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Falken, Liverpool FC discuss tyre-football partnership and synergies

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Falken’s status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  4. Maxxis renews ‘beneficial’ Liverpool FC sponsorship
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Liverpool FC presents shirt to Falken Tyres in recognition of global partnership

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Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Falken, Liverpool FC discuss tyre-football partnership and synergies
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Falken extends European football sponsorships
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Apollo Tyres: Second Indian football sponsorship

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Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres has shared details of a new agreement with Minerva Punjab FC (MPFC). Under a five-year contract, the tyre maker will act as title sponsor to the Mohali-based club. MPFC plays in the Hero I-League, which along with the Indian Super League is one of two premier football leagues in the country.

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Related news:

  1. Apollo Tyres becomes an Indian Super League official partner
  2. Playing at home: Apollo Tyres sponsoring Chennaiyin FC
  3. Apollo a Man U regional partner
  4. Apollo Tyres aiming for “dominance” in India’s TBR segment
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Playing at home: Apollo Tyres sponsoring Chennaiyin FC

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Having cut its football sponsorship teeth on a deal with Manchester United in 2013 and then extending its activities in the UK and Europe, Apollo Tyres has now entered into its very first football sponsorship agreement in its home market. For the 2017-18 Hero Indian Super League season, Apollo Tyres has announced its association with Chennai-based club Chennaiyin FC, and will serve as principal sponsor.

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Related news:

  1. Apollo Tyres becomes an Indian Super League official partner
  2. Apollo Tyres: Second Indian football sponsorship
  3. Apollo announces final Manchester United football challenge
  4. Apollo Tyres expands Man Utd sponsorship into global agreement
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Football: Continental signs up for 5 more years with Bundesliga club Hannover 96

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Continental has extended its relationship with German Bundesliga football club Hannover 96 through the signing of a new sponsorship agreement. The new contract covers a five-year period, beginning in the 2018/19 season, and includes television and in-stadium advertising slots. A further aspect of the new contract is Continental Reifen Deutschland GmbH’s support of the new Hannover 96 junior academy that opened in summer and serves as a training facility and home ground for the club’s U11 to U23 clubs.

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  1. ATE starts second season as Wolfsburg Sponsor
  2. German technology substituting football: Continental launches new global campaign
  3. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Nexen aiming for Global Top 10 by 2025

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With new factories in Europe and now also the US Nexen Tire is growing in terms of global production capacity. However, the firm is also investing in developing its brand, especially in terms of football sponsorship. Recently Tyres & Accessories looked into how the company is combining the two in order to meet its goal of entering the global top 10 by 2025.

In 1976 Kettering Tyres paid local football club Kettering Town FC to print its logo on the front of the team shirt. The move caused ructions in what was then known as the first division and didn’t last long, but it did set a precedent for sponsorship that went to the next level this year. 41 years later, shirt sponsorship in the English Premier League (called Football League First Division back then), which brought in £226.5 million in sponsor revenues during the 2016-17 season, is very big business.

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Related news:

  1. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  2. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  3. Nexen Tire back with Man City for 2019/20
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Nexen’s Man City sponsorship extended to include Carabao cup

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Nexen Tire has announced that its partnership with Manchester City Football Club (Man City) has been extended to include matches of the Carabao Cup tournament. This is the first time in the history of the English Football League (EFL) Cup that markings on football team jerseys are allowed, and as official partner on the Manchester City jerseys, the Nexen Tire logo will appear on the left sleeve of the Manchester City team equipment, which will be worn during the Carabao Cup matches.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
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MRF Tyres sponsors three premiership football teams

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MRF Tyres scored a hat-trick of sleeve sponsorships deals with Premier League football teams in September – signing Newcastle United, West Ham United, and West Bromwich Albion in one-season deals that last until May 2018. The move can only be seen as a concerted effort to raise brand awareness ahead of the widespread introduction of MRF car tyres in the UK

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Yokohama release Chelsea tyre
  3. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  4. Falken Tyre becomes Liverpool FC partner
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Trico increases Redditch United support with player sponsorship

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Trico has made Redditch United midfielder Arjun Jung its football ambassador, strengthening the link between the Evo-Stik League’s Southern Premier club and the stadium sponsor. Jung will assist Trico and its guests throughout this season’s campaign, to ensure they receive the full match day experience. In his role, he will also represent Trico during other selected company events.

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  1. Comline sponsors Redditch United Football Club away shirt
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  4. Nexen Tire back with Man City for 2019/20
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Midwest Motor Factors sponsors Walsall FC

West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Sky Bet league one football team, Walsall FC for the 2017/18 season. Midwest will have branding throughout the Saddlers’ 11,000 capacity stadium and will be following the team’s progress throughout the season.

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  1. Midwest, Monmore Auto Parts back women’s football
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Chelsea Ladies FC extend Yokohama football brand reach

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Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
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  3. Yokohama shortlisted for prestigious sponsorship award
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Apollo becomes Official Tyre Partner of Crystal Palace FC

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Apollo Tyres has extended its Premier League football sponsorship, adding Crystal Palace FC to its existing global partnership with Manchester United. As Official Tyre Partner, Apollo will have a significant presence at all the club’s domestic matches.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  2. Apollo Tyres now partnering with Manchester United in 129 countries
  3. Nexen Tire begins Manchester City FC partnership
  4. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
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Midwest continues local football support

Automotive parts distributor Midwest Motor Factors is sponsoring local football team, Bilston Town F.C, nicknamed ‘Steel Men’, for the second year in a row in the 2017/18 West Midlands (Regional) League Premier Division.

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Related news:

  1. Midwest Motor Factors sponsors local ‘Steel Men’
  2. Midwest Motor Factors sponsors Walsall FC
  3. Toyo Tires produces Leicester City Football supporter video
  4. Apollo Tyres expands Man Utd sponsorship into global agreement
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Seven countries, 19 clubs: Falken extends European football sponsorship

In addition to becoming a Liverpool FC partner, this season the Falken tyre brand is boosting its football sponsorship activities across Europe. As well as supporting further clubs in the German Bundesliga and first-division teams in Spain, France, Poland and Italy, it is also moving into sponsorship in the Netherlands for the first time.

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Related news:

  1. Falken an official partner of DFL-Supercup
  2. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Falken extends European football sponsorships
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