From today, Egemen Atış assumes the role of Head of Strategy, Analysis, and Marketing (SAM) for Continental’s Europe, Middle East, and Africa (EMEA) tyre replacement business. His new responsibilities encompass Product Management, Marketing Communications, Public Relations, eBusiness, Business Analytics, Pricing, and Strategy & Business Development.
During the official launch of its fifth-generation Conti Eco truck tyre range, the team at Continental frequently touched on the subject of sustainability, addressing this as both as a desirable target for fleets and as a factor driving massive legislative change in Europe. Cost pressures were also high on the agenda. To accommodate the demands posed by both factors, Continental states its aim of finding the right balance, meeting cost targets in the most sustainable way.
The “most sustainable” Continental tyre to date will arrive next month. With up to 65 per cent renewable, recycled and mass balance certified materials, the Continental UltraContact NXT “combines a high share of sustainable materials with maximum safety and performance.”
Selected sizes within the Continental PremiumContact 6, EcoContact 6 and AllSeasonContact tyre ranges will now contain recycled polyester yarn obtained from plastic PET bottles. The recycled yarn completely replaces conventional polyester within the tyre casing, with around 40 PET bottles needed for a typical set of passenger car tyres.
A reshuffle of upper management within Continental’s Tire division took effect yesterday. The new line-up sees Christian Kötz leading the division’s Commercial Vehicle Tires business unit and his previous role of head of the Passenger and Light Truck Replacement Tires EMEA taken over by Philipp von Hirschheydt. The latter’s previous position, head of Passenger and Light Truck Replacement Tires APAC, is now the responsibility of Ferdinand Hoyos.
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