Continental to discontinue football World Cup sponsorship
  3. Continental To Be Official Partner Of 2006 FIFA World Cup
  4. Conti giving football fans a ‘piece of Brazil’
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Lassa signs sponsorship deal with Germany’s HSV

In addition to participating in an advertising arrangement with England’s Premier League, Lassa Tyres has engaged in football sponsorship in Germany for a number of years. The Turkish tyre maker partnered with Borussia Mönchengladbach for the 2011/12 and 2012/13 seasons, and now it has signed a new agreement with Hamburg-based club HSV. Lassa says it found a partnership with Hamburger SV attractive as the club is one of Germany’s oldest, most famous and successful football teams, and has the unique distinction of having played continuously in the Bundesliga since its foundation.

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  1. Lassa renews Borussia Mönchengladbach sponsorship
  2. Kumho European Sponsorship Plans Clarified
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  4. Lassa continues Premier League advertising
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Bridgestone engaging with Harriers’ support via social networks

Bridgestone is promoting its social network activity through its partnership with the Skrill Conference Premier’s Kidderminster Harriers Football Club. The manufacturer is encouraging supporters to post pictures of themselves en-route to the team’s FA Cup fourth round fixture at Premier League Sunderland’s Stadium of Light via the company’s official Twitter and Facebook social networking channels. […]

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AMA Supercross names Pirelli an official tyre

Pirelli will be an official “motorcycle tyre” sponsor of US championship the Monster Energy AMA Supercross for the 2014 to 2016 seasons and sole tyre supplier for the Toyota/Yamaha/JGRMX and BTO Sports-KTM teams. By signing a multi-year agreement with championship promoter Feld Motor Sports to be an official sponsor and through its support of riders Josh Grant, Justin Brayton, Andrew Short and Matt Goerke, the Italian tyre maker hopes to enhance its brand profile in the North American market.

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Apollo launches UK, India ad campaign

Apollo Tyres has commenced a new corporate advertising campaign in the UK and India that draws on the company’s three-year agreement with Manchester United F.C. for these two markets. The campaign covers television, cinema, print, digital and outdoor mediums and focuses on the shared values of both football club and tyre maker, specifically ‘going the distance to achieve the best’.

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Maxxis to use Autosport appeal to raise Macmillan funds

Maxxis has announced its support for cancer charity Macmillan at the Autosport International show in January. The tyre manufacturer will host motorsport stars, racing cars and bikes, and its own Maxxis Babes team to pull in attendees at the Birmingham NEC. The company has targeted the figure of £500, which it hopes to exceed through calendar sales on the Saturday of the show.

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  3. IAAF members raise more than £85K for BEN in 2013
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Nexen signs sponsorship deal with Germany’s VFL Wolfsburg

Nexen Tire has taken on a new European sporting commitment with the signing of a sponsorship contract with German football club VFL Wolfsburg. The contract gives Nexen exposure through the 240 metre-long LED advertisement board and other advertising positions at the team’s home stadium, Volkswagen Arena, and on the VFL Wolfsburg homepage for the 2013-14 half season. Nexen also gains the right to use photos of the team’s players in its advertising and promotional activities.

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  1. Lassa signs sponsorship deal with Germany’s HSV
  2. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
  3. Hankook Eyes Premier League Football Deal, Extends European Sponsorship
  4. Lassa renews Borussia Mönchengladbach sponsorship
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IAAF members raise more than £85K for BEN in 2013

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The IAAF and its members have raised more than £85,000 for motor trade charity BEN in 2013. The staggering figures were confirmed at the recent IAAF Annual Awards Dinner, where the charity was again featured prominently.

The traditional envelope donation raised £5,800 which was swelled by the proceeds of an auction for a World Cup 1966 football shirt, which bore the autographs of several of the World Cup squad. The competitive bidding reached the heady heights of £1000.

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BKT launches Constar and Star Trac ranges

In addition to appearances from football freestylers Christopher Noel and Colin Nell and giving away more than 16,000 free footballs, during last month’s Agritechnica show off-road tyre specialist BKT presented two new ranges – the Constar and Star Trac. Both products are scheduled for market release before the end of 2013.

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Apollo Tyres appoints London-based global media agency

Mindshare has been appointed Apollo Tyres’ global media agency, replacing ZenithOptimedia, who serviced Apollo in India since mid-2012. The tyre maker describes its business with Mindshare as a “multi-million dollar” account and says it appointed the company following a multi-agency pitch presentation at the Apollo Tyres global marketing office in London. Apollo says Mindshare was selected due to its global reach, along with its financial and organisational fit with Apollo Tyres.

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Conti makes 2 UK, Ireland commercial tyre sales, marketing appointments

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Continental Tyres has appointed Tom Edwards as its new retread and brand manager in the UK and Ireland commercial vehicle marketing team, and Gabriel O’Keefe as a truck sales manager, covering Northern Ireland and the Republic of Ireland border counties.

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Apollo signs on new creative partner

Following a multi-agency pitch process, Apollo Tyres has appointed The Brooklyn Brothers its global creative agency. The agency’s London office will service the account and help build the Apollo brand via print, electronic and digital mediums.

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Branding expert a football sponsorship sceptic

Edward Freedman, the football branding guru who headed up merchandising at Manchester United and Tottenham Hotspur FC in the late 1980s and 1990s, has questioned the effectiveness of sponsorship from companies such as tyre manufacturers.

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Lassa continues Premier League advertising

Lassa Tyres has renewed its advertisement arrangement with England's Premier League for a further one-year period. Under the terms of the partnership, the Lassa Tyres brand will continue to feature on pitch-side LED advertising boards during 21 upcoming Premier League fixtures.

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GT Assist building brand confidence with Manchester dealer

The GT Radial brand has made much well-documented progress within the UK commercial vehicle tyre market over the past few years, and in December 2012, its manufacturer Giti Tire’s UK operation began rolling out a commercial vehicle roadside service assistance programme. Now in the third quarter of 2013, GT Assist has developed to consist of a network of approximately 220 dealer partner depots covering the UK and Ireland. Tyres & Accessories visited one of GT Radial’s longest standing customers in the UK, Manchester independent family business Tyre Save, to discuss the roadside service assistance programme with sales and marketing director Truck and Bus Tony McHugh and regional sales manager Truck and Bus Steve McDonald from GiTi Tire (UK) and Tyre Save owner Mark Davies and manager Stewart Little.

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