Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.
Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres has shared details of a new agreement with Minerva Punjab FC (MPFC). Under a five-year contract, the tyre maker will act as title sponsor to the Mohali-based club. MPFC plays in the Hero I-League, which along with the Indian Super League is one of two premier football leagues in the country.
Having cut its football sponsorship teeth on a deal with Manchester United in 2013 and then extending its activities in the UK and Europe, Apollo Tyres has now entered into its very first football sponsorship agreement in its home market. For the 2017-18 Hero Indian Super League season, Apollo Tyres has announced its association with Chennai-based club Chennaiyin FC, and will serve as principal sponsor.
Continental has extended its relationship with German Bundesliga football club Hannover 96 through the signing of a new sponsorship agreement. The new contract covers a five-year period, beginning in the 2018/19 season, and includes television and in-stadium advertising slots. A further aspect of the new contract is Continental Reifen Deutschland GmbH’s support of the new Hannover 96 junior academy that opened in summer and serves as a training facility and home ground for the club’s U11 to U23 clubs.
With new factories in Europe and now also the US Nexen Tire is growing in terms of global production capacity. However, the firm is also investing in developing its brand, especially in terms of football sponsorship. Recently Tyres & Accessories looked into how the company is combining the two in order to meet its goal of entering the global top 10 by 2025.
In 1976 Kettering Tyres paid local football club Kettering Town FC to print its logo on the front of the team shirt. The move caused ructions in what was then known as the first division and didn’t last long, but it did set a precedent for sponsorship that went to the next level this year. 41 years later, shirt sponsorship in the English Premier League (called Football League First Division back then), which brought in £226.5 million in sponsor revenues during the 2016-17 season, is very big business.
Nexen Tire has announced that its partnership with Manchester City Football Club (Man City) has been extended to include matches of the Carabao Cup tournament. This is the first time in the history of the English Football League (EFL) Cup that markings on football team jerseys are allowed, and as official partner on the Manchester City jerseys, the Nexen Tire logo will appear on the left sleeve of the Manchester City team equipment, which will be worn during the Carabao Cup matches.
MRF Tyres scored a hat-trick of sleeve sponsorships deals with Premier League football teams in September – signing Newcastle United, West Ham United, and West Bromwich Albion in one-season deals that last until May 2018. The move can only be seen as a concerted effort to raise brand awareness ahead of the widespread introduction of MRF car tyres in the UK
Trico has made Redditch United midfielder Arjun Jung its football ambassador, strengthening the link between the Evo-Stik League’s Southern Premier club and the stadium sponsor. Jung will assist Trico and its guests throughout this season’s campaign, to ensure they receive the full match day experience. In his role, he will also represent Trico during other selected company events.
West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Sky Bet league one football team, Walsall FC for the 2017/18 season. Midwest will have branding throughout the Saddlers’ 11,000 capacity stadium and will be following the team’s progress throughout the season.
Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.
Apollo Tyres has extended its Premier League football sponsorship, adding Crystal Palace FC to its existing global partnership with Manchester United. As Official Tyre Partner, Apollo will have a significant presence at all the club’s domestic matches.
Chelsea FC and Nike have unveiled the club’s brand new third kit for the 2017/18 season, which features Yokohama’s logo.
Automotive parts distributor Midwest Motor Factors is sponsoring local football team, Bilston Town F.C, nicknamed ‘Steel Men’, for the second year in a row in the 2017/18 West Midlands (Regional) League Premier Division.
In addition to becoming a Liverpool FC partner, this season the Falken tyre brand is boosting its football sponsorship activities across Europe. As well as supporting further clubs in the German Bundesliga and first-division teams in Spain, France, Poland and Italy, it is also moving into sponsorship in the Netherlands for the first time.
Davanti Tyres has signed a commercial partnership deal to make it Everton Football Club’s official tyre partner from 2017. The three-year commercial sponsorship deal was signed in August 2017 by Alan McTavish, Everton Football Club head of commercial partnerships, and Peter Cross, general manager of Davanti Tyres at Goodison Park. Davanti was launched in 2015, and carries more than 10 different tyre patterns, ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4×4, and winter tyres. Signing a Premier League sponsorship deal, the brand targets the global audience offered by the competition.
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