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ATE starts second season as Wolfsburg Sponsor

Apollo Tyres recently signed up as a sponsor to German football club VfL Wolfsburg, and Continental is also back with the team for a second year – the German tyre and automotive component manufacturer’s ATE aftermarket equipment brand will continue as a premium sponsor of the Bundesliga club for the 2014-2015 season. The ATE sponsorship is in keeping with Continental’s sponsorship strategy and involves displaying the brand logo on stadium LED perimeter boards during all VfL Wolfsburg Bundesliga games.

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Related news:

  1. Conti Scores Bayern Munich Deal
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Falken an official partner of DFL-Supercup
  4. Kumho partners with German football club Bayer 04 Leverkusen
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Toyo kicks off as AC Milan sponsor

The start of Italy’s Serie A football league on Saturday marked the beginning of Toyo Tire & Rubber’s activities as an AC Milan premium sponsor. The tyre maker is supporting the top-flight Italian team for the 2014-2015 season, and as premium sponsor intends to “aggressively utilise” content featuring AC Milan in its advertising material. In addition to developing and launching a collection of branded items for its customers, Toyo says it is also producing video content that will highlight AC Milan’s star players. The team’s activities and match results will also be updated to the Toyo’s Facebook page and “On and Off the Field” Tumbler page.

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Related news:

  1. A.C. Milan players dribble from the rooftops with Toyo Tire
  2. Toyo AC Milan sponsorship promoted in new video
  3. Toyo Tires becomes AC Milan premium sponsor
  4. Football: BKT named title sponsor of Italy’s Serie B
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Cooper supports Arsenal’s ‘Premier League Kicks’

As we as being the official tyre of Arsenal Football Club, Cooper Tire Europe reports that it was delighted to welcome 10 youngsters from Arsenal’s ‘Premier League Kicks’ programme as guests to the Arsenal versus Besiktas Champions League game at Emirates Stadium, on Wednesday 27 August.

The Premier League Kicks team represented Arsenal in an Under 16s tournament against Millwall and Green Island FC, from Belfast, on 2 August in Bellingham, south east London, where the Arsenal boys put in some fine performances to claim victory.

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Related news:

  1. Cooper releases new precision challenge football video with Arsenal players
  2. Arsenal players have ‘paw-some’ time in latest Cooper Tire challenge
  3. Cooper Tire Europe extends Arsenal association with #MatchReady competition
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Bryan Robson to attend Federal Tyres’ Moscow event

Federal Tyres has confirmed that Manchester United and England veteran Bryan Robson will be their guest of honour at the Taiwanese tyre company’s 60th Anniversary celebration in Moscow on 30 August, during the Moscow International Automobile Salon [MIAS].

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Related news:

  1. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  2. Man Utd association leading to Russian gains, claims Federal Tyres
  3. Federal celebrates diamond anniversary in Moscow
  4. Apollo sites first Indian ‘Go The Distance’ pitch in Mumbai
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Nexen marketing brand with European football clubs

Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
  4. Nexen Tire begins Manchester City FC partnership
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Apollo a Man U regional partner

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It was announced today that Apollo Tyres is now Manchester United’s Official Tyre Partner in the UK and India. Tyres & Accessories was present at the deal’s signing at the club’s Aon Training Complex in Carrington and will report full details; the basics are that the three-year agreement will, amongst other things, see the two parties participate in a “joint community commitment to encourage healthy lifestyles and develop sporting skills in young people.”

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Related news:

  1. Manchester United names Apollo official tyre in UK and India
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Apollo Tyres becomes an Indian Super League official partner
  4. Apollo Tyres: Second Indian football sponsorship
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