The EIMA agricultural machinery begins in Bologna today, and show organiser FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, has taken the opportunity to provide an overview of the global agricultural machinery market. The association notes an “unfavourable trend in the agricultural and industrial sectors” in the first six months of 2024 but nonetheless emphasises the importance of maintaining investment in technologies that increase crop yield and aid agricultural sustainability. FederUnacoma’s position reflects the comments we’ve heard from several premium agricultural tyre makers in recent times.