British Gas states that the Michelin CrossClimate has “exceeded expectations”. Britain’s largest energy provider’s 13,000-strong commercial vehicle fleet has been running on the tyre for more than a year; it switched in mid-2015 after fleet manager Colin Marriott tested the tyre at a launch event in Geneva, comparing the technology to Michelin’s winter and summer tyre ranges, as well as competitors’ all-season tyres. The British Gas deal is symbolic of Michelin’s success in rethinking a tyre to be fitted year-round in moderate climates like the UK’s, set against the sustained failure to increase the share of winter tyres in the country.