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Yokohama-backed Chelsea FC secure more major silverware

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Yokohama has congratulated Chelsea on its victory over Villareal on penalties in the European Super Cup. The tyre manufacturer has backed Chelsea since 2015, commencing with a multiyear shirt partnership worth around £40 million per season. Since the end of the initial deal, Yokohama has continued its relationship with the London club, becoming its official tyre partner in 2020. Since Yokohama launched its relationship with Chelsea, the club has also won two Premier League titles, the European Champions League, the Europa League, and the FA Cup, giving both the club and Yokohama major worldwide exposure.

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Related news:

  1. Yokohama celebrates brand boost as Chelsea wins Europa League
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Yokohama supporting Chelsea FC pre-season match
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Football: Kumho continuing as tyre partner to Bayer 04 Leverkusen

German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.

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Related news:

  1. Football: Kumho Tire’s Schalke 04 sponsorship extended
  2. Kumho partners with German football club Bayer 04 Leverkusen
  3. Football: Kumho Tyre partners with FK Mladá Boleslav
  4. Linglong renews VfL Wolfsburg sleeve partnership
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Football: Sailun becomes FC Ingolstadt’s global tyre partner

Sailun Tyre is the new global tyre partner of German club FC Ingolstadt 04, which plays in the 2. Bundesliga. The collaboration between the ‘Schanzer’ and the Qingdao, China-based tyre maker is set to run for at least three years and is Sailun’s first professional football sponsorship deal with a German team.

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Related news:

  1. Falken Tyre sponsoring Bundesliga newcomer
  2. Football: Sailun Tyre partners with Valencia CF
  3. Falken an official partner of DFL-Supercup
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Kumho continues Spurs partnership

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It’s business as usual for Kumho Tyre and Tottenham Hotspur FC. Five years after signing a deal that gave the club a new Official Tyre Partner, the two protagonists have announced a long-term extension to the arrangement.

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Related news:

  1. Kumho Tire extends Tottenham Hotspur sponsorship
  2. Kumho customers play the beautiful game, Spurs-style
  3. Kumho partners with German football club Bayer 04 Leverkusen
  4. Football: Kumho Tyre partners with FK Mladá Boleslav
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Hankook “intends” to continue UEFA Europa League partnership

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Hankook said it “intends” to continue its long-standing partnership with the UEFA Europa League, “in the years to come”. The comments, made as part of a press release signalling the company’s charitable activities in connection with the Europa League final, suggest Hankook wants to continue its support of purportedly the world’s biggest competition in club football for the foreseeable future.

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Related news:

  1. Hankook surprises children with Europa league final tickets
  2. Hankook signs three-year global Real Madrid partnership
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Hankook competition offers UEFA Europa League final tickets, Stockholm Showdown
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Hankook surprises children with Europa league final tickets

Hankook

Hankook – as part of its long-standing partnership with UEFA and this year’s UEFA Europa League Final in Gdańsk, Poland – enabled children selected by two non-profits to attend the final. Both chosen non-profit organisations are involved in football-related activities for children. Amp Futbol Polska supports children with amputations and physical disabilities who want to play football, while Fair Play Program aims to empower girls and women in football in Poland. Not only were the children able to watch the final between Villareal CF and Manchester United live, but they also received exclusive backpacks made from the original centre circle banner tarpaulin, filled with goodies to enjoy after the game. They were also allowed to take photos with Polish goalkeeping legend Jerzy Dudek, and the original UEFA Europa League Trophy before the match.

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Related news:

  1. Hankook Europa League sponsorship goes into extra time
  2. Flag ceremony – Hankook takes ‘centre stage’ at Europa League matches
  3. Hankook competition offers UEFA Europa League final tickets, Stockholm Showdown
  4. Hankook signs three-year global Real Madrid partnership
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Pirelli becomes Inter Milan’s “Global Tyre Partner”

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Inter Milan

After 26 years front and centre, Pirelli may not be the shirt sponsor at Inter Milan anymore, but starting from next season and until the 2023/24 season, the tyre brand will become the club’s Global Tyre Partner.

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  1. Inter Milan be warned: No Europa league, no Pirelli sponsorship
  2. Porn instead of tyres? Inter Milan receives £20 million offer as Pirelli contract ends
  3. Falken backing 18 football clubs in 7 countries
  4. Pirelli commences final season as Inter Milan shirt sponsor
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Hand-in-hand success: Nexen Tire congratulates Man City

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Nexen Tire has congratulated long-term partner Manchester City Football Club for its “phenomenal victory” in the 2020/21 Premier League season. Travis Kang, the tyre maker’s chief executive officer, comments that while the past year has been “a whirlwind,” Manchester City’s latest win has “certainly brought joy” to both Nexen and the team’s fans.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. Get fit with Manchester City & Nexen
  4. Nexen Tire begins Manchester City FC partnership
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Continental a Major Partner of Australian football

Continental Tyres has signed a significant sports sponsorship agreement in Australia, and for the 2021 season becomes a Major Partner of the Australian Football League (AFL). This deal with the pre-eminent Australian rules football association also sees Continental become exclusive naming rights partner of the AFL Trade Period and official sponsor of the AFL Runners, the messengers who exchange information between the coach and players on the field.

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Related news:

  1. Football: Continental extends partnership with England Women’s Senior Team
  2. Ten Consecutive Cups for Continental Tyres and Women’s Football
  3. Nexen Tire sponsoring Australian ‘A-League’ football club
  4. £200 million acquisition expands Continental’s tyre sales network in Australia
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Porn instead of tyres? Inter Milan receives £20 million offer as Pirelli contract ends

For the past 26 years, Pirelli branding has adorned and sometimes even enhanced the shirts worn by Inter Milan players. But the Italian tyre maker confirmed at the start of the month that it will no longer serve as kit sponsor. According to numerous media sources, porn company Stripchat is a potential successor to Pirelli.

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Related news:

  1. Inter Milan be warned: No Europa league, no Pirelli sponsorship
  2. Pirelli’s Inter Milan sponsorship to continue
  3. Pirelli commences final season as Inter Milan shirt sponsor
  4. Inter presents 2015/16 away kit – minus the Pirelli name
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Ten Consecutive Cups for Continental Tyres and Women’s Football

Continental Tyres and The FA will this week celebrate the decade milestone of continued support for Women’s Football in England, with the tenth consecutive FA Women’s Continental Tyres League Cup Final. Continental first signed as a founding partner of the Women’s Super League with the inaugural competition in 2011.

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Related news:

  1. Football: Continental extends partnership with England Women’s Senior Team
  2. ATE starts second season as Wolfsburg Sponsor
  3. Continental title sponsor for Irish women’s football league
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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Get fit with Manchester City & Nexen

Nexen Tire

Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. Nexen Tire begins Manchester City FC partnership
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Tomket Tires sponsors SK Dynamo

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Dynamo; Tomket Tires

One of the biggest football clubs in the Czech Republic, SK Dynamo České Budějovice, has named Tomket Tires as its back of shirt partner. The latest investment comes shortly after Tomket Tires announced its partnership with another leading Czech team, FC Zbrojovka Brno. The two Czech football sponsorship moves see Tomket Tires return to the company’s historic roots by sponsoring teams at the forefront of Czech football in the same manner as it does other teams in the top five leagues in global football.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Tomket Tires sponsors FC Zbrojovka Brno
  3. Lassa Tyres sponsors all indoor FC Barcelona teams
  4. French football league takes on BKT name
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Tomket Tires sponsors FC Zbrojovka Brno

FC Zbrojovka Brno; Tomket Tires

FC Zbrojovka have welcomed Czech-based brand Tomket Tires as a sleeve sponsor. To support its development, Tomket have invested in a portfolio of sponsorships within motorsport and premium football clubs including being the official partner of Glasgow Rangers, ACF Fiorentina, VFB Stuttgart and a media partner at four English Premier League clubs.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Lassa Tyres sponsors all indoor FC Barcelona teams
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
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VfB Stuttgart also sponsored by Tomket Tires

VfB Stuttgart; Tomket Tires

Tomket Tires announced it became an official partner to VfB Stuttgart on 7 January 2021. The latest announcement follows a series of high-profile football sponsorship deals. Tomket is already associated with Rangers, Fiorentina, several Spanish La Liga clubs and four English Premier League teams in varying levels of partnership. Tomket has also invested in motorsport sponsorship.

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Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Hankook signs three-year global Real Madrid partnership
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
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