Arsenal FC sponsor Cooper Tire has been named official tyre partner of Germany’s 1. FSV Mainz 05, and the tyre maker describes this new arrangement with the club, which plays in the top-level Bundesliga, as a long-term partnership. The sponsorship deal gives Cooper Tire, amongst other benefits, exposure on LED advertising boards visible to both spectators at the club’s home ground and those watching televised matches.
As the countdown begins to the 2016/17 Premier League football season, Yokohama is aiming to achieve a “global brand boost” thanks to Chelsea FC’s pre-season preparations in the United States, which includes participation in the International Champions Cup.
Kumho Tyre has become Tottenham Hotspur’s “Official Tyre Partner” for an initial two years from the start of the 2016-17 season.
The partnership, which was announced on 19 July, was launched at the football club’s Hotspur Way Training Centre, with four Spurs players and senior representatives from Kumho present. Kumho were joined by club manager Mauricio Pochettino and players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.
In the US Yokohama Tire Corporation (YTC) and Chelsea FC are holding free youth soccer clinics during July and August. The clinics, open to the general public, are in conjunction with Chelsea’s U.S. summer tour.
Toyo Tires has become a premium partner to Fortuna Düsseldorf after entering into a two-year agreement with the German second division (2. Bundesliga) football club. This deal was announced the day the Bundesliga announced its schedule for the 2016/17 season and only a short time after Toyo Tire & Rubber shared news of its new two-year sponsorship of Japanese club Gamba Osaka.
As an official sponsor of this summer’s UEFA Euro 2016 tournament, Continental will continue positioning of its brand close to the top level of European football, a strategy that continues to prove successful, and popular with competitors. As part of its sponsorship package with the tournament, Conti will equip the transfer buses taking teams all over France to the ten host cities with its premium bus tyres, a feature previously seen at the Brazil-hosted World Cup in 2014, when Conti supplied a special edition ContiGol Urbino. In addition to the buses used by all 24 teams who have qualified, the specially designed Conti Goal HA3 tyres will also run on 20 VIP buses provided by selected private transport companies. Conti will use an exclusive special edition tyre for the tournament based on its Conti CityPlus HA3 tyre for regional transportation. The size 295/80R22.5 Conti Goal HA3 was developed in Germany by the manufacturer’s engineers, and can be fitted to any axle.
Sumitomo Rubber Industries has entered into a sponsorship agreement that makes its Falken brand the official tyre of all four 2015-16 season promotion/relegation playoff matches held by Germany’s Bundesliga football league. These matches take place between 19 and 24 May. The Falken brand will also be the official partner of the 2016 DFL-Supercup championship match between the Bundesliga league champion and the winner of the German Cup (DFB-Pokal) in August.
Toyo Tire (UK) Ltd. is celebrating its official sponsorship partner’s first Premier League Title. Leicester City FC’s confirmation as this year’s champions earlier this month has been widely recognised as an odds-defying event, and this is reflected in the latest chapter of Toyo Tires’ short-video series. Titled ‘Surprising the world – Only those who keep on driving can change the world’, the video was released globally this week and depicts the fierce determination of players such as Jamie Vardy and the passion of the club’s manager, Claudio Ranieri.
Korean portal BusinessKorea claims Hankook Tire has signed a sponsorship agreement with Real Madrid, with the deal personally led by company Cho Hyun-bum. The tyre maker has yet to confirm entering into a contract with the Spanish football club, and details of the alleged agreement are not yet known.
A key marketing component of Cooper Tire Europe’s sporting sponsorships has been its Precision Challenge videos. In two previous instalments, the tyre manufacturer challenged players from Arsenal, to whom Cooper is the Official Tyre partner, to hit targets made of tyres. In the third such challenge, Cooper brings together drivers from the World Rallycross Championship, for which it is the exclusive tyre supplier, and three more Arsenal stars to compete in another difficult test of accuracy.
Avon Tyres will become the Official Tyre of Everton Football Club in the Barclays Premier League 2016/17 season, with three other partnerships giving the brand exposure at every professional level of the sport in the UK. The brand joins its sister Cooper brand in football sponsorship, the latter having been the Official Tyre of Arsenal for the last two seasons.
Yokohama Rubber has announced its exhibition activities for the 2016 Geneva International Motor Show, with the manufacturer’s Chelsea FC sponsorship taking centre-stage. The BluEarth-A AE50 Chelsea FC Edition, which features the logo of the Barclay’s Premier League holders, will be presented with a personal appearance by current first-team manager, Guus Hiddink and Chelsea managing director Christian Purslow, who will conduct a Q&A session. In addition, the company’s Advan Sport V105 global flagship tyre will be featured.
A new Falken Tyre television commercial campaign is being aired during Bundesliga football matches broadcast in Northern and Eastern Europe. The ads promote the Falken brand’s ‘Be On the Pulse of High Technology and Performance’ theme and range from seven to 20 seconds in length. They are screened by Eurosport before kick-off and a half-time during the German premier league games.
East Kilbride’s semi-professional footballer, Sean Winter, who also works within the independent aftermarket as a parts representative for Autoparts UK, faces one of the toughest decisions of his life: play Celtic in the Scottish Cup or fly to Australia on his dream, family holiday.
The official tyre partner of Arsenal Football Club has been testing its players’ accuracy with a second Precision Challenge. In its second such video, Cooper Tire Europe challenges Alex Oxlade-Chamberlain, Mathieu Debuchy and Kieran Gibbs, joined by football choreographer Andy Ansah, to a set-piece specialist tyre test. Striking the ball in and through the Cooper Zeon 4XS Sport – Cooper’s latest high performance SUV tyre – was not an easy task for the players. Watch the video below to see which of the trio came out on top.
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