GITI Tire Europe staff characterised the company’s CV show presence as the UK-debut of the manufacturer’s electronic fleet management system. However, it also forms part of a wider programme of increased market visibility, culminating in investment in another show stand at the key Reifen show in Essen, Germany later this month.

When, towards the end of 2007, GITI Tire booked its stand for this year’s CV show, company representatives told Tyres & Accessories that GITI Europe has invested a “significant amount” in publicising the company’s ever-increasing range of truck and bus tyres at the show. The decision to place the booth right opposite the Michelin and ATS Euromaster stands, and a short walk from the Continental and Bridgestone spaces certainly did not go unnoticed. And while every company T&A spoke to had a handful of reasons why they shouldn’t fear any new competition, it is clear that many were surprised at the range and depth of the programme the Chinese manufacturer had on offer.