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Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show

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Federal Tyres is hoping the allure of the world’s most famous football club will contribute to its success at one of Russia’s biggest motor shows, the Moscow International Automobile Salon (MIAS). A mystery “Manchester United legend” will join Federal on its interactive exhibition space at the show, continuing its United-themed marketing campaign in the region. The brand is also to run a competition through its online channels to win a Manchester United shirt signed by the first team in the run up to the event. The manufacturer has been the Official Tyre Partner of Manchester United in Russia and its domestic market, Taiwan, since August 2013, engaging in activities such as the Manchester United Soccer School programme and harnessing the club’s brand equity to target the Russian market, in which it hopes to build a significant presence by 2019.

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Related news:

  1. Federal builds Russian connections with Man U visit
  2. Man Utd association leading to Russian gains, claims Federal Tyres
  3. Federal aiming for 10% of Russian tyre market by 2019
  4. Federal signs Russia, Taiwan Manchester United sponsorship
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Apollo broadens its football portfolio with VfL Wolfsburg sponsorship

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In UK football circles Apollo Tyres is best known for its Manchester United sponsorship, and the tyre maker now aims to replicate its Manchester experience over in Germany. Apollo Vredestein has signed up as partner to Bundesliga team VfL Wolfsburg for the 2014/15 season, and as national partner for the Wolfsburg men’s team and international partner for the women’s team for the 2015/16 season. In a statement announcing the deal, the company said such a sponsorship is in line with Apollo’s strategy and “should make a significant contribution to promoting the Apollo brand internationally.”

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Related news:

  1. Stirred up for growth – Apollo Vredestein prepares for a greater European presence with new tandem mixer
  2. Continental furthers Asian football activities with Chinese sponsorship deal
  3. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
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Continental adopts a wait and see stance towards future World Cup sponsorship

While Continental says it will “stay on the ball” regarding its football sponsorship and confirms its intention to place a stronger focus upon sponsoring regional events in future, the tyre and automotive systems manufacturer hasn’t gone so far as saying it will not sponsor the FIFA World Cup 2018, as one German newspaper reported last week.

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  1. Conti to sponsor Asia Pacific football cup
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Continental to discontinue football World Cup sponsorship

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According to a German newspaper, Continental plans to step down as a World Cup sponsor. The Hannoversche Allgemeine (HAZ) writes that in future the tyre maker intends instead to solely sponsor regional confederations, such as Europe’s UEFA. This change to the company’s multi-million commitment is also said to apply to the next World Cup. “We have nothing more to do with the coming events in Russia 2018 and Qatar 2022,” the newspaper quoted a Continental spokesperson as saying.

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Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
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  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Continental extends European football sponsorship
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Nokian Tyres returns as swamp football championships sponsor

The World Cup is drawing to a close, but those who can’t get enough football action can take solace is the knowledge that even after Germany/Argentina (delete where applicable if reading this on Monday) has taken home the sport’s most-coveted title, a whole host of football world championship action still awaits us this month. And like the FIFA version in Brazil, it is sponsored by a tyre maker.

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Continental onside with World Cup edition tyres

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Germany’s contribution to this year’s World Cup hasn’t just been some spectacular football and a memorable 7-1 victory over the host nation in the semi-final; sponsor Continental has produced three World Cup-themed tyres to mark the event. Each of these limited edition products feature stylised footballs and the FIFA World Cup logo on the sidewall – but unfortunately, none are available for sale here.

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Federal sponsors Man U ‘soccer school’ programme

Feddi Manchester United Taiwan Federal

Since 1999, Manchester United has been helping young football talent develop through its Manchester United Soccer Schools, and today the Manchester United Soccer School, or MUSS, operates in a number of countries around the world. It has now been extended into Taiwan, and club sponsor Federal Tyres is sponsoring 32 children to take part in the first ever MUSS three-day programme, which will be held at the Taipei Municipal Stadium.

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Related news:

  1. Federal builds Russian connections with Man U visit
  2. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  3. Man Utd association leading to Russian gains, claims Federal Tyres
  4. Federal aiming for 10% of Russian tyre market by 2019
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Federal builds Russian connections with Man U visit

Federal Tyres is using its link with Manchester United FC to foster its current focus on the Russian market. The Taiwanese tyre maker invited a select group of Russian tyre dealers and journalists to the UK this week as part of its ‘Awaken the Champion Inside’ campaign in Russia. The guests watched Manchester United take down Hull City by three goals to one and Federal used the three-day event to develop stronger connections with its Russian distributors, dealers and customers.

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  1. Federal aiming for 10% of Russian tyre market by 2019
  2. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  3. Man Utd association leading to Russian gains, claims Federal Tyres
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Toyo relaunching European websites at Reifen ‘skatepark’

Toyo Tire Europe says it will participate in Reifen 2014 with a radical new concept booth designed to showcase the company’s more focused, purposeful approach. The new booth takes the theme of an urban skatepark with a large half pipe dominating the design. The concept is intended to reflect the driven nature of skaters. The Essen show is the first outing for Toyo’s new exhibition presence, however the company says we can also expect to see the booth at consumer events during the coming year.

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Toyo Tires becomes AC Milan premium sponsor

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An agreement concluded today between Toyo Tire & Rubber and Associazione Calcio Milan – AC Milan – gives the Japanese tyre maker Premium Sponsor status with the football club until June 2016. Toyo says the sponsorship deal will influence its global branding content and help the company to “more clearly bring out the potential premium image of the products we offer.” It anticipates “significant” medium-term advantages will result from the partnership in Europe and Asia, and in two regions where Toyo is “contemplating market expansion” – the Middle East and Russia.

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Conti to sponsor Asia Pacific football cup

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Football sponsorship has been a favoured means of brand promotion at Continental since it became a Champions League partner in 1995, and in addition to its numerous global, regional and national commitments it has now signed up as an official sponsor of the AFC Asian Cup Australia 2015. At the centre of this deal with the Asian Football Confederation is a championship taking place in Australia between 9 and 31 January 2015; teams from 46 countries will be involved and match coverage will reach up to 2.5 billion spectators.

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Conti giving football fans a ‘piece of Brazil’

FIFA World Cup sponsor Continental Tyres has embarked on a national roadshow that aims to take a little piece of Brazil to football fans across England. For this ‘Road to Rio’ campaign, the tyre maker has teamed up with Isuzu Truck (UK), which has donated an Isuzu Grafter 3.5 tonne truck to transport Fuleco, the official Brazil 2014 mascot, from town to town. The roadshow began in Liverpool on 11 March and was launched by former Liverpool and England striker Robbie Fowler, a Road to Rio Ambassador for Continental Tyres. Road to Rio will continue until 11 May.

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Out of service and into the record books for Goodyear blimp

With the first of its new Zeppelin airships scheduled to enter service later this year, Goodyear Tire & Rubber has retired its blimp Spirit of Goodyear after 14 years in the air. The company’s longest continuous operated airship had its last day out providing aerial coverage at last weekend’s Daytona 500 race. It was joined by the Spirit of Innovation blimp over the Daytona International Speedway, a rare appearance of two Goodyear airships at the same event. Upon its decommissioning, the Spirit of Goodyear will gain a Guinness World Record for length of continuous operation.

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Cooper Tire Europe sponsoring Arsenal

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Arsenal Cooper Sponsonsorship

Cooper Tire Europe has announced that it is sponsoring Arsenal Football Club in a multi-year deal. The partnership, which will begin before the start of the 2014/15 season, will see the Melksham-based tyre manufacturer become an official partner to the north London club. The exclusive sponsorship designates the Cooper brand as the first “Official Tyre of Arsenal Football Club” for Europe, Russia, Middle East, South Africa and selected north African countries and links the company’s passion for performance to football through the development of various advertising campaigns, consumer marketing programmes and promotions. No details of how much has been invested in the partnership have been revealed.

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Related news:

  1. Continental to discontinue football World Cup sponsorship
  2. Yokohama’s Chelsea shirt deal worth up to £200 million
  3. Falken Tyre becomes Liverpool FC partner
  4. Nexen Tire advertising at Everton, Spurs, Southampton and West Ham
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Yokohama to sponsor US LPGA tournament

Yokohama Tire Corporation has entered a multi-year contract to sponsor a US-based Ladies Professional Golf Association (LPGA) tournament. The tournament will become known as the Yokohama Tire LPGA Classic and this year will be held in Prattville, Alabama between 18 and 21 September.

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  1. Yokohama Tire Signs Baseball Sponsorship Agreement
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