Bad Boy Adds Conti to Online Product Range
Bad Boy Tires.com, the online tyre retailer in the USA, has made Continental’s products available at its online store, enhancing its brand strategy for online tyre sales.
Jim Seidel, the former Director of Sales for Continental Tire North America, is head of Bad Boy Tires.com, and expects e-tailing to be a growth area for the tyre market: “We are growing our online tire sales business very rapidly and our customers are increasingly requesting tires that they had on their new vehicles as original equipment. As the former director of sales at Continental I know first-hand the strength that the brand enjoys at the O.E. level.”