Hankook is supporting this year’s Ballon d’Or award ceremony as an official sponsor. The Ballon d’Or is the most coveted recognition of outstanding performance and exceptional talent of male and female football players around the world. The 68th award ceremony will take place in the Théâtre du Châtelet in the heart of the French capital, Paris, on 28 October 2024.
Sailun has extended its premium partnership with German football club FC Ingolstadt 04, giving the tyre brand a continued LED board advertising presence at the team’s home pitch until 2027. It will also continue to be responsible for the tyres on the team bus.
Kumho Tyre UK recently hosted its annual five-a-side football tournament at the renowned Tottenham Hotspur FC (Spurs) training ground, with the event attracting over 40 of Kumho’s key customers and partners, offering a unique blend of networking and exciting competitions.
Kumho Tyre UK recently hosted its annual five-a-side football tournament at the Tottenham Hotspur FC training ground, with the event attracting over 40 Kumho key customers and partners, offering a unique blend of networking and exciting competitions.
Starting in the 2024/25 season, Falken will be an official club partner of German Bundesliga football club VfB Stuttgart. As part of the sponsorship deal, the Falken tyre brand will be represented on more than 240 metres of perimeter LED displays during VfB Stuttgart’s home matches. In addition, the Falken logo will be present on two static grandstand banners, and an extensive hospitality programme is also part of the sponsorship package.
When Hitchin Town F.C. players take to the field this year, their shorts will feature none other than the logo of Stapleton’s (Tyre Services) Ltd. The wholesaler has signed on as sponsor for this item of apparel during the current season.
Cosmo Tires has become an official partner of college football team the University of Miami Hurricanes. This official relationship builds upon the connection the wholesaler has with the team through chief executive officer, Tony Gonzalez, and president, Joaquin Gonzalez Jr., who are both proud alumni of the University of Miami.
Linglong Tire will continue its sponsorship deal with the Bundesliga club VfL Wolfsburg, starting with the club’s 2024/25 season-opening cup match at TuS Koblenz. VfL Wolfsburg are famously supported by Primary Partner Volkswagen, Europe’s largest automaker, out of whose sports club the team developed – one of the reasons the club is particularly attracting to the globalising Chinese tyre manufacturer, which is one of the club’s “Top-Partners”. In addition to the men’s team, Linglong will support the women’s team of VfL Wolfsburg, reigning German Cup winners.
As part of its ongoing sponsorship of 2023-24 Premier League champions Manchester City FC, Nexen Tire is teaming up with the City USA Tour 2024. This tour, comprising four pre-season matches, offers fans in the USA the opportunity to see the Manchester City squad compete live against top European football clubs at iconic venues across the country. The collaboration includes Nexen Tire-branded Manchester City uniforms and company branding at each venue.
German football club Bayer 04 Leverkusen is entering the next two seasons with a new premium and tyre partner. Tyre maker Ceat is joining the Bundesliga team and DFB Cup holders with immediate effect, succeeding previous tyre partner Kumho Tire following the planned conclusion of this cooperation at the end of last season. The newly agreed premium partnership with Ceat is set to run until 30 June 2026.
Korean tyre manufacturer Kumho Tire has entered into a three-year strategic partnership with German football club Eintracht Frankfurt. This collaboration aims to bolster Kumho Tire’s visibility and brand image, encompassing advertising within the stadium, hospitality packages, and collaborative social media initiatives. In addition to supporting the men’s team, Kumho Tire will also back the Esports team, with joint campaigns planned alongside EintrachtTech.
Gateshead Football Club has named Massimo Tyres its official tyre partner for the 2024-2025 season. Through this strategic partnership, the Massimo Tyres brand will gain significant visibility on both Gateshead FC’s home and away kits, with the Massimo logo appearing on the back of the home shirt and on the sleeve of the away version.
The partnership between Nexen Tire and Czech First League (Chance League) club SK Slavia Praha will continue for a fourth consecutive season. Announcing the extension, Nexen Tire comments that the aim of this renewed partnership is to leverage the popularity and reach of SK Slavia Praha to solidify Nexen’s “strong market position.” Together with the club, Nexen Tire will “engage in various co-branded activities designed to enhance brand visibility and fan engagement” across the region.
Following a successful inaugural event in 2023, on 4 July the Transaid Cup took place once again. Goodyear and Michelin were amongst the 12 protagonists to field teams, with a total of 15 seven-aside squads taking to the pitch at the Ilkeston Town Football Club home ground.
Apollo Tyres, via its Vredestein brand, has hosted its latest ‘Soccer School’ day in Enschede, the Netherlands, in partnership with Manchester United. Held on 8 June, the event welcomed children of Apollo Tyres employees to partake in an exclusive coaching session led by Manchester United trainers, with the aim of nurturing the next generation of footballers in the region.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Hankook
Linglong Tire