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Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor

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Nexen Tire has become Manchester City and the English Premier League’s first ever sleeve sponsor. The move announced today (17 March 2017) at Manchester City Football Academy, came as Nexen renewed its partnership with the top-flight football club for three more years following the initial contract signed between Nexen and Manchester City (Man City) in August 2015. This takes the sponsorship right up to the 2019/2020 season. No specific financial details were revealed, but Tyres & Accessories understands that the new contract represents “increased investment on the previous deal”, according to Man City chief commercial officer, Tom Glick.

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Related news:

  1. Nexen Tire begins Manchester City FC partnership
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  4. Hankook signs three-year global Real Madrid partnership
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Continental extends North American football sponsorship

Although Continental has already announced its exit from football engagements in Europe, its sponsorship of the sport in North America continues. Continental Tire the Americas has extended its agreement with Soccer United Marketing (SUM), Major League Soccer’s (MLS) commercial arm, to continue as an official partner and the official tyre of MLS in the United States and Canada. The multi-year extension to the agreement also gives Continental official sponsor and partner designation and names Continental Tire as the official tyre partner of all 22 MLS clubs.

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  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. Continental official tyre of US youth football association
  3. Yokohama and Chelsea offer free youth soccer clinics in the US
  4. Chelsea FC playing a role in Yokohama’s Youth Soccer engagement
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New tyres & Chelsea F.C. connection -Yokohama at the Geneva show

The 2017 Geneva International Motor Show begins next week, and Yokohama Rubber says it will unveil the latest additions to its passenger car range at a press conference on 7 March. A number of other new products will also be on display at the Yokohama booth (Hall 4, no. 4231).

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  1. Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch
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German technology substituting football: Continental launches new global campaign

When Continental began its engagement with the UEFA Champions League in 1995, the notion of a tyre maker sponsoring a football championship rather than a motorsport series was considered novel. Not so today – established and aspiring manufacturers alike have snapped up an abundance of club and series affiliations, and promote these with varying degrees of success. Football sponsorship has become ubiquitous within the tyre industry, and perhaps for this reason, Continental has decided to call it a day. The company has blown the fulltime whistle on its involvement with football, and as of this month begins a new global campaign that ties in with its ‘Vision Zero’ aspirations.

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  1. Football: Continental signs up for 5 more years with Bundesliga club Hannover 96
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Chelsea FC playing a role in Yokohama’s Youth Soccer engagement

Yokohama Rubber’s North American manufacturing and sales operation has signed a multi-year sponsorship deal with US Youth Soccer. The agreement names Yokohama Tire Corporation (YTC) as the “Official Tire Sponsor of US Youth Soccer” and also gives YTC title sponsorship of the Yokohama Skills Challenge, a US-wide tour designed to help children of all ages develop a variety of core football skills in a fun, engaging way.

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  1. Yokohama and Chelsea offer free youth soccer clinics in the US
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Football: Kumho Tire’s Schalke 04 sponsorship extended

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Kumho Tire’s sponsorship of German football club FC Schalke 04 has been extended until 30 June 2018. The tyre maker and Bundesliga protagonist first announced their collaboration at the beginning of 2015, and since then Kumho has been represented on LED signage at the club’s home stadium, Veltins Arena, and utilised other advertising options both in the stadium and in team-related publications. These advertising opportunities continue under the extended deal.

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  4. Kumho sponsoring two further German football clubs
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Arsenal players go head-to-head in Cooper Tire Europe’s ‘football darts’ challenge

Cooper Tire Europe has challenged three Arsenal FC players to compete in its latest precision test: football darts. Coinciding with the BDO Lakeside World Professional Darts Championships, the official tyre partner of Arsenal set up the contest for midfielder Granit Xhaka, winger Alex Oxlade-Chamberlain, and goalkeeper Petr Čech. Starting the game with a score of 301, the players aimed the ‘dart balls’ at the giant dartboard in a race to zero, and the chance to be named Cooper’s Football Darts champion. The resulting action was recorded for the latest Cooper video to feature Arsenal (available below).

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Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor

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As of 1 January, Shandong Linglong Tire has been elevated to the status of Club of Champions partner with German football club VfL Wolfsburg. The tyre maker had served as a VfL-TopPartner since the start of 2015, and Wang Feng, founder and chief executive officer of Linglong Tire, signed the new, extended deal at the Volkswagen Arena in Wolfsburg on 14 December together with club managers Thomas Röttgermann and Dr Tim Schumacher. The company is one of three Club of Champions partners, holding this status alongside Nike and logistics specialist Grupo Sesé.

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  1. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
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  3. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  4. Linglong renews VfL Wolfsburg sleeve partnership
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Nexen Tire launches Manchester City FC microsite

A new Nexen Tire microsite promoting the company’s partnership with Manchester City FC has gone live. The http://nexen-mancity.com site contains news about the football club and its players, as well as information on Nexen’s partnership activities and news about the tyre maker in general. Images of Manchester City FC in action can also be found in the site’s gallery.

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Goodyear sponsors Pro Football Hall of Fame: video

The Goodyear Tire & Rubber Company has announced its sponsorship of the Pro Football Hall of Fame. The company has a long association with American Football, including the Goodyear Blimp’s aerial television coverage, which has run for more than 60 years. The Hall of Fame is located, like Goodyear’s headquarters, in Ohio, where the National Football League was founded. Hundreds of thousands of fans around the world visit the campus in Canton, where a $500 million Hall of Fame village is currently under development.

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Premier League fans at Chelsea v Leicester City to be shown TyreSafe message

Chelsea became the first football club to join TyreSafe during this year’s Tyre Safety Month, and the football club has now announced that it will collaborate with its shirt sponsor, Yokohama Tyres, in a series of activities to raise awareness about tyre safety. Fans attending at this Saturday’s Premier League match between Chelsea and defending champions Leicester City will be reminded of the importance of checking their tyres.

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  4. Highways Agency becomes TyreSafe full member
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Apollo Tyres expands Man Utd sponsorship into global agreement

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After three years of regional association with Manchester United Football Club, Apollo Tyres has extended its sponsorship agreement with the club for the next three years and has extended the scope of the deal to become the official ‘Global Tyre Partner’.

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  1. Manchester United names Apollo official tyre in UK and India
  2. Apollo a Man U regional partner
  3. Apollo announces final Manchester United football challenge
  4. Next ‘Apollo Challenges’ Manchester United contest begins
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Hankook signs global partnership with Real Madrid

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Hankook has signed a three-season global partnership contract with Real Madrid. The deal, which began in July 2016, was marked by a contract signing at the globally famous team’s Santiago Bernabéu stadium, where Hankook’s advertising has been visible on perimeter hoardings in 2016/17 season home games. Hankook Tire worldwide president and CEO Hyun Shick Cho and Real Madrid CF president Florentino Pérez were joined by members of the first team squad for the occasion. The Korean manufacturer said the partnership adds 450 million Real Madrid fans from different global markets, allowing Hankook to strengthen its engagement and reach out to consumers around the world.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Hankook Europa League sponsorship goes into extra time
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Hankook signs three-year global Real Madrid partnership
  4. Apollo becomes Official Tyre Partner of Crystal Palace FC
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Apollo Vredestein sponsors Borussia Monchengladbach for next two seasons

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Apollo Vredestein GmbH has signed a brand-new sponsorship agreement with Borussia Monchengladbach. The new sponsorship agreement covers the 2016/2017 and 2017/2018 seasons and is designed to further enhance global recognition of the Apollo tyre brand. As one of the most popular and successful clubs in German football, Borussia Monchengladbach is very well-known internationally too and its matches are often broadcast live on television around the world.

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Nexen Tire returns as Manchester City FC sponsor, broadens football advertising in Italy

In an extension of its sports marketing activities within Europe, Nexen Tire will gain advertising space on perimeter LED boards at two clubs competing in Italy’s Serie A championship. The tyre maker also returns as official sponsor of Manchester City FC for a second season.

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Related news:

  1. Nexen Tire begins Manchester City FC partnership
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  3. Nexen Tire back with Man City for 2019/20
  4. Nexen marketing brand with European football clubs
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