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Falken off-road 4×4 tyres make sporting impact

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Falken’s 4×4 tyres are increasing their presence in a variety of sporting contexts. While the brand in general is increasing its marketing presence in Europe through perimeter advertising at some of the continent’s premier clubs, the manufacturer has come up with an agreeably quirky way to show its off-road WildPeak line of tyres to UK […]

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Falken Tyre partners with Rugby Super League

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The First Utility Super League and Falken Tyre Europe have entered into a partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be […]

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