Firestone Launches New UK AG Website
Firestone has responded to the communications and complexity challenges of the agricultural tyre market by setting up a new website embedded in the Farmers’ Weekly magazine website. In its first full month the link was seen over 180,000 times, according to the company. Barry Coleman, Firestone’s UK agricultural product manager stated: “I’m delighted with the interest the new website has generated. It’s very interesting to see what farmers are actually looking for. The most visited area of the site is Tips and Downloads, where farmers can find advice about things like hydro inflation, tyre pressures and wheel alignment.” The site can be viewed at the following address: http://fwi.firstlightera.com/EN/Microsites/1/Firestone/