First Line Ltd has made a strong start to 2025 by introducing 82 new parts to its ever-expanding product range. This latest update includes 34 drive shafts, 16 cables, 12 hoses, nine steering and suspension components, eight friction parts, two filters and one wheel bearing.
First Line Ltd. is emphasising the importance of quality brake discs with zinc aluminium coating as winter approaches, highlighting their benefits in wet weather conditions. Specifically, the Becktec coating on First Line’s Borg & Beck brake discs reportedly provides “superior protection against rust and corrosion, which is accelerated by moisture, ensuring a longer lifespan and consistent performance in damper conditions.”
First Line is emphasising the critical importance of using high-quality replacement parts for manual transmission clutches over cheaper or remanufactured alternatives. Kelvin Olds, product director at First Line Ltd., said: “Borg & Beck clutches are crafted from premium materials, particularly high-quality friction materials, ensuring longer life and better performance. Our clutches undergo rigorous in-house testing and batch approvals to guarantee the utmost quality, providing reliability that technicians and customers can trust.”
First Line Ltd is marking its 40th anniversary in 2023, as the company celebrates its continued commitment to providing customers with a comprehensive range of high-quality, automotive aftermarket components. Founded in 1983 as Filter International by Peter Joyner and John Madden, the forward-thinking duo are still very much involved in the business today, as they remain owners and key chairholders of the company. Since the company was launched, it has continued to experience a trajectory of growth, with the First Line brand introduced in 1987 to advance its multiple product range portfolio.
Alex Jarvis-Cleaver has been appointed marketing manager for aftermarket specialist First Line Ltd. He has a wealth of experience in marketing, having led marketing operations at a manufacturer of torque tools for six years, prior to a brief career break that saw him take on a trip across the United States.
First introduced in 2012, First Line Ltd’s Key Parts range of components is continuing to prove popular as a competitively-priced alternative to its premium quality First Line and Borg & Beck brands.
Automotive aftermarket supplier First Line Ltd has introduced 40 new-to-range products across its Steering and Suspension, Cooling, Cables, and Braking categories. The company said the new additions represent the company’s commitment to update its key product ranges regularly, increasing the speed with which it brings new parts to the aftermarket.
According to the SMMT, in the last year, sales of pure electric vehicles (EVs) have risen by 185.9 per cent and, as of September 2020, more than 164,100 EVs are on the road. EV registrations have been growing every year since 2013, which means that it’s now not uncommon for an EV to be entering the workshop, so technicians need to be prepared for these complex vehicles. To accommodate this growing sector and to ensure that they are able to fit the parts with confidence from a reputable supplier, repairers can rest assured that First Line Ltd supplies an extensive range for EV components and has done for years.
As there are different generations of wheel bearings, it’s important that technicians recognise and understand the distinctions between them. Premium quality automotive parts supplier, First Line, has therefore provided the following advice on the varying techniques that can be used when fitting them.
Auto component supplier First Line is committed to providing its customers with the best service and support possible, which is why the company has introduced a new online portal that gives them a simpler, more efficient way to process their returns and warranties claims.
As workshops have a vital role to ensure the country keeps moving during this challenging period, they are one of the few businesses officially allowed to stay open amidst the COVID-19 outbreak. To show its support for the important part they play, First Line Ltd is offering advice as to how technicians can stay safe, as well as standing alongside them to continue to supply the parts they need to effectively continue to run their businesses.
First Line has recently introduced a replacement water pump with an electric valve to accommodate a range of VAG vehicles equipped with stop/start technology that have this specialised component fitted as standard. The pump, with the First Line reference FWP2352V, fits Audi A1, A3, A4, A5 and Q3, Seat Leon, Škoda Octavia, VW Passat, Golf, Tiguan and Transporter 1.6TD and 2.0TD 2012 applications.
With UK roads known for their potholes, it’s something that every driver has to put up with, but what impact is it having on vehicles? The obvious components it affects are the tyres, wheels and bodywork, but there are other components that may also become worn due to potholes and even speed humps.
First Line states that its range of wiper motors is proving increasingly popular, which is why the programme continues to grow. Life on the road reveals the long-term issues that affect the day-to-day running of a vehicle and the Renault Clio MkII and III from 2001-2010 (First Line part number FWM1004) is a particular case in point.
Replacing cabin filters when a vehicle is in for a service is usually part of the service schedule, but it is quite often overlooked, as many vehicle owners don’t know they exist or what they are for and therefore are not willing to pay for it to be replaced.
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