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BFNAT Exec Gets Marketer Honor

Phil Pacsi, vice president of consumer tyre marketing for Bridgestone/Firestone North American Tire, was named as one of Brandweek magazine’s “Marketers of the Year.” The award was unveiled in the magazine’s September issue.

“I really view this honor as recognition for the incredible work done this past year by our entire BFNAT marketing team and our agency partners,” said Pacsi. “It’s been a total team effort as we’ve looked for new and creative ways to leverage our new sports marketing partnerships and raise awareness for our Bridgestone brand, drive customers to our dealers and ultimately sell more tyres.”

Pasci was honored for his efforts in aligning the company and its brands with major sports events, such as the NFL and Super Bowl, the NHL, IndyCar racing, PGA golf, team sponsorships and more. (Tire Review/Akron)

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BFNAT Recalling Truck Tires

Bridgestone/Firestone North American Tire is recalling 184 Firestone brand FS400 medium truck tyres in size 315/80R22.5 Load Range L.

The recalled tyres were produced between June 15 and June 28, 2008, and are being recalled because the tyres were not branded with the maximum speed limit rating required by FMVSS 119 standards. BFNAT is to notify owners of the safety campaign, and will replace the tyres free of charge. (Tire Review/Akron)

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Firestone To Close Noblesville Air Springs Facility

On September 16 Firestone Industrial Products Company (FSIP) officially announced the upcoming closure of its air spring factory in Noblesville, Indiana. The final closure, expected to occur in the second half of 2009, will take place following a gradual phase-down of operations.

“The decision to close the Noblesville plant was especially difficult because we have been part of the Noblesville community for 72 years,” said Mike Cerio, president, FSIP. “But the reality is that the plant is no longer globally competitive.”

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South China Tyre & Rubber Bounces Back

The South China Tyre & Rubber Company (SCTR) claims to have been the first state-owned organisation in China to specialise in the production of high performance radial tyres and its hp product portfolio includes tyres with speed ratings from V up to Y.

Not that SCTR’s products are limited to high performance tyres, as the range includes light truck and heavy truck, including all-steel radials. The company operates two production facilities in the Panyu and Conghua districts and annual production is around eight million tyres, of which 1.3 million are all-steel radials, under the brand names of Wanli and Milever. Wanli tyres are exported to more than 110 countries worldwide and have achieved the necessary certifications and approvals, such as ECE and DOT. Wanli tyres are also supplied to domestic vehicle manufacturers, such as Shanghai Volkswagen, Faw Volkswagen, Hainan Mazda, Zhenghou Nissan and Guangzhou Isuzu, among many others. Domestic sales are handled via a network of 103 provincial agents.

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Firestone Adds to Ultra-Deep Drive Radial Lineup

In the USA, Bridgestone Bandag Tire Solutions (BBTS) is adding two sizes to its lineup of new Firestone FD690 PLUS deep drive axle radial tires: 225/70R19.5 and 245/70R19.5.

The FD690 PLUS features a continuous shoulder design specifically engineered to combat irregular wear, an aggressive block/lug design to cut through water and road films and linked center lugs to add stability against tread squirm and to fight heel and toe wear, according to the company. The tyres are available from a Firestone commercial tyre dealer or truckstop. (Tire Review/Akron)

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Two Bridgestone Plants Cut Production Days

Tennessee’s two Bridgestone Firestone plants have announced that they are responding to slackening sales by cutting 51 production days between them. The LaVergne plant’s 1,200 employees will miss 23 days, while the 790 working in the Warren County facility will halt production for 28 days between now and EOY.

A company statement released yesterday said that the measures were intended to align production levels with industry demand in the US passenger, light truck and bus segments. Dan McDonald, Bridgestone’s spokesman, said that the truck tyre sector had in particular been suffering in light of recent economic conditions.

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Firestone F560 Classic Radials

North Hants Tyres is now importing the original Firestone F560 range. The range includes 145 5×13,155×14,125×15,135×15,145×15,155×15, and 165×15. They are popular fitments for vehicles of the 70s and 80s including the Citroen 2CV, Citreon Ami, VW Beetle, and Morris Minor. Production was moved from France to a modern manufacturing plant in Mexico where there is the ability to produce high quality small production batches. NHT offers trade terms to tyre dealers and delivery is a next day service by UPS.

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Firestone Winterhawk 2 a Timely Arrival for Winter

Enhanced safety and driving comfort with the Firestone Winterhawk 2The new and improved high performance winter tyre gives you the reassurance of superior control of your vehicle. Comfort and economy create the perfect package.

With the winter months just around the corner, Bridgestone has introduced its newest Firestone cold weather tyre. The Winterhawk 2 is designed to offer excellent grip on snow surfaces plus enhanced performance characteristics on dry and wet roads – all this comes with, says Bridgestone, driving comfort and economy.

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Columbian Opens Carbon Black Plant in Brazil

An inauguration celebration has been held for Columbian Chemicals’ latest carbon black manufacturing facility. Work on the new plant, located in Camaçari Pole, a chemical complex in Brazil’s Bahia state, began in September 2005, and the company notes this operation at Camaçari Pole incorporates the latest environmental and energy conservation technologies. The US$75 million facility has a production capability of 75,000 tonnes, which can be expanded as the market develops; two tyre factories using the end product operate in the region, one belonging to Bridgestone/Firestone and the other to Continental.

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BFS, EPA Pushing Lead-Free Wheel Weights

Bridgestone/Firestone and the U.S. EPA are joining forces to recognize companies committed to reducing the use of lead wheel weights.

Later today, EPA Assistant Administrator Susan Parker Bodine will join IndyCar Series drivers and Bridgestone/Firestone representatives to honor those that have joined the National Lead-Free Wheel Weight Initiative, which targets a significant reduction of lead wheel weights by the end of 2011.

The ceremonies are being held in conjunction with the IndyCar series event at Belle Island near Detroit, set for this weekend. (Tire Review/Akron)

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BFNA Closes Warehouse

Bridgestone Firestone North America has closed its south-eastern distribution centre in Georgia in anticipation of the opening of a new warehouse in Jacksonville, Florida. The new facility is twice as big as its Georgia counterpart, which held up to 480,000 tyres and employed 100.

Local news sources have reported that three of the Georgia warehouse’s employees applied for jobs at the new facility, but were told that “they wouldn’t be a good fit” in Florida. Meanwhile a manager at the original plant reportedly moved his office to Florida without telling anybody.

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Bridgestone Celebrates 10 Years in Aiken County

The first tyre rolled off the production line at the Bridgestone Firestone North America Tire (BFNAT) factory in Aiken County, South Carolina on August 26, 1998. A decade on, the facility is producing 25,000 passenger and light truck tyres every day. The 10th anniversary of production was commemorated with a luncheon, at which business and local community leaders were the guests of senior company officials.

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KRT Looks to Continue Independent Success

With an inventory in excess of £7 million, Kings Road Tyres (KRT) claims to have secured a high level of penetration into the UK market for truck and bus tyres.

KRT has been marketing and distributing TBR tyres for the past four decades in which time it has become one of the largest independent distributors in the UK and Ireland.

The company’s extensive TBR stocks range from premium brands such as Bridgestone, Continental and Dunlop to Firestone and its own brand Kingstone, all the way through to the economy range of Kumho and its very latest additions – Infinity and Aeolus. KRT is very proud of its ability to offer a wide range of brands and fitments, covering short and long haul, construction, on/off road and city tyres, maintaining a choice of tyres to suit their customer’s needs, while making the best effort at combining quality with competitive pricing. The firm claims to be “committed to offering customers a product to suit both quality and price.”

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Bridgestone Recalls Tyres in US

Bridgestone Firestone North American Tire (BFNT) has announced the start of a recall campaign in the US involving approximately 2,100 SUV and 4,200 motorcycle tyres. These tyres, says the company, do not have any structural or performance safety issues, and the recall is related to incorrect or absent sidewall markings.

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Safety Scholar Video Contest Winners Named

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Bridgestone/Firestone North American Tire has announced the winners of its second Safety Scholars video contest.

Three grand-prize winners, plus one Critics’ Choice winner, were selected from 10 finalists through an online voting process that was open to the general public. BFNAT said that more than 10,000 online votes were collected.

BFNAT said that all four winning videos will be used as public service commercials, and the winners receive a $5,000 college scholarship and a trip to the 2009 Chicago Auto Show.

The winners were:

• Danny Belkin of Rockville, Md., who warned about the dangers of behind-the-wheel cell phone use.

• Ryan Massey, 18, from Laguna Niguel, Calif., used a first-person accident account as the basis for his seat-belt use video.

• Sarah Wilson of Tampa featured a group of teenagers recounting a collision they were involved in as a result of text messaging while driving.

• Critics’ Choice award was given to Angela Roscioli, 17, of Bethlehem, Pa., who contemplated the impact a collision near her home would affect the family of a young woman who was killed. (Tire Review/Akron)

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