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Yokohama announces ‘Ultimate Chelsea FC fan’ in USA

Yokohama Tire Corporation has found its “ultimate Chelsea FC fan”. Responding to the Yokohama True Blue Fan Challenge contest, Daniel E of Phoenix, Arizona put on his Chelsea beanie and shirt and started working on the winning entry. The tyre manufacturer, and Chelsea shirt sponsor, called his short video “creative” and “clever”, awarding it the top prize out of hundreds of entries: a trip to see Chelsea beat Liverpool 1-0 at the Rose Bowl in Pasadena on 27 July. The prize also included $1,000 in spending money, tickets, hotel, airfare and a 2016-2017 Chelsea FC jersey signed by the first team squad.

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Related news:

  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Yokohama and Chelsea offer free youth soccer clinics in the US
  3. Chelsea FC US tour ‘boosts’ Yokohama brand
  4. Yokohama supporting Chelsea FC pre-season match
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Toyo Tires produces Leicester City Football supporter video

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Toyo Tire & Rubber Co., Ltd.’s Osaka head office has produced a video in support Leicester City Football Club, which the company sponsors ahead of the English Premier League’s 2016/2017 season, which starts 13 August when Leicester visits Hull.

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Related news:

  1. Kumho signs two-year Tottenham Hotspur deal
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Apollo Tyres expands Man Utd sponsorship into global agreement
  4. Yokohama’s Chelsea shirt deal worth up to £200 million
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Chelsea FC launches 3rd kit displaying Yokohama branding

Chelsea FC has unveiled its new third kit for the 2016/17 season, following the recent introduction of this season’s home and away shirts. All three shirts feature Yokohama Tyres branding, after the Japanese tyre-maker signed what is thought to be the second most valuable shirt sponsorship deal in English football. As official shirt partner to Chelsea, Yokohama will appear across the chest of all of the club’s shirts until at least 2020, giving the brand significant exposure and awareness around the world.

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Related news:

  1. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  2. Chelsea Ladies FC extend Yokohama football brand reach
  3. Yokohama shortlisted for prestigious sponsorship award
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Tyres & football: Cooper Tire sponsoring 1. FSV Mainz 05

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Arsenal FC sponsor Cooper Tire has been named official tyre partner of Germany’s 1. FSV Mainz 05, and the tyre maker describes this new arrangement with the club, which plays in the top-level Bundesliga, as a long-term partnership. The sponsorship deal gives Cooper Tire, amongst other benefits, exposure on LED advertising boards visible to both spectators at the club’s home ground and those watching televised matches.

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Related news:

  1. Toyo extends football sponsorship programme with German, Japanese deals
  2. Football: Continental signs up for 5 more years with Bundesliga club Hannover 96
  3. Linglong Tire renews VfL Wolfsburg partnership
  4. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
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Avon Tyre enhances Derby County sponsorship to appear on kit

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Derby County has made Avon Tyres its back of shirt and shorts sponsor for the upcoming 2016/17 Sky Bet Championship season. The sponsorship agreement means the Avon Tyres logo will appear on the back of the Rams’ first-team shirts and shorts for the entire campaign. Avon initially teamed up with the club in February 2016 to become the Rams’ Official Tyre Partner. The brand says it opted to increase its involvement for the new season due to the success of the partnership.

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Related news:

  1. Avon Tyres becomes official Derby County shirt sponsor
  2. Cooper increases football alliance as Avon becomes Everton’s Official Tyre
  3. Cooper Tire Europe sponsoring Arsenal
  4. Chelsea title run boosts Yokohama brand
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Chelsea FC US tour ‘boosts’ Yokohama brand

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As the countdown begins to the 2016/17 Premier League football season, Yokohama is aiming to achieve a “global brand boost” thanks to Chelsea FC’s pre-season preparations in the United States, which includes participation in the International Champions Cup.

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Related news:

  1. Yokohama and Chelsea offer free youth soccer clinics in the US
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Yokohama’s Chelsea shirt deal worth up to £200 million
  4. Yokohama release Chelsea tyre
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Kumho Tire sponsoring Olympique Lyonnais

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In addition to partnering with Tottenham Hotspur FC for the coming two years, Kumho Tire has entered into a sponsorship agreement with French Ligue 1 club Olympique Lyonnais. The deal covers the 2016/17 and 2017/18 seasons and will give Kumho an advertising presence in the club’s home ground, Parc Olympique Lyonnais, as well as hospitality options at games and mascot visibility during Ligue 1 matches.

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Related news:

  1. Mid-range online brand value growing
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Chelsea title run boosts Yokohama brand
  4. Falken Tyre becomes Liverpool FC partner
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Kumho signs two-year Tottenham Hotspur deal

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Kumho Tyre has become Tottenham Hotspur’s “Official Tyre Partner” for an initial two years from the start of the 2016-17 season.

The partnership, which was announced on 19 July, was launched at the football club’s Hotspur Way Training Centre, with four Spurs players and senior representatives from Kumho present. Kumho were joined by club manager Mauricio Pochettino and players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.

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Related news:

  1. Kumho Tire extends Tottenham Hotspur sponsorship
  2. Kumho partners with German football club Bayer 04 Leverkusen
  3. Football: Kumho Tyre partners with FK Mladá Boleslav
  4. Chelsea FC US tour ‘boosts’ Yokohama brand
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Yokohama and Chelsea offer free youth soccer clinics in the US

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In the US Yokohama Tire Corporation (YTC) and Chelsea FC are holding free youth soccer clinics during July and August. The clinics, open to the general public, are in conjunction with Chelsea’s U.S. summer tour.

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Related news:

  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  4. Chelsea Ladies FC extend Yokohama football brand reach
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Hankook signs three-year global Real Madrid partnership

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Hankook has signed a global partnership contract with Real Madrid CF. The contract starts from July 2016 and is set to last three seasons. By virtue of the deal, Hankook aims to add some 450 million Real Madrid fans from different global markets such as the Asian Pacific region including China, Latin America, and of course Europe. As well as perimeter advertising during all home games at the football club’s Santiago Bernabéu stadium, Hankook will have access to a range of further global marketing rights.

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Related news:

  1. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  2. Hankook Europa League sponsorship goes into extra time
  3. Hankook signs global partnership with Real Madrid
  4. Continental furthers Asian football activities with Chinese sponsorship deal
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Toyo extends football sponsorship programme with German, Japanese deals

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Toyo Tires has become a premium partner to Fortuna Düsseldorf after entering into a two-year agreement with the German second division (2. Bundesliga) football club. This deal was announced the day the Bundesliga announced its schedule for the 2016/17 season and only a short time after Toyo Tire & Rubber shared news of its new two-year sponsorship of Japanese club Gamba Osaka.

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Related news:

  1. A.C. Milan players dribble from the rooftops with Toyo Tire
  2. Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor
  3. Linglong Tire renews VfL Wolfsburg partnership
  4. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
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Continental to supply tyres for UEFA Euro 2016 team buses

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As an official sponsor of this summer’s UEFA Euro 2016 tournament, Continental will continue positioning of its brand close to the top level of European football, a strategy that continues to prove successful, and popular with competitors. As part of its sponsorship package with the tournament, Conti will equip the transfer buses taking teams all over France to the ten host cities with its premium bus tyres, a feature previously seen at the Brazil-hosted World Cup in 2014, when Conti supplied a special edition ContiGol Urbino. In addition to the buses used by all 24 teams who have qualified, the specially designed Conti Goal HA3 tyres will also run on 20 VIP buses provided by selected private transport companies. Conti will use an exclusive special edition tyre for the tournament based on its Conti CityPlus HA3 tyre for regional transportation. The size 295/80R22.5 Conti Goal HA3 was developed in Germany by the manufacturer’s engineers, and can be fitted to any axle.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Maxxis renews ‘beneficial’ Liverpool FC sponsorship
  4. Hankook signs global partnership with Real Madrid
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Falken limbering up for Bundesliga playoffs

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Sumitomo Rubber Industries has entered into a sponsorship agreement that makes its Falken brand the official tyre of all four 2015-16 season promotion/relegation playoff matches held by Germany’s Bundesliga football league. These matches take place between 19 and 24 May. The Falken brand will also be the official partner of the 2016 DFL-Supercup championship match between the Bundesliga league champion and the winner of the German Cup (DFB-Pokal) in August.

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Related news:

  1. Falken Tyre sponsoring Bundesliga newcomer
  2. Falken an official partner of DFL-Supercup
  3. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  4. Falken Tyre becomes Liverpool FC partner
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Leicester FC’s Premier League triumph saluted in latest Toyo video

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Toyo Tire (UK) Ltd. is celebrating its official sponsorship partner’s first Premier League Title. Leicester City FC’s confirmation as this year’s champions earlier this month has been widely recognised as an odds-defying event, and this is reflected in the latest chapter of Toyo Tires’ short-video series. Titled ‘Surprising the world – Only those who keep on driving can change the world’, the video was released globally this week and depicts the fierce determination of players such as Jamie Vardy and the passion of the club’s manager, Claudio Ranieri.

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Related news:

  1. Toyo renews Leicester City Football Club partnership
  2. Toyo Tires partnering Leicester City
  3. Toyo Tires produces Leicester City Football supporter video
  4. A.C. Milan players dribble from the rooftops with Toyo Tire
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