First Line’s extensive range of premium quality cooling components has been updated with several new coolant hose references. The company states that it is committed to the continuous development of its cooling programme and applies its considerable specialist knowledge to research and respond to the potential demands from the service and repair sector, providing the premium quality replacement items needed in the independent aftermarket.
In addition to its range of quality products under the First Line, Borg & Beck and Key Parts brands, First Line Ltd offered Groupauto and UAN members four in-show promotions to provide the ‘icing on the cake’ during the groups’ recent combined trade event for both factors and workshops.
Banbury-headquartered First Line Ltd, one of the UK’s leading suppliers of premium quality automotive components to the vehicle aftermarket, has secured £20 million in funding from Santander Corporate & Commercial. The funding will help the firm expand its exports and capitalise on growth opportunities in overseas markets, it states.
The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.
Reflecting the poor surface quality of many of the UK’s road network, with its potholes and debris, as well as the increase in speed humps and ramps, the number of vehicles entering the workshop with damage to their oil sumps caused not just by impacts, but from corrosion to exposed surfaces, has risen considerably.
In terms of the driver, one of the most important road safety elements is the ability to see clearly in adverse weather conditions, which is why when a wiper motor fails, the replacement component should be of premium quality, parts supplier First Line states.
When a vehicle enters the workshop for a service, it is important to make sure that all components are functioning properly before heading back out on to the road. Filters are one of the components that must be replaced in line with the manufacturer’s schedule, as they are vital in maximising the longevity and efficiency of both the vehicle and the comfort of its occupants.
During the winter months there is sure to be plenty of adverse weather conditions, all of which could hinder the performance of the vehicle, as several key components will be more exposed to the elements and prone to failure.
The speed of wheel hub technology development for the modern vehicle, with weight saving and safety at the forefront, has meant changes for suppliers of wheel components too. First Line’s aftermarket range of wheel bearings reflect a decade of significant changes with the original single-row ball/taper roller bearings undergoing three generations of evolution to cater for the advance in automotive technology.
Since the beginning of 2017, First Line Ltd has increased its portfolio by more than 1,100 references. Having the largest and most relevant product offering is crucial, as the company is committed to providing its customers with the broadest possible range, in order to fulfil their daily demands.
First Line has responded to the commercial realities driving the market and, in 2012, introduced a pure and simple range of components under the Key Parts brand. This competitively priced brand covers only the most popular applications for braking, steering & suspension, wheel bearings, water pumps and clutch kits, which offer minimum stock investment for maximum sales opportunity. Its braking portfolio – now totalling over 500 references – has grown by more than 50 brake discs and in excess of 190 brake pads within the past few months. Furthermore, all brake discs & pads, where required, are ECE R90 approved, ensuring total peace of mind about the high-quality products available.
First Line has released easy to identify engine mounting layout diagrams for every part number. The brand says the importance of accuracy in fitting engine mountings led it to offer the diagrams, available via the First Line WebCat, and MAM, with TecDoc to follow shortly. The diagrams also help First Line customers make sure they are buying the correct product for their specific needs. With 39 different Engine Mounting positions for both ‘in line’ and ‘transverse’ layouts, product identification can be quite challenging, First Line explains.
First Line has become one of British sports car manufacturer Zenos’ original equipment (OE) supply partners. Following the sports car manufacturer’s business ethos of building a British car using British suppliers, Zenos fits a range of First Line’s premium products to all their models, including Borg & Beck’s Becktec braking, First Line’s steering and suspension components and a bespoke handbrake cable.
As a mark of its continuing strength in the export market, First Line Ltd has again featured in the latest Sunday Times HSBC International Track 200 ranking, making it three appearances in the last four years and the company by far the most consistent aftermarket supplier in the study.
First Line has announced a new level of sales management. The firm opted to add a new tier of top level management within the company’s sales division to support the current board of directors and global sales teams. The company adds that the new level is being implemented to strengthen the business, offering greater autonomy and direction to grow and develop as the company continues to expand.
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