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Falken Tyre sponsoring Bundesliga newcomer

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Falken Tyre Europe has entered into sponsorship agreement with German football club FC Ingolstadt 04. The team has been promoted to the premier Bundesliga league for the 2015/2016 season after winning the country’s second-division league last year, and Falken says the new two-season partnership will serve as the “spearhead of a strategic sales sponsoring programme in the football sector” that will see it participate in further advertising and hospitality campaigns with European clubs.

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  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Inter presents 2015/16 away kit – minus the Pirelli name

The most noticeable feature of Italian football club F.C. Internazionale Milano’s newly-unveiled away kit is that the Pirelli name doesn’t appear on the shirt. Its absence brings to mind comments Pirelli CEO Marco Tronchetti Provera made when Inter stood before the Europa League exit in May, however the tyre maker remains closely linked to the new kit – the Pirelli name has made room on the away shirt for Driver, the company’s network of independent tyre dealers.

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  1. Inter Milan be warned: No Europa league, no Pirelli sponsorship
  2. Pirelli’s Inter Milan sponsorship to continue
  3. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  4. Yokohama and Chelsea offer free youth soccer clinics in the US
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Continental official tyre of US youth football association

Following the signing of a multi-year agreement, Continental is now ‘official tyre’ of the USA’s largest football association, the American Youth Soccer Organization (AYSO). The tyre maker has also become the presenting sponsor of ‘Safe Haven’, a child and volunteer safety programme that is compulsory for every registered AYSO coach, referee, administrator and volunteer helper.

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  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. Continental extends North American football sponsorship
  3. Football: Continental signs up for 5 more years with Bundesliga club Hannover 96
  4. Football: Continental extends partnership with England Women’s Senior Team
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Hankook Europa League sponsorship goes into extra time

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Hankook has announced that its sponsorship contract with the UEFA Europa League will continue for another three years. The tyre manufacturer will be an official partner to the prestigious club competition until the end of the 2017/18 season, having started in 2012. Explaining the latest contract extension, Hankook stated that sport sponsorship activities are an integral part of the company’s marketing strategy in the region. It claims this strategy has contributed to 13 and 6 per cent increases in consumers’ awareness of and references to the brand respectively in the European market. Many of the tyre industry’s biggest brands have capitalised on the huge global popularity of the beautiful game.

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Related news:

  1. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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  3. Yokohama’s Chelsea shirt deal worth up to £200 million
  4. Hankook signs global partnership with Real Madrid
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Hankook Tire making its presence known at Europa League final

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In a few hours the UEFA Europa League Final will begin in Warsaw, and sponsor Hankook Tire is ready and waiting. The tyre maker has set up numerous fan events around the city and at Stadion Narodowy. In Castle Square, within Warsaw Old Town, Hankook has constructed a 130 square metre brand area in which it is showcasing its tyres and simultaneously offering many football-related activities, such as target shooting, face painting, and fan photography to the visitors. Products are also being displayed outside the national stadium, while a giant inflatable Hankook tyre has been set up at the entrance.

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Inter Milan be warned: No Europa league, no Pirelli sponsorship

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Italian football club F.C. Internazionale Milano recently unveiled its home kit for the upcoming 2015/16 season, a strip that prominently displays the name Pirelli – an Inter Milan sponsor since 1995 and former shareholder in the club – on the shirt. But a question mark now hangs over whether this partnership will last another season. Pirelli CEO Marco Tronchetti Provera has indicated that the tyre maker’s interest in sponsoring Inter Milan may wane if the club fails to secure a berth in next season’s Europa League.

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Pirelli a ‘top partner’ for Zanetti & Friends charity football match

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Pirelli has confirmed its participation as top partner in the ‘Zanetti & Friends’ charity football match scheduled to take place in Milan’s San Siro stadium on 4 May. The event will see current and recent players from local and international football clubs take the field, players who share a connection with the city of Milan and with Inter Milan’s ‘Il Capitano’, Javier Zanetti. In addition to serving as vice-president of F.C. Internazionale Milano, the former team captain is also founder of the PUPI Foundation, an organisation focused on helping children and teenagers. The PUPI Foundation has organised the Zanetti & Friends Match for Expo to highlight the issue of and support children’s nutrition.

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Win Europa League final tickets with Hankook

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Official UEFA Europa League partner Hankook Tire is offering fans two pairs of tickets to attend the 2015 final in Warsaw. Those interested in winning the tickets must visit the fansfinal.hankooktire-eu.com site before 28 April and answer three easy questions. Other prizes up for grabs include a set of Ventus S1 EVO² or Ventus Prime² tyres and official UEFA Europa League match balls.

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Fan loyalty the focus of Hankook Tire’s latest football campaign

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All English clubs may have already been knocked out, but eight teams remain in with a chance to win this year’s Europa League final, which will take place in Warsaw, Poland on 27 May. If your favourite team is still in the running, your support could pay off. In association with the UEFA Europa League, Hankook Tire has launched the ‘Hankook Digital Fan Match’ campaign and invites fans to show their support for the quarter finalists.

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Yokohama’s Chelsea shirt deal worth up to £200 million

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Yesterday evening, Chelsea Football Club signed what is said to be the second most valuable shirt sponsorship deal ever in English football when it entered into an agreement with Yokohama Rubber. According to The Telegraph, the deal is worth almost £40 million a year, a figure that puts it second only behind Manchester United’s sponsorship agreement with Chevrolet. The tyre maker has signed up with Chelsea FC for a five-year period that gets under way in July 2015, and in addition to the Yokohama logo’s presence on the shirts worn by Chelsea FC teams at all levels, Yokohama Rubber will gain representation through stadium branding and various advertising and promotional materials.

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Related news:

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Toyo AC Milan sponsorship promoted in new video

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Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video. The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.

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Kumho sponsoring two further German football clubs

In addition to its newly-signed deal with Champions League and German Bundesliga team FC Schalke 04, Kumho Tyre has come on board as tyre partner for two further German clubs. Hamburger SV and Hertha BSC will be sponsored by the tyre maker until the end of the 2016/17 season.

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Continental using AFC Asian Cup to increase brand awareness in China

The AFC Asian Cup Australia 2015 kicked off on Friday 9 January in Melbourne, with Continental as the exclusive tyre partner. In association with the event, the tyre maker is now launching a series of campaigns under the ‘Thrill of Technique’ banner to fan the flames of football passion all over the APAC region, and particularly in China.

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Tyres & football: Kumho partners with FC Schalke 04

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Kumho Tyre has picked up another football sponsorship agreement to complement its activities with the Spanish La Liga. This new sponsorship deal is with Champions League and German Bundesliga team FC Schalke 04. The contract runs until the end of the 2016/2017 season and contains the option of further collaboration. As sponsorship partner, Kumho will be represented on LED signage at FC Schalke 04’s home ground, Veltins Arena, and receive other advertising opportunities both in the stadium and in team-related publications. The team’s bus will also be equipped with Kumho tyres.

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Football & tyres: Linglong Tire partnering with VfL Wolfsburg

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As of 1 January 2015, Shandong Linglong Tire will become an international partner to German Bundesliga and Europa League football club VfL Wolfsburg. The multi-year deal sees the tyre maker become a sponsorship partner to the Wolfsburg men’s team in markets outside of Germany. The partnership includes a commitment with Wolfsburg United, the international sporting project from VfL Wolfsburg, and will subsequently support respective Unicef projects and the VfL football school.

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Related news:

  1. Linglong Tire’s R&D, European factory plans – Wang Feng gives details
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