Feddi Ready to “Woo Masses” with 2008 Promo Gift Range
Federal Tyres of Taiwan are proving that mascot Feddi is “much more than an advertising tool or corporate logo” with a range of promotional goods bearing the corporate icon’s grinning visage.
Feddi has come a long way since his “first kick in the womb” in 1893, reportedly helping Federal to interact “physically and psychologically with the public” – so much so that Feddi is now ready “to strike more playful postures to his fans.” Among the promotional items “to accommodate your style and discriminating taste”, Federal list a Feddi Sport Bottle, Ball Pen and Memo Sheet, though surely the highlight of the range is the “cute and cuddly collectible” Feddi Doll, complete with baseball bat.