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Continental extends North American football sponsorship

Although Continental has already announced its exit from football engagements in Europe, its sponsorship of the sport in North America continues. Continental Tire the Americas has extended its agreement with Soccer United Marketing (SUM), Major League Soccer’s (MLS) commercial arm, to continue as an official partner and the official tyre of MLS in the United States and Canada. The multi-year extension to the agreement also gives Continental official sponsor and partner designation and names Continental Tire as the official tyre partner of all 22 MLS clubs.

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Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. Continental official tyre of US youth football association
  3. Yokohama and Chelsea offer free youth soccer clinics in the US
  4. Chelsea FC playing a role in Yokohama’s Youth Soccer engagement
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First training for Multistrada-supported football academy

The Paris Saint-Germain Academy in Bali, an initiative jointly set up by the French football team and its tyre partner PT Multistrada Arah Sarana, held its first training session this week. The inaugural training on 28 January marked the start of twelve-month programme that will see six to 19 year olds develop their football skills at sessions held three times a week.

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  1. Multistrada celebrates arrival of Paris Saint-Germain Academy in Bali
  2. Multistrada signs Kazakhstan tyre factory contract
  3. Interested parties vie to acquire Indonesian tyre maker Multistrada
  4. Michelin: Acquiring Multistrada will help meet growing tier 2 tyre demand
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Chelsea FC playing a role in Yokohama’s Youth Soccer engagement

Yokohama Rubber’s North American manufacturing and sales operation has signed a multi-year sponsorship deal with US Youth Soccer. The agreement names Yokohama Tire Corporation (YTC) as the “Official Tire Sponsor of US Youth Soccer” and also gives YTC title sponsorship of the Yokohama Skills Challenge, a US-wide tour designed to help children of all ages develop a variety of core football skills in a fun, engaging way.

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Related news:

  1. Yokohama and Chelsea offer free youth soccer clinics in the US
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Continental extends North American football sponsorship
  4. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
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Football: Kumho Tire’s Schalke 04 sponsorship extended

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Kumho Tire’s sponsorship of German football club FC Schalke 04 has been extended until 30 June 2018. The tyre maker and Bundesliga protagonist first announced their collaboration at the beginning of 2015, and since then Kumho has been represented on LED signage at the club’s home stadium, Veltins Arena, and utilised other advertising options both in the stadium and in team-related publications. These advertising opportunities continue under the extended deal.

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Related news:

  1. Tyres & football: Kumho partners with FC Schalke 04
  2. Kumho partners with German football club Bayer 04 Leverkusen
  3. Football: Kumho Tyre partners with FK Mladá Boleslav
  4. Kumho sponsoring two further German football clubs
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Arsenal players go head-to-head in Cooper Tire Europe’s ‘football darts’ challenge

Cooper Tire Europe has challenged three Arsenal FC players to compete in its latest precision test: football darts. Coinciding with the BDO Lakeside World Professional Darts Championships, the official tyre partner of Arsenal set up the contest for midfielder Granit Xhaka, winger Alex Oxlade-Chamberlain, and goalkeeper Petr Čech. Starting the game with a score of 301, the players aimed the ‘dart balls’ at the giant dartboard in a race to zero, and the chance to be named Cooper’s Football Darts champion. The resulting action was recorded for the latest Cooper video to feature Arsenal (available below).

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Related news:

  1. Cooper challenges Arsenal players to footballing accuracy test
  2. Video: Cooper challenges Arsenal players in Precision Challenge 2
  3. Cooper brings together football and motorsport in pendulum Precision Challenge
  4. Latest Cooper Tire Europe challenge sees Arsenal players test reactions – video
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Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor

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As of 1 January, Shandong Linglong Tire has been elevated to the status of Club of Champions partner with German football club VfL Wolfsburg. The tyre maker had served as a VfL-TopPartner since the start of 2015, and Wang Feng, founder and chief executive officer of Linglong Tire, signed the new, extended deal at the Volkswagen Arena in Wolfsburg on 14 December together with club managers Thomas Röttgermann and Dr Tim Schumacher. The company is one of three Club of Champions partners, holding this status alongside Nike and logistics specialist Grupo Sesé.

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  1. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  2. Linglong Tire renews VfL Wolfsburg partnership
  3. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  4. Linglong renews VfL Wolfsburg sleeve partnership
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Multistrada celebrates arrival of Paris Saint-Germain Academy in Bali

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Yesterday in Bali, French football team Paris Saint-Germain and its tyre partner, Indonesian manufacturer PT Multistrada Arah Sarana. Tbk, announced the forthcoming opening of a year-round Paris Saint-Germain Academy run by Indonesian first-division club Bali United. This announcement is supported by the implementation of an exchange programme on training skills and methodology between both clubs through the Parisian youth development academy.

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Related news:

  1. First training for Multistrada-supported football academy
  2. Multistrada investing to increase capacity
  3. Multistrada to increase production capacity despite lower car tyre exports
  4. Multistrada: Strong growth in motorcycle tyre sales
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TyreSafe signs up Chelsea FC

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Chelsea FC has become the first Premier League club to lend its official support to the UK’s tyre safety awareness charity, TyreSafe. The high-profile signing follows support of Tyre Safety Month in 2015 by the Chelsea Ladies FC team, which has now grown to include the club as a whole. Yokoahama, famously Chelsea’s official shirt sponsor since the 2015/16 season, introduced Tyre Safety Month to the club last October, with features in matchday programmes and a message reminding fans to check their tyres played at the end of games.

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Related news:

  1. Government, tyre industry unite to reduce tyre-related casualties
  2. Road casualty reduction heralds start of Tyre Safety Month
  3. TyreSafe reinforces message at Tyre Safety Month conclusion
  4. TyreSafe asks: Are you having a Good or Bad Air Day?
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Apollo Tyres expands Man Utd sponsorship into global agreement

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After three years of regional association with Manchester United Football Club, Apollo Tyres has extended its sponsorship agreement with the club for the next three years and has extended the scope of the deal to become the official ‘Global Tyre Partner’.

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Related news:

  1. Manchester United names Apollo official tyre in UK and India
  2. Apollo a Man U regional partner
  3. Apollo announces final Manchester United football challenge
  4. Next ‘Apollo Challenges’ Manchester United contest begins
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Hankook signs global partnership with Real Madrid

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Hankook has signed a three-season global partnership contract with Real Madrid. The deal, which began in July 2016, was marked by a contract signing at the globally famous team’s Santiago Bernabéu stadium, where Hankook’s advertising has been visible on perimeter hoardings in 2016/17 season home games. Hankook Tire worldwide president and CEO Hyun Shick Cho and Real Madrid CF president Florentino Pérez were joined by members of the first team squad for the occasion. The Korean manufacturer said the partnership adds 450 million Real Madrid fans from different global markets, allowing Hankook to strengthen its engagement and reach out to consumers around the world.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Related news:

  1. Hankook Europa League sponsorship goes into extra time
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Hankook signs three-year global Real Madrid partnership
  4. Apollo becomes Official Tyre Partner of Crystal Palace FC
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Nexen Tire returns as Manchester City FC sponsor, broadens football advertising in Italy

In an extension of its sports marketing activities within Europe, Nexen Tire will gain advertising space on perimeter LED boards at two clubs competing in Italy’s Serie A championship. The tyre maker also returns as official sponsor of Manchester City FC for a second season.

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Related news:

  1. Nexen Tire begins Manchester City FC partnership
  2. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  3. Nexen Tire back with Man City for 2019/20
  4. Nexen marketing brand with European football clubs
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Yokohama tyres fitted to Chelsea FC team bus

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Yokohama has added a further initiative to its shirt sponsorship link with Chelsea FC; the manufacturer is fitting its tyre to the team bus. Chelsea will roll into Watford FC’s Vicarage Road ground for the squad’s first away fixture of the 2016/17 season on Yokohama 104ZR coach and bus tyres. The company has also fitted its high-performance, premium car tyres to a number of the players’ own cars.

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  1. Premier League trophy to appear at Automechanika with Yokohama
  2. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  3. Yokohama-sponsored Chelsea look forward to FA Cup, Far East tour
  4. FA Cup honours for Yokohama-sponsored Chelsea FC
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Sailun Jinyu begins 2016/17 Premier League perimeter advertising programme

Sailun Jinyu will begin its new football perimeter advertising agreement with the English Premier League in this weekend’s matches, having signed an initial commitment to 10 games. Its advertisements will appear on the pitch perimeter hoardings at Stoke City’s Bet365 stadium and The Hawthorns, home to West Bromwich Albion, on 20 August, with a second showing at the latter ground on 28 August.

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  1. Nexen Tire advertising at Everton, Spurs, Southampton and West Ham
  2. Yokohama tyres fitted to Chelsea FC team bus
  3. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  4. MRF displays expanded motorsport offering at Autosport
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Toyo Tires produces Leicester City Football supporter video

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Toyo Tire & Rubber Co., Ltd.’s Osaka head office has produced a video in support Leicester City Football Club, which the company sponsors ahead of the English Premier League’s 2016/2017 season, which starts 13 August when Leicester visits Hull.

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Related news:

  1. Kumho signs two-year Tottenham Hotspur deal
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Apollo Tyres expands Man Utd sponsorship into global agreement
  4. Yokohama’s Chelsea shirt deal worth up to £200 million
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Chelsea FC launches 3rd kit displaying Yokohama branding

Chelsea FC has unveiled its new third kit for the 2016/17 season, following the recent introduction of this season’s home and away shirts. All three shirts feature Yokohama Tyres branding, after the Japanese tyre-maker signed what is thought to be the second most valuable shirt sponsorship deal in English football. As official shirt partner to Chelsea, Yokohama will appear across the chest of all of the club’s shirts until at least 2020, giving the brand significant exposure and awareness around the world.

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Related news:

  1. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  2. Chelsea Ladies FC extend Yokohama football brand reach
  3. Yokohama shortlisted for prestigious sponsorship award
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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