Falken recalls certain Wildpeak tyres in the USA
In North America, Sumitomo Rubber USA, LLC (Sumitomo) is recalling certain 265/70 R17 115T Falken Wildpeak AT3W and Wildpeak HT02 (in LT235/85R16 120/116S) due to a “manufacturing error”.
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Falken partners handball European championship
FalkenFalken Tyres will partner the Men’s European Men’s Handball Championship (EHF EURO 2024) for the second successive year. The 65-match competition takes place on 10-28 January in six venues across Germany – the first time the country has hosted the competition. Handball enjoys great popularity in continental Europe, where Falken will capitalise on the prominence brought by naming rights as an official partner of the top-level competition. The tyre manufacturer is also running a competition online to win two pairs of VIP hospitality tickets to the 22 January round at Cologne’s Lanxess Arena.
Falken Tire Europe ‘adjusting prices’ in 2024
FalkenFalken Tire Europe has announced its intention to adjust Falken and Sumitomo brand tyre prices effective at the beginning of 2024. The “adjustments” will affect Falken summer and all-season tyres for cars, SUVs, vans, light trucks, and trucks and trailers, while Sumitomo-brand summer car and van tyres will also be adjusted. Winter tyre prices will not be adjusted. The manufacturer has not yet released detailed information of the proportion or direction of the adjustments. Additionally, Falken’s UK representatives and exclusive distributor, the Sumitomo-owned Micheldever Tyre Services, told Tyres & Accessories that it was yet to confirm any new pricing details affecting the UK market.
Falken expands cold weather, all-season tyre size ranges
FalkenFalken has expanded its range of tyres suitable for use in cold weather conditions. The brand has added the Euroall Season AS220 Pro all-season tyre to its range and increased the available sizes of its Eurowinter HS02 and HS02 Pro winter tyres, available now in 45 and 74 sizes respectively.
Falken hosts ‘employee empowerment’ workshops supporting campaign to end gender-based violence
Falken Tyre EuropeFalken Tyre Europe is participating in the United Nations’ ‘Orange the World’ campaign calling for an end to gender-based violence. The company is publicising the 16-day period marking the campaign in Germany, which began on 25 November, the UN’s official ‘Orange Day’, via its Falken social media channels and in internal communications.
Falken Ziex ZE001 A/S OE on Subaru Levorg Layback
Sumitomo Rubber Industries, Ltd. has begun supplying Falken Ziex ZE001 A/S all-season tyres to Subaru as factory standard tyres on the Levorg Layback, which was unveiled in September 2023. The latest Levorg Layback has been developed for the Japanese market by Subaru to stand out within the brands’ SUV lineup.
Falken expands 4×4 line-up with new R/T01 rugged terrain flagship tyre
Falken Tyre EuropeFalken Tyre Europe has launched the Wildpeak R/T01 rugged terrain tyre, a new flagship expanding its 4×4 tyre portfolio for demanding off-road applications. The new tyre means the Sumitomo Rubber Industries global flagship tyre brand now has a tyre for every off-road application. The company states that the R/T01 was “engineered with adventure in mind”; the tyre’s tread design and structure promote high traction performance in the most difficult conditions. Falken will distribute the Wildpeak R/T01 from the first quarter of 2024 with an initial range of nine sizes, ranging from 16 to 20 inches, with a speed rating of Q. The Wildpeak R/T01’s designation as a professional off-road tyre (POR) means it has no further EU tyre labelling information.
Azenis RS820 – first Falken UUHP tyre for Europe
Falken Tyre Europe has unveiled a new ultra-ultra-high-performance (UUHP) tyre, the Falken Azenis RS820. It says this new pattern is designed to offer responsive handling, balanced wet and dry grip and impressive feel on both road and track.
Battery-free TPMS – SRI reports on research partnership
Sumitomo Rubber Industries, Ltd. (SRI) is collaborating on a project to eliminate batteries in TPMS and similar devices by replacing these with electricity generated through tyre rotation. Reporting on the progress of its work with Professor Hiroshi Tani of Kansai University in Japan, the Falken brand manufacturer says the partners have successfully generated stable electricity over a wide range of speeds by employing two types of generating devices.
Falken expands seasonal tyre ranges
The Falken Eurowinter HS02 and HS02 Pro ranges have grown since their arrival last winter and are now respectively available in 45 and 74 dimensions. For this winter, they’re joined by a new all-season tyre, the Falken Euroall Season AS220 Pro. Designed to perform all year round and available in Europe since mid-September, Euroall Season AS220 Pro is aimed specifically at performance-oriented vehicles.
Falken expands 4×4 line-up with new R/T01 rugged terrain flagship tyre
Falken Tyre EuropeFalken Tyre Europe has launched the Wildpeak R/T01 rugged terrain tyre, a new flagship expanding its 4×4 tyre portfolio for demanding off-road applications. The new tyre means the Sumitomo Rubber Industries global flagship tyre brand now has a tyre for every off-road application. The company states that the R/T01 was “engineered with adventure in mind”; the tyre’s tread design and structure promote high traction performance in the most difficult conditions. Falken will distribute the Wildpeak R/T01 from the first quarter of 2024 with an initial range of nine sizes, ranging from 16 to 20 inches, with a speed rating of Q. The Wildpeak R/T01’s designation as a professional off-road tyre (POR) means it has no further EU tyre labelling information.
Falken Tyre continues with European football sponsorship
FalkenFalken Tyre Europe will continue its fruitful partnerships with two top clubs; Borussia Mönchengladbach from Germany and Atlético Madrid from Spain for the upcoming season. Sports marketing agency Sportfive initiated the original collaborations with the clubs and has acted as an intermediary for these latest extensions.
Motorsport RFID tyre tags: Sumitomo Rubber Industries partners with Avery Dennison
Sumitomo Rubber Industries Motorsport Department has selected Avery Dennison’s AD Maxdura tyre tag for use by endurance racing teams on Falken tyres. Teams will benefit from new data to help them prepare and improve race performance. With a unique RFID transponder implanted in each tyre, information can be read automatically and used to identify precisely which tyres are in use from the pit to the track. To further boost control, as well as stock and performance management, the Avery Dennison Maxdura Tire Tag enables teams to optimize real-time inventory and logistics. In addition, providing a unique ID for each tyre is intended to “improve reuse and recycling processes after the race to make events more environmentally sustainable.”
Falken going virtual racing in 24H Series Esports
Alongside its real-world motorsport efforts in the 2023 NLS championship, the Falken racing programme is about to step up a gear following its acceptance into the 2023/24 24H Series Esports championship. Falken sim racers finished fourth overall when participating in a ‘pre-qualifying’ session for the championshi, clearing the official Falken’s Esports team to field a GT3 car in the six-round online racing series, which gets underway with the virtual Spa Francorchamps on 1 October.
MTS ‘supercharging’ EV tyre offer with new products, partnerships
FalkenWith manufacturers taking various strategies to achieve electric vehicle tyre growth, there is an opportunity for distributors to support tyre retailers in building consumer understanding of this still-new segment of the tyre market. It is arguably more important than ever that the leaps forward in EV tyre product development be supported by a well-informed distribution chain. Having assisted with EV tyre workshops and training sessions over the past two years, Graham Mitchell, Micheldever Tyre Services (MTS) wholesale director, updates Tyres & Accessories on its latest support for EV tyres, as well as its latest product range and view of the developing market.
