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Vredestein launches classic tyre website

The Techno-Classica exhibition for vintage, classic and prestige vehicles is currently taking place in Germany, and at the show Apollo Vredestein is launching its new ‘Vredestein Classic’ website. In addition to giving visitors an opportunity to get to know its classic.vredestein.com site, the tyre maker is displaying its range of Vredestein brand classic tyres at its show stand (Hall 3, Stand 437), including recent ‘Retro Rubber’ magazine test winner, the Vredestein Sprint Classic.

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RNF Digital and Bridgestone report app success

RNF Digital and Bridgestone are reporting that their Firestone Tyre Pressure Calculator and Bridgestone Challenge apps re delivering impressive results since being launched a couple of years ago (the Firestone app is aimed at farmers and agricultural contractors and the Bridgestone Challenge was developed for use by Bridgestone’s sales teams in assisting customers and helping to land new contracts).

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Firestone ‘pivotal’ for Bridgestone in 2014

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Bridgestone has revealed its plan to increase the prominence of its Firestone brand in the UK passenger car tyre market during summer 2014. The manufacturer says its marketing drive will link the Firestone badge explicitly to its lengthy history in motorsport, and Bridgestone is hoping that this renewed effort will put its mid-range brand in a position to offer a compelling proposition to motorists and dealers alongside Bridgestone’s premium offering. In addition, the company will launch the new Firestone Destination 4×4 tyre in June to coincide with the concerted effort to increase awareness and sales through a variety of campaigns.

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Bridgestone rebranding, closing ‘Expert’ retail outlets in US

Following a recent review of its 80 Expert Tire outlets in the US, Bridgestone Retail Operations closed 15 centres at the end of last year and is rebranding the remainder. Of the 65 outlets still in operation, 63 will become Firestone Complete Auto Care centres and two are being rebranded as Hibdon Tires Plus stores.

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Complete package attractive to fleets – Bridgestone

While a durable, high-performing tyre is of utmost importance to a fleet manager’s decision making process, Bridgestone believes that the ‘power of the product’ only goes so far. It says other key factors are increasingly being considered and are proving equally compelling when customers mull over the most suitable manufacturer to opt for. “In many […]

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KRT bringing new Taurus sizes to LAMMA

Kings Road Tyres, a leading distributor of Michelin, Kleber, Goodyear, Trelleborg, Firestone and Taurus agricultural tyres, has confirmed its presence at next month’s LAMMA 2014 farm machinery and equipment show. The company is exhibiting on Stand B119 during the two-day show at the East of England Showground (near Peterborough) on 22 and 23 January.

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Bridgestone ‘agri’ just for Europe

As reported yesterday, Bridgestone intends to introduce Bridgestone-branded agricultural tyres in Europe. The first products will be launched at next year’s ‘Reifen’ show in Germany and enter the market in the second half of 2014.

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Bridgestone to expand multi-brand agricultural strategy in Europe

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Bridgestone Europe will introduce the Bridgestone brand into the European agricultural tyre market, targeting the growing high-end segment. The brand, which will focus on meeting the special needs of the largest, most powerful agricultural vehicles and equipment according to Bridgestone, will be previewed at Agritechnica in Hanover this week (12-16 November 2013), while the company will launch its first product during May 2014’s Reifen show in Essen, Germany, making it available for sale in Europe during the second half of the year.

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Related news:

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  4. Bridgestone extends championship skiing support
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Bridgestone extends championship skiing support

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Bridgestone is supporting the Audi FIS Alpine Ski World Cup as it launches this weekend with the women’s and men’s Giant Slalom in Sölden, Austria. The tyre manufacturer is now a major event sponsor at 39 World Cup Alpine Ski events, including this weekend’s opening races. This is Bridgestone’s third consecutive season of close association with the pinnacle of alpine sport, and the company will continue as a major sponsor of skiing until at least 2016, having signed a three year extension to its current deal.

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Related news:

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Bridgestone campaign supports Dreamworks animation

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Bridgestone Americas Tire Operations has announced a promotional alliance with film production company DreamWorks Animation, supporting its latest 3D comedy, ‘Turbo’. The promotions will give Firestone customers an early opportunity to engage with the film, which features an ordinary garden snail who dreams of competing in the Indy 500. In Europe, where the movie has been screened in cinemas as of this month, Firestone has linked events with trade sell-in promotions and consumer sell-out incentives in several countries, including Spain, Denmark and eastern European markets.

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Extra capacity for Bridgestone US plant

Bridgestone Americas has increased daily production at its WarrenCounty truck tyre factory in Tennessee by 900 tyres. Thanks to a US$36.6 million expansion programme, the plant now produces 9,000 medium truck radials per day. Some 45 new jobs were created with the expansion.

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Cooper to supply Indy Lights Series

Cooper Tire has replaced Firestone as the official tyre supplier to the US-based Indy Lights Series from 2014, making Cooper the official tyre of the entire Mazda Road to Indy ladder. The agreement will initially run for five years, with an option to extend beyond the end of the 2018 season.

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First delivery of largest agri tyre

Measuring 2.32 metres in diameter – that’s 7 feet and 7 inches for those of you reading this in imperial – the new 850/75R42 Firestone DT23 is the world’s largest agricultural tyre. The first delivery of this giant was recently made to a farm in Denmark.

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Bridgestone contemplates second Turkish plant

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Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. (Brisa), the joint venture company run by Bridgestone Corporation and Turkey’s Sabancı Holding, is evaluating potential sites within the country for a second factory. Brisa intends to construct a passenger car radial factory to complement the company’s existing passenger car, bus and truck radial plant in İzmit, which entered volume production in 1990.

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Bridgestone responding to ‘evolving’ UK truck tyre market

A leading player in the UK commercial vehicle tyre market, Bridgestone is about to embark on what it says is “the most important product launch from Bridgestone for many years”, when it introduces a new, user-friendly naming protocol for its line of regional TBRs. Product and marketing manager Andy Mathias spoke to Tyrepress about the questions currently posed by the UK CV tyre market, the manufacturer’s new tyres, and why he believes its “true fleet tyre solution offer” will continue to provide “compelling business opportunities” in the truck market.

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