Bridgestone’s retail network in the EMEA region has recorded a 55 per cent increase in female footfall, year on year. Within the UK market , the company’s ETB Autocentres network says it has doubled its customer base of female motorists. President retail EMEA and business leader global Franchise Daniel Giroud said the figures mirrored a gender-shifting pattern across its network of over 3,400 stores, where the number of female staff – including technicians and managers – has increased in recent years. The company expects this evolution to continue growing significantly in future. The company revealed the increase on Friday 8 March, coinciding with International Women’s Day.