Maxxis Uses Anfield Link to Reward Major Customers
Maxxis reports that it is working hard to synergise its sponsorship and advertising links with Premier League football clubs and its major fleet business customers, treating the latter to VIP hospitality with the former. Four Maxxis customers enjoyed a Yossi Benayoun hat-trick – his third in two years – courtesy of the manufacturer, when Liverpool beat Burnley 4-0 at Anfield on 12 September.