Yokohama has added a further initiative to its shirt sponsorship link with Chelsea FC; the manufacturer is fitting its tyre to the team bus. Chelsea will roll into Watford FC’s Vicarage Road ground for the squad’s first away fixture of the 2016/17 season on Yokohama 104ZR coach and bus tyres. The company has also fitted its high-performance, premium car tyres to a number of the players’ own cars.
Yokohama Tire Corporation has found its “ultimate Chelsea FC fan”. Responding to the Yokohama True Blue Fan Challenge contest, Daniel E of Phoenix, Arizona put on his Chelsea beanie and shirt and started working on the winning entry. The tyre manufacturer, and Chelsea shirt sponsor, called his short video “creative” and “clever”, awarding it the top prize out of hundreds of entries: a trip to see Chelsea beat Liverpool 1-0 at the Rose Bowl in Pasadena on 27 July. The prize also included $1,000 in spending money, tickets, hotel, airfare and a 2016-2017 Chelsea FC jersey signed by the first team squad.
Toyo Tire & Rubber Co., Ltd.’s Osaka head office has produced a video in support Leicester City Football Club, which the company sponsors ahead of the English Premier League’s 2016/2017 season, which starts 13 August when Leicester visits Hull.
Chelsea FC has unveiled its new third kit for the 2016/17 season, following the recent introduction of this season’s home and away shirts. All three shirts feature Yokohama Tyres branding, after the Japanese tyre-maker signed what is thought to be the second most valuable shirt sponsorship deal in English football. As official shirt partner to Chelsea, Yokohama will appear across the chest of all of the club’s shirts until at least 2020, giving the brand significant exposure and awareness around the world.
Arsenal FC sponsor Cooper Tire has been named official tyre partner of Germany’s 1. FSV Mainz 05, and the tyre maker describes this new arrangement with the club, which plays in the top-level Bundesliga, as a long-term partnership. The sponsorship deal gives Cooper Tire, amongst other benefits, exposure on LED advertising boards visible to both spectators at the club’s home ground and those watching televised matches.
Derby County has made Avon Tyres its back of shirt and shorts sponsor for the upcoming 2016/17 Sky Bet Championship season. The sponsorship agreement means the Avon Tyres logo will appear on the back of the Rams’ first-team shirts and shorts for the entire campaign. Avon initially teamed up with the club in February 2016 to become the Rams’ Official Tyre Partner. The brand says it opted to increase its involvement for the new season due to the success of the partnership.
As the countdown begins to the 2016/17 Premier League football season, Yokohama is aiming to achieve a “global brand boost” thanks to Chelsea FC’s pre-season preparations in the United States, which includes participation in the International Champions Cup.
In addition to partnering with Tottenham Hotspur FC for the coming two years, Kumho Tire has entered into a sponsorship agreement with French Ligue 1 club Olympique Lyonnais. The deal covers the 2016/17 and 2017/18 seasons and will give Kumho an advertising presence in the club’s home ground, Parc Olympique Lyonnais, as well as hospitality options at games and mascot visibility during Ligue 1 matches.
Kumho Tyre has become Tottenham Hotspur’s “Official Tyre Partner” for an initial two years from the start of the 2016-17 season.
The partnership, which was announced on 19 July, was launched at the football club’s Hotspur Way Training Centre, with four Spurs players and senior representatives from Kumho present. Kumho were joined by club manager Mauricio Pochettino and players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.
In the US Yokohama Tire Corporation (YTC) and Chelsea FC are holding free youth soccer clinics during July and August. The clinics, open to the general public, are in conjunction with Chelsea’s U.S. summer tour.
Hankook has signed a global partnership contract with Real Madrid CF. The contract starts from July 2016 and is set to last three seasons. By virtue of the deal, Hankook aims to add some 450 million Real Madrid fans from different global markets such as the Asian Pacific region including China, Latin America, and of course Europe. As well as perimeter advertising during all home games at the football club’s Santiago Bernabéu stadium, Hankook will have access to a range of further global marketing rights.
Toyo Tires has become a premium partner to Fortuna Düsseldorf after entering into a two-year agreement with the German second division (2. Bundesliga) football club. This deal was announced the day the Bundesliga announced its schedule for the 2016/17 season and only a short time after Toyo Tire & Rubber shared news of its new two-year sponsorship of Japanese club Gamba Osaka.
Midwest Motor Factors has announced it will be sponsoring local football team, Bilston Town FC, nicknamed ‘Steel Men’, in the 2016/17 West Midlands (Regional) League Premier Division.
As an official sponsor of this summer’s UEFA Euro 2016 tournament, Continental will continue positioning of its brand close to the top level of European football, a strategy that continues to prove successful, and popular with competitors. As part of its sponsorship package with the tournament, Conti will equip the transfer buses taking teams all over France to the ten host cities with its premium bus tyres, a feature previously seen at the Brazil-hosted World Cup in 2014, when Conti supplied a special edition ContiGol Urbino. In addition to the buses used by all 24 teams who have qualified, the specially designed Conti Goal HA3 tyres will also run on 20 VIP buses provided by selected private transport companies. Conti will use an exclusive special edition tyre for the tournament based on its Conti CityPlus HA3 tyre for regional transportation. The size 295/80R22.5 Conti Goal HA3 was developed in Germany by the manufacturer’s engineers, and can be fitted to any axle.
Sumitomo Rubber Industries has entered into a sponsorship agreement that makes its Falken brand the official tyre of all four 2015-16 season promotion/relegation playoff matches held by Germany’s Bundesliga football league. These matches take place between 19 and 24 May. The Falken brand will also be the official partner of the 2016 DFL-Supercup championship match between the Bundesliga league champion and the winner of the German Cup (DFB-Pokal) in August.
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