Korean portal BusinessKorea claims Hankook Tire has signed a sponsorship agreement with Real Madrid, with the deal personally led by company Cho Hyun-bum. The tyre maker has yet to confirm entering into a contract with the Spanish football club, and details of the alleged agreement are not yet known.
A key marketing component of Cooper Tire Europe’s sporting sponsorships has been its Precision Challenge videos. In two previous instalments, the tyre manufacturer challenged players from Arsenal, to whom Cooper is the Official Tyre partner, to hit targets made of tyres. In the third such challenge, Cooper brings together drivers from the World Rallycross Championship, for which it is the exclusive tyre supplier, and three more Arsenal stars to compete in another difficult test of accuracy.
Kenda Tires will be promoting its brand on LED perimeter boards within the stadiums of leading Italian Serie A football teams Fiorentina, Lazio Rome, Sampdoria Genua, Udinese Calcio and CFC Genua.
According to the contract with Serie A marketer Infront, Kenda’s advertising will be displayed on all four sides of the playing field. Advertising in Italy’s top league is expected to allow Kenda to reach not only the fans attending the matches, but also millions of TV viewers via SKY Italia Go, Mediaset Premium, and Italy’s biggest club channel, the Juventus channel.
On 21 March The Yokohama Rubber Co., Ltd., will be introducing John Terry, the captain of the Barclays Premier League Champions Chelsea Football Club, to Chinese football fans at an event in Shanghai. According to Yokohama, which is shirt sponsor of Chelsea, the event will feature a football clinic for local high school players, followed by a press conference and an interview/talk show with the Chelsea team captain.
Hankook Tire has extended its UEFA Europa League sponsorship by taking on patronage of the Europa League’s ‘Centre Circle Carrier’ pre-match ceremony. From the Round of 16 to the semi-finals, the company will provide children living in the participating clubs’ local areas the opportunity to take part in the centre circle flag-carrying ceremony held prior to kick-off.
Avon Tyres will become the Official Tyre of Everton Football Club in the Barclays Premier League 2016/17 season, with three other partnerships giving the brand exposure at every professional level of the sport in the UK. The brand joins its sister Cooper brand in football sponsorship, the latter having been the Official Tyre of Arsenal for the last two seasons.
Yokohama Rubber has announced its exhibition activities for the 2016 Geneva International Motor Show, with the manufacturer’s Chelsea FC sponsorship taking centre-stage. The BluEarth-A AE50 Chelsea FC Edition, which features the logo of the Barclay’s Premier League holders, will be presented with a personal appearance by current first-team manager, Guus Hiddink and Chelsea managing director Christian Purslow, who will conduct a Q&A session. In addition, the company’s Advan Sport V105 global flagship tyre will be featured.
Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.
In Milan, FC Internazionale, perhaps better known as Inter Milan, and Pirelli have confirmed that they are finalising an agreement for a five-year, long-term relationship regarding the football club’s shirt sponsorship deal. No details of the financial arrangements were given, except that the deal will include a fixed component and a variable one, based on the team’s sporting performance.
Prior to the weekend’s Super Bowl 50, Bridgestone Americas announced the extension of its National Football League sponsorship arrangement for a further five years and its continuation as the NFL’s official tyre. The new deal extends the tyre maker’s eight-year relationship with the NFL and advances its ‘Bridgestone Performance Moments’ campaign platform, which includes the award for top performance play of the year at NFL Honors during Super Bowl week.
Auto Expo 2016 will open to the public later this week. The exhibition, which takes place in Greater Noida, near New Delhi, is said to be Asia’s largest and the world’s second-largest motor show, and attracted more than 700,000 visitors last time round. Yokohama Rubber has confirmed its presence there as an exhibitor.
The official tyre partner of Arsenal Football Club has been testing its players’ accuracy with a second Precision Challenge. In its second such video, Cooper Tire Europe challenges Alex Oxlade-Chamberlain, Mathieu Debuchy and Kieran Gibbs, joined by football choreographer Andy Ansah, to a set-piece specialist tyre test. Striking the ball in and through the Cooper Zeon 4XS Sport – Cooper’s latest high performance SUV tyre – was not an easy task for the players. Watch the video below to see which of the trio came out on top.
The establishment of dual-branded Apollo Manchester United ‘Go The Distance’ community pitches was said to be a key part of Apollo’s Man U sponsorship when it began back in August 2013. The first such pitch was officially opened a year after the relationship began just outside the h
Lassa Tyres recently surprised the FC Barcelona Lassa teams with “holiday gift tyres”. According to the company, from now on the global talent of FC Barcelona Lassa Teams will be “under the protection of Lassa Tyres, whose durability and strong construction is approved by TUV SUD and is globally recognized”.
Players from Italian Serie A team Juventus F.C. have worked with sponsorship partner Goodyear to produce a short video that draws parallels between safety on the football pitch and on the road. Four Juventus team members, Anderson Hernanes, Sami Khedira, Norberto Murara Neto and Stefano Sturaro, worked with the tyre maker on the project.
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