Bridgestone Corporation has unveiled its motorsport agenda for 2024, a programme that involves supporting a wide array of motorsport events, spanning from professional races to grassroots competitions. The continued cornerstone of this support is the supply of Bridgestone Potenza and Firestone Firehawk tyres for car races, as well as Bridgestone Battlax tyres for motorcycle races.
The Firestone Firehawk guayule race tyre made its on-track debut in the United States in 2022. The tyre’s latest outing took place at the Big Machine Music City Grand Prix on the streets of Nashville in August, in another milestone in the efforts of Firestone and the NTT Indycar Series to promote sustainability. This new, eco-friendly tyre first debuted in May during the Ruoff Mortgage Pit Stop Challenge on Race Week of the 106th Indianapolis 500 presented by Gainbridge. It is partially composed of a new sustainable natural rubber derived from the guayule shrub, which requires less reharvesting than traditional sources of rubber.
Bridgestone representatives at the launch of the new Firestone Destination HP SUV tyre in Valencia were particularly keen to stress the importance of the event beyond the product itself. While the product, representing an important segment for the company’s second line brand, provided plenty of the technological improvements usually expected of a new flagship tyre in metrics such as dry and wet braking, rolling resistance and noise, this was also a “rejuvenation” of a name that has kept a relatively lower profile outside USA in recent years.
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