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Football & tyres: Linglong Tire partnering with VfL Wolfsburg

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As of 1 January 2015, Shandong Linglong Tire will become an international partner to German Bundesliga and Europa League football club VfL Wolfsburg. The multi-year deal sees the tyre maker become a sponsorship partner to the Wolfsburg men’s team in markets outside of Germany. The partnership includes a commitment with Wolfsburg United, the international sporting project from VfL Wolfsburg, and will subsequently support respective Unicef projects and the VfL football school.

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Related news:

  1. Linglong Tire’s R&D, European factory plans – Wang Feng gives details
  2. Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor
  3. Linglong Tire renews VfL Wolfsburg partnership
  4. Linglong renews VfL Wolfsburg sleeve partnership
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Cooper releases new precision challenge football video with Arsenal players

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In its role as Arsenal’s official tyre partner, Cooper Tire Europe has produced a video examining the accuracy of five Arsenal players. In the video, Cooper overlays graphics onto the original video, examining the varying styles and techniques as the players tried out the precisions shooting challenge. The five players were Santi Cazorla, Alex Oxlade-Chamberlain, Mesut Ozil, Lukas Podolski and goalkeeper, Wojciech Szczesny.

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  1. Latest Cooper Tire Europe challenge sees Arsenal players test reactions – video
  2. Cooper challenges Arsenal players to footballing accuracy test
  3. Video: Cooper challenges Arsenal players in Precision Challenge 2
  4. Arsenal players go head-to-head in Cooper Tire Europe’s ‘football darts’ challenge
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Manchester United hits the road on club-branded tyres

In the run up to this year’s World Cup, Continental released limited edition car and bus tyres featuring the FIFA World Cup logo. We didn’t see these tyres here in the UK or in Europe, but anyone looking for football-themed rubber needn’t go without; the latest line from Apollo Tyres may be just the answer. In its capacity as official tyre partner to a certain Old Trafford-based football club, the tyre maker has launched a new Manchester United branded tyre. And to ensure the new range has a strong Manchester flavour, local mobile tyre fitting specialist Event Tyres has been granted exclusive UK supply for the Apollo Manchester United tyre.

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Related news:

  1. Apollo a Man U regional partner
  2. Apollo Tyres launches Manchester United ‘Apollo Challenges’ competition
  3. Next ‘Apollo Challenges’ Manchester United contest begins
  4. Apollo announces final Manchester United football challenge
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A.C. Milan players dribble from the rooftops with Toyo Tire

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Four players from Italian football club A.C. Milan race against an Audi R8 through the team’s hometown in a new video released by Japanese tyre maker Toyo Tire & Rubber. The two-minute promotional video features Riccardo Montolivo, Jérémy Ménez, Adil Rami and Keisuke Honda from A.C. Milan competing against the enthusiastically-driven R8 in a city alley race, and Toyo promises a ‘surprise ending’ when the Stig-like character behind the wheel of the Audi finally removes his helmet. The video is available to view below.

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Related news:

  1. Toyo kicks off as AC Milan sponsor
  2. Toyo AC Milan sponsorship promoted in new video
  3. Toyo extends football sponsorship programme with German, Japanese deals
  4. Football: BKT named title sponsor of Italy’s Serie B
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Apollo announces final Manchester United football challenge

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The third and final skill test in the ‘Apollo Challenge’ has begun. Together with Manchester United F.C., tyre maker Apollo Tyres is encouraging football aficionados to demonstrate just how on target their shooting is with the Apollo Accuracy Challenge. This particular challenge sees Manchester United midfielder Ashley Young demonstrate the importance of accuracy, a quality Apollo Tyres argues is the most important skill for any footballer.

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Related news:

  1. Apollo Tyres expands Man Utd sponsorship into global agreement
  2. Next ‘Apollo Challenges’ Manchester United contest begins
  3. Manchester United names Apollo official tyre in UK and India
  4. Apollo Tyres now partnering with Manchester United in 129 countries
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Next ‘Apollo Challenges’ Manchester United contest begins

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The second test in the Manchester United ‘Apollo Challenges’ skill challenge has been released. This unit is called the ‘Apollo Control Challenge’ and sees Manchester United and Belgium international midfielder Marouane Fellaini demonstrate how to master perfect ball control, an invaluable skill when playing in one of the most competitive and fast-paced areas of the pitch. The challenge can be viewed at the apollochallenges.com website.

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Related news:

  1. Apollo announces final Manchester United football challenge
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Manchester United names Apollo official tyre in UK and India
  4. FA Cup honours for Yokohama-sponsored Chelsea FC
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Toyo Tires partnering Leicester City

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Leicester City Football Club has announced that Toyo Tires will be joining the Foxes as a Club Partner for the 2014/15 season. Toyo Tires’ club partnership will see the Japanese company enjoy a “considerable commercial presence” at King Power Stadium, while their branding will also be visible on City’s first team training wear.

Keishi Inoue, managing director of Toyo Tires UK, said: “Our partnership with Leicester City starts at a great time, because it provides a fantastic opportunity to grow our brand with a genuinely aspirational club on one of the world’s biggest sporting stages – the Premier League.

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Related news:

  1. Toyo renews Leicester City Football Club partnership
  2. Leicester FC’s Premier League triumph saluted in latest Toyo video
  3. Toyo Tires produces Leicester City Football supporter video
  4. AC Milan in Japanimation – 4th Toyo Tires video now online
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Continental furthers Asian football activities with Chinese sponsorship deal

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Football is Continental’s chosen brand promotion method in many parts of the world, and its involvement in the game has been extended by its entry into a four-year collaboration with the Chinese Football Association. This deal with the CFA was announced at the start of Continental’s AFC Asian Cup 2015 Australia Trophy Tour on 26 September. Continental states that this new agreement, along with its AFC Asian Cup 2015 sponsorship, represents a specific focus on the Asia Pacific region.

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  • Read our sector-leading articles in full
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Related news:

  1. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  2. Continental to discontinue football World Cup sponsorship
  3. Continental to supply tyres for UEFA Euro 2016 team buses
  4. Falken Tyre becomes Liverpool FC partner
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Cooper challenges Arsenal players to footballing accuracy test

Cooper Arsenal video

Cooper Tire Europe has produced a new video with the help of its partner, Arsenal Football Club. Midfielders, Santi Cazorla and Mesut Özil, and forward, Lukas Podolski were asked to show their accuracy skills on a bespoke structure topped with four of Cooper’s Zeon CS Sport performance tyres. A secondary test involved aiming through a single tyre, hung from the top right of the goal mouth. The video is available to view below.

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Related news:

  1. Video: Cooper challenges Arsenal players in Precision Challenge 2
  2. Cooper brings together football and motorsport in pendulum Precision Challenge
  3. Arsenal players go head-to-head in Cooper Tire Europe’s ‘football darts’ challenge
  4. Latest Cooper Tire Europe challenge sees Arsenal players test reactions – video
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Kumho Tyre begins Spanish La Liga football sponsorship deal

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The Kumho tyre brand will be visible at La Liga BBVA football matches throughout the 2014/2015 season following the signing of an agreement between the Korean tyre manufacturer and the Spanish football league. The exposure will consist of a mix of free-standing logos positioned behind the goals and digital billboards around the periphery of the pitch. The initiative will support the work of both Kumho Tyre’s Spanish dealer network and those throughout Europe, by exposing the brand to the attendant crowds and an enormous television audience.

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Related news:

  1. Football: Kumho Tire’s Schalke 04 sponsorship extended
  2. Doublestar car tyres on-sale in Carrefour Spain
  3. Football: Sailun Tyre partners with Valencia CF
  4. Kumho partners with German football club Bayer 04 Leverkusen
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Continental helps youngster share love of football with the world

For Continental, supporting football isn’t just about brand exposure in packed stadiums. The company’s US operation has recently donated 1,000 new footballs to a 15-year old who shares his love of the beautiful game in developing countries.

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Related news:

  1. Continental extends North American football sponsorship
  2. Conti partners MLS in US schools Solar Project
  3. SEMA award win for Continental, Cooper voted runner-up
  4. New US plant to meet growing demand for Continental truck and bus tyres
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Apollo Tyres launches Manchester United ‘Apollo Challenges’ competition

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The word to Louis van Gaal is that Manchester United must finish ‘no lower than third’ in the Premier League this year, and should the recently-appointed manager meet this expectation it will be a marked turnaround of last season’s fortunes. Sponsors, such as tyre makers Federal, Multistrada and Apollo Tyres – the latter official partner for the club in 69 countries – also stand to benefit from a better year on-field.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  2. Apollo Tyres extends Manchester United partnership to 69 countries
  3. Apollo becomes Official Tyre Partner of Crystal Palace FC
  4. Cooper Tire Europe extends Arsenal association with #MatchReady competition
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Continental title sponsor for Irish women’s football league

Continental Tyres has become the official partner of women’s football in Ireland after entering into an agreement with the Football Association of Ireland (FAI). The tyre maker takes on title sponsorship of the Women’s National League – now the Continental Tyres Women’s National League – and will also lend its name to the Continental Tyres Women’s FAI Cup, the Continental Tyres Women’s Senior FAI Cup and the FAI’s Elite Camps that foster the development of emerging football talent. The Continental Tyres Women’s National League got underway on 24 August, and the tyre maker’s support during the season is underpinned by the strapline ‘Getting you to the game safely’.

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Related news:

  1. ATE starts second season as Wolfsburg Sponsor
  2. Continental furthers Asian football activities with Chinese sponsorship deal
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Nexen marketing brand with European football clubs
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Federal celebrates diamond anniversary in Moscow

At Saturday’s Federal Tyres 60th anniversary celebration in Moscow, more than 100 of the tyre maker’s Russian market partners met guest of honour Bryan Robson. The former Manchester United player addressed the partners along with representatives from Russia’s automotive and football media.

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Related news:

  1. Bryan Robson to attend Federal Tyres’ Moscow event
  2. Fan loyalty the focus of Hankook Tire’s latest football campaign
  3. Happy Birthday Mr Goodyear – Bayern München players serenade premium partner
  4. Football: Linglong Tire sponsoring Serbian SuperLiga
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ATE starts second season as Wolfsburg Sponsor

Apollo Tyres recently signed up as a sponsor to German football club VfL Wolfsburg, and Continental is also back with the team for a second year – the German tyre and automotive component manufacturer’s ATE aftermarket equipment brand will continue as a premium sponsor of the Bundesliga club for the 2014-2015 season. The ATE sponsorship is in keeping with Continental’s sponsorship strategy and involves displaying the brand logo on stadium LED perimeter boards during all VfL Wolfsburg Bundesliga games.

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Related news:

  1. Conti Scores Bayern Munich Deal
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Falken an official partner of DFL-Supercup
  4. Kumho partners with German football club Bayer 04 Leverkusen
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