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Federal to roll out e-mark certified portfolio, new winter tyres at Reifen 2016

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Federal Tyres will exhibit its latest e-marked UHP and studless winter tyres at Reifen 2016. Federal’s range will include the Evoluzion ST-1, 595 RS-Pro, and Evoluzion F60 summer high and ultra-high performance tyres; the Himalaya Kattura for mild winter road conditions; the Ecovan ER02, which demonstrates durability for the commercial market; and the Glacier GC01 for winter conditions. The Taiwanese manufacturer will exhibit from stand 3C27 in Hall 3, between 24 and 27 May.

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Grouptyre brand portfolio offers affordability in varied applications

Grouptyre says that UK retailers continue to demand a diverse range of tyres from different manufacturers to meet the varying needs of their customers. Its exclusive brands, which include Landsail, Evergreen, Federal and Goodride, are designed to offer affordably priced products that cover a range of driver demands.

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Groundbreaking held for Federal Tyres’ newest factory

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At a ceremony attended by local government officials, senior management and international customers, last month Federal Tyres formally broke ground on its third tyre plant in Taiwan. The new facility is being erected on a 14,000 square metre site in the Taoyuan Industrial Park, and the NT$8.1 billion (£166.7 million) investment will be completed in two phases between 2014 and 2020; once the plant is fully operational, it will create 836 jobs and produce an estimated maximum of six million tyres a year.

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Federal celebrates diamond anniversary in Moscow

At Saturday’s Federal Tyres 60th anniversary celebration in Moscow, more than 100 of the tyre maker’s Russian market partners met guest of honour Bryan Robson. The former Manchester United player addressed the partners along with representatives from Russia’s automotive and football media.

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Bryan Robson to attend Federal Tyres’ Moscow event

Federal Tyres has confirmed that Manchester United and England veteran Bryan Robson will be their guest of honour at the Taiwanese tyre company’s 60th Anniversary celebration in Moscow on 30 August, during the Moscow International Automobile Salon [MIAS].

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Man Utd association leading to Russian gains, claims Federal Tyres

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Feddi Manchester United Taiwan Federal

Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester United’s value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.

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Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show

Federal_United_homepage

Federal Tyres is hoping the allure of the world’s most famous football club will contribute to its success at one of Russia’s biggest motor shows, the Moscow International Automobile Salon (MIAS). A mystery “Manchester United legend” will join Federal on its interactive exhibition space at the show, continuing its United-themed marketing campaign in the region. The brand is also to run a competition through its online channels to win a Manchester United shirt signed by the first team in the run up to the event. The manufacturer has been the Official Tyre Partner of Manchester United in Russia and its domestic market, Taiwan, since August 2013, engaging in activities such as the Manchester United Soccer School programme and harnessing the club’s brand equity to target the Russian market, in which it hopes to build a significant presence by 2019.

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Federal celebrates 60th anniversary at Reifen

Feddi Reifen stage

Taiwanese manufacturer Federal marked its 60th anniversary with a gala party held in the Philharmonie Essen RWE Pavillon. Featuring its product range and long-serving and popular mascot Feddi at its Reifen 2014 stand, Federal’s diamond jubilee was described by chairman Jamie Ma as “just the beginning” in a speech given to business partners at the evening event.

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Federal sponsors Man U ‘soccer school’ programme

Feddi Manchester United Taiwan Federal

Since 1999, Manchester United has been helping young football talent develop through its Manchester United Soccer Schools, and today the Manchester United Soccer School, or MUSS, operates in a number of countries around the world. It has now been extended into Taiwan, and club sponsor Federal Tyres is sponsoring 32 children to take part in the first ever MUSS three-day programme, which will be held at the Taipei Municipal Stadium.

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Federal Tyres announces management changes

Following its latest annual shareholder conference and the 21st board meeting, which was held on 12 June, Federal Corporation appointed Shao-Jin Ma the new chairman of the Federal Group and Jamie (Shu Jam) Ma as chairman and general manager of Federal Corporation.

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Federal Tyres joins ITMA

Taiwanese tyre manufacturer Federal Tyres has joined the Imported Tyre Manufacturers Association (ITMA), and in doing so receives access to regular updates on technical and legislative matters affecting the sale of tyres within the EU, helping it to ensure its products remain fully compliant for sale.

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Federal builds Russian connections with Man U visit

Federal Tyres is using its link with Manchester United FC to foster its current focus on the Russian market. The Taiwanese tyre maker invited a select group of Russian tyre dealers and journalists to the UK this week as part of its ‘Awaken the Champion Inside’ campaign in Russia. The guests watched Manchester United take down Hull City by three goals to one and Federal used the three-day event to develop stronger connections with its Russian distributors, dealers and customers.

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Federal to celebrate 60th anniversary at Reifen 2014

Federal Reifen 2014 Booth Design

Federal Tyres has announced its intention to showcase and celebrate its 60th anniversary at Reifen 2014. The Taiwanese manufacturer will display a full range of PCR product lines, which includes UHP, SUV, and winter tyres, as well as its extensive motorsport selection.

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Federal aiming for 10% of Russian tyre market by 2019

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Taiwanese tyre maker Federal Tyres states it has “set its sights on ten per cent market share in Russia” and aims to double the number of wholesalers it works with there (currently nine in eight cities, including Moscow, St Petersburg and Ekaterinberg) every year for the next five years to help achieve this objective by 2019. The company has been present in the Russian market since 2004 and its products are available at over 10,000 retailers across the country. It has now launched a brand new website, www.federaltyresrussia.com, VKontakte page, vk.com/federaltyresrussia, and 2014 campaign slogan that capitalises on Federal’s sponsorship of Manchester United: “Awaken the Champion inside” (Пробуди в себе Чемпиона).

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“The Tire Cologne” – details of show to rival “Reifen” announced

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Between 29 May and 1 June 2018, a new exhibition aimed at the international tyre industry will take place in Germany. “The Tire Cologne”, as the show will be called, will be supported by current Reifen show main sponsor the BRV (the German Federal Association of the Tyre Trade and the Vulcanisers’ Skilled Trade), and the plan is to hold the event every two years. Regular Reifen exhibition visitors may already note that the dates for The Tire Cologne coincide with this year’s show week in Essen and, presumably, those planned for future events – a sign that the BRV and Koelnmesse consider the future Cologne trade exhibition the heir apparent to the European tyre show throne.

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