Bridgestone tyre package offers an insight into the future
As the world’s largest tyre manufacturer, Bridgestone can reflect on some notable changes and developments to its commercial vehicle offering over the years – many geared up with the aim of actually selling less tyres! The ad hoc days of simply replacing old with new – with little consultation with fleet operators in between – are long gone, with ‘joined-up’, strategic partnerships in place to maximise the life of each and every tyre fitted.