BRV Meeting In Weimar – “The Future Used To Be Better”
The BRV invited its members to attend its annual meeting in Weimar, historically one of the most famous cities in Eastern Germany. BRV President Ludwig did not have only good things to talk about, as he believes that margins will fall even further and the tyre trade cannot afford more pressure on margins. He mentioned Michelin and Goodyear as brands sold to car dealers at prices which are unrealistic and, due to the fact that tyre dealers have not been successful in the fast-fit field, President Ludwig urged tyre manufacturers to give tyre dealers better buying prices than car dealers. The association also expressed concern that tyre manufacturers might establish direct selling contacts with big fleets.