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Bridgestone lays off workers at US agri tyre plant

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According to government information and local media reports from the USA, a significant fraction of the 1,300-strong workforce at the Bridgestone tyre plant in Des Moines, Iowa clocked off for the final time last Friday. Exactly how many is unclear: State department Iowa Workforce Development reports that 89 workers were scheduled to be laid off on 5 July; while broadcaster KCCI Des Moines says that all 216 of Bridgestone’s planned layoffs at the site took place that day.

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Related news:

  1. Test track to boost Bridgestone Americas’ tyre development
  2. ISCC Plus certification for Firestone Polymer facility
  3. Bridgestone an FCA Supplier of the Year
  4. Bridgestone boosts fleet portfolio with Azuga acquisition
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Firestone debuts winter truck tyre line-up

A first from Firestone – the brand has launched a winter truck tyre range and will begin rolling out products this month. Comprising the Firestone Roadhawk Winter Drive and Firestone Roadhawk Winter Steer, the line-up targets small to large European fleets seeking year-round reliability and reduced ownership costs.

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Related news:

  1. Firestone launches regional truck tyre range
  2. The Financial Experts’ Favourite – Michelin
  3. Bridgestone Americas Continues Positive Trends
  4. Bridgestone Americas Closing Tyre Plant in Chile
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Bridgestone supplying sustainably sourced Firestone tyres to Indy 500

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Bridgestone Americas is showcasing its commitment to sustainability at the 108th running of the Indianapolis 500 by using more sustainable materials and technologies in motorsports. The Firestone Firehawk Indy 500 race tyres for the 2024 event feature two ISCC Plus-certified monomers derived from the waste residue of palm oil processing. This innovation comes as the Firestone brand marks 25 consecutive years as the exclusive tyre supplier for the NTT IndyCar Series and the Indianapolis 500.

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Related news:

  1. Bridgestone takes guayule tyres racing
  2. Bridgestone opens new US race tyre production site
  3. ISCC Plus certification for Firestone Polymer facility
  4. Carmakers trialling Bridgestone’s 75% recycled & renewable tyre
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Firestone Liberia earns ISCC PLUS

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On 12 March 2024, Bridgestone Americas (Bridgestone) announced that its Firestone Liberia natural rubber growing and processing facility has attained International Sustainability and Carbon Certification (ISCC) PLUS recognition. Firestone Liberia earned ISCC PLUS certification for its efforts in “reducing environmental impacts, utilizing resources efficiently and enhancing its capacity to adapt to, mitigate and build resilience to climate change”, according to the company.

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Related news:

  1. Bridgestone takes guayule tyres racing
  2. ISCC Plus certification for Firestone Polymer facility
  3. Apollo Tyres inaugurate all-women rubber sheet making unit in Kerala
  4. Grant to aid Bridgestone’s guayule research
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Bridgestone offers complete package to meet commercial fleets’ economic, sustainability goals

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Bridgestone

With commercial fleet customers facing unenviable cost pressures, Bridgestone has sought to demonstrate why its lowest total cost of ownership philosophy makes financial sense for fleets. The tyre supplier offers a complete package of fleet commercial support to promote maximum efficiency, convenience and sustainability, beginning with its premium truck tyres.

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Related news:

  1. Bridgestone discusses ‘multi-faceted fleet customer approach’
  2. Bridgestone Opens Largest Oceania Truck Tyre Store
  3. Michelin Shown the Door at Speedco
  4. BFNT Extends Warranty For Bridgestone, Bandag Products
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Bridgestone announces 2024 motorsport plan

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Bridgestone Corporation has unveiled its motorsport agenda for 2024, a programme that involves supporting a wide array of motorsport events, spanning from professional races to grassroots competitions. The continued cornerstone of this support is the supply of Bridgestone Potenza and Firestone Firehawk tyres for car races, as well as Bridgestone Battlax tyres for motorcycle races.

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Related news:

  1. Firestone brand to exit Indycar
  2. Bridgestone Americas’ motorsport head retires
  3. Firestone IndyCar supply deal extended
  4. Firestone Destination HP SUV tyre launches
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Mid-Devon garage records most profitable period with new ownership, First Stop membership

Cully Tyres & Autocare co-owners Scott Morgan (left) and Gary ThomsonFirst Stop

Mid-Devon garage Cully Tyres & Autocare is enjoying its most profitable period of trading since new owners took over in May 2022. The biggest independent tyre dealer in Cullompton recently invested £100,000 on a wide-ranging refurbishment, new equipment and opting to become a member of the First Stop network. Cully Tyres & Autocare, formerly known as Marsh Tyres, has recruited new staff and now offers additional automotive services, such as repairs and solutions for electric vehicles and hybrids. As a result of its First Stop membership, the branch has also broadened its range of premium tyre brands in stock, naturally featuring the ranges from First Stop parent company, Bridgestone and its Firestone brand.

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Related news:

  1. Hickleys in Taunton joins First Stop tyre retail network
  2. First Stop joins NTDA
  3. Wolverhampton garage joins First Stop
  4. First Stop, ETB networks commence Customer Centricity Week
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Firestone launches ‘EV-ready’ Roadhawk 2 Enliten

Bridgestone

Firestone has launched the new Roadhawk 2 Enliten summer touring tyre. The Bridgestone brand says the new model offers “best-in-class wet grip” as well as longer mileage and a greater than 10 per cent reduction in rolling resistance, optimising fuel or energy consumption, based on internal testing on size 225/55 R17 101W. The integration of Bridgestone’s Enliten technology, which reduces material consumption and tyre weight, as well as using the new NanoPro-Tech high-silica compound for greater wear resistance, ensures the Roadhawk 2 Enliten is an “EV-ready tyre”: a tyre suitable for fitment on vehicles using and electric or conventional combustion engine powertrain. The new tyre will be available from January 2024 in 17-21” sizes to cover 90 per cent of the market. After the addition of 16” sizes in 2025, the range will comprise 112 size variations. The Firestone Roadhawk 2 Enliten is the successor to the Roadhawk summer touring tyre.

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Related news:

  1. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
  2. Firestone launches Roadhawk touring tyre in Barcelona
  3. 2nd generation Firestone Multiseason all-season car tyre launched
  4. Spring launch for ‘high mileage’ Continental UltraContact summer car tyre
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Firestone launches regional truck tyre range

Enliten is now present in Firestone-branded products, with the Bridgestone technology featuring in the latest Firestone on-road regional truck tyre range. The line-up consists of the FS424 steer axle tyre, FD624 for the drive axle and FT524 trailer fitment, tyres that Firestone describes as “combining value for money with reliable performance.”

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Related news:

  1. Bridgestone introducing Enliten LT & TBR tyres
  2. The Financial Experts’ Favourite – Michelin
  3. Conti, BFNAT Announce Price Increases
  4. Bridgestone Americas Closing Tyre Plant in Chile
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Firestone returns with Road to the Main Stage

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Firestone is once again giving up-and-coming artists the chance to compete in the Road to the Main Stage competition. In addition to playing on the Firestone stage at Rock en Seine, which takes place in Paris in August, the winning act amongst this year’s unsigned talent will win a recording session with Deezer.

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Related news:

  1. Back in 2021: Firestone sponsoring All Points East
  2. Michelin reaffirms opposition to 3mm replacement
  3. Firestone putting musicians on a Road to the Main Stage
  4. 8 finalists shortlisted for Firestone’s Road to the Main Stage
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Firestone launches Firehawk Sport, an ‘affordable high performance summer tyre’

Firestone

Bridgestone’s mid-range Firestone brand has launched a new “affordable high performance summer tyre”, the Firehawk Sport. The manufacturer says the tyre builds on the US-origin brand’s “strong legacy,” emphasising improved steering response, wet grip and dry braking characteristics versus the predecessor Firehawk SZ90mu. Bridgestone is marketing the tyre as a product to help drivers “feel empowered and in control at all times;” it targets its Firestone brand primarily at younger UK and European drivers, who are brand-conscious but also demanding greater affordability. It wants to leverage the long-term brand value of Firestone, which has a century-long heritage in motorsport and innovation, to achieve this.

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Related news:

  1. Bridgestone supplies bespoke Potenza tyres to Maserati MC20
  2. Bridgestone simplifies car tyre range while boosting sustainability
  3. Goodyear launches new Eagle Exhilarate
  4. Pirelli launches Cinturato P7 performance tyre with ‘intelligent compound’
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Firestone race tyre with guayule natural rubber debuts in 2022

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Firestone

The Firestone Firehawk guayule race tyre made its on-track debut in the United States in 2022. The tyre’s latest outing took place at the Big Machine Music City Grand Prix on the streets of Nashville in August, in another milestone in the efforts of Firestone and the NTT Indycar Series to promote sustainability. This new, eco-friendly tyre first debuted in May during the Ruoff Mortgage Pit Stop Challenge on Race Week of the 106th Indianapolis 500 presented by Gainbridge. It is partially composed of a new sustainable natural rubber derived from the guayule shrub, which requires less reharvesting than traditional sources of rubber.

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Related news:

  1. Bridgestone takes guayule tyres racing
  2. Bridgestone, NRgene collaborate to sequence and assemble guayule genomes
  3. Test track to boost Bridgestone Americas’ tyre development
  4. ISCC Plus certification for Firestone Polymer facility
/by

ISCC Plus certification for Firestone Polymer facility

The Firestone Polymer Engineering Pilot Center (PEPC) in Akron, Ohio has become the first Bridgestone facility in North America to gain International Sustainability and Carbon Certification (ISCC) Plus recognition for sustainable raw material transparency and traceability. PEPC is part of the Bridgestone Americas Technology Center, which serves as a hub for Bridgestone’s entire innovation, research and product development within the Americas region.

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Related news:

  1. Test track to boost Bridgestone Americas’ tyre development
  2. Bridgestone Americas expands leadership roles
  3. Bridgestone opens new US race tyre production site
  4. Bridgestone takes guayule tyres racing
/by

Bridgestone takes guayule tyres racing

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Today is a big day for the Bridgestone team tasked with developing tyres containing natural rubber derived from the guayule desert shrub. An all-new Firestone race tyre with a sidewall made with this rubber makes its competition debut at this weekend’s IndyCar Series racing in Nashville, USA.

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Related news:

  1. Racetrack debut for guayule rubber tyre
  2. Bridgestone, NRgene collaborate to sequence and assemble guayule genomes
  3. Grant to aid Bridgestone’s guayule research
  4. Bridgestone opens new US race tyre production site
/by

Bridgestone opens new US race tyre production site

An opening ceremony took place yesterday for Bridgestone’s new racing tyre manufacturing facility in the USA. The inauguration of the Advanced Tire Production Center (ATPC) in Akron, Ohio provides Bridgestone Americas with the means of enhancing the efficiency and sustainability of its race tyre production. Housing a team of 60, the US$21 million plant will manufacture all Firestone Firehawk race tyres for the NTT IndyCar Series.

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Related news:

  1. Test track to boost Bridgestone Americas’ tyre development
  2. Bridgestone Americas expands leadership roles
  3. Autonomous driving: Bridgestone invests in Kodiak Robotics
  4. Bridgestone boosts fleet portfolio with Azuga acquisition
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