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Falken, Michelin, Pirelli and Nitto Rated Top UHP Performers in US

The US publication Consumer Reports has rated the Michelin Pilot Sport PS2 and Pirelli P-Zero best overall in tests of 21 different ultra-high performance summer tyres for the November issue, with both models achieving “Excellent” scores. Consumer Reports also tested a group of 15 different all-season, UHP tyres for the same issue. In that group, the magazine rated the Falken Ziex ZE-912 and Nitto Neo Gen ZR best overall-again with “Excellent” scores.

The Michelin Pilot Sport PS2 achieved an overall score of 85 points in Consumer Reports testing, coming in slightly ahead of the Pirelli P-Zero. Both tyres were reported as providing superior dry and wet grip and handling. The Michelin displayed a slight edge for hydroplaning resistance while the Pirelli had an edge in dry and wet handling.

2nd October 2007/by Tyrepress Editors

Falken Gets Top Spot in Enthusiast Magazine Survey

(Akron/Tire Review) Falken Tire Corp. was selected as “favourite tyres” in the 2007 People’s Choice Awards conducted by C16, a digital automotive enthusiast magazine. C16 polls its readers each year, asking for their favourite brands in categories such as “Car Care” and “Car Handling.” Last year was the inaugural year of the People’s Choice Awards.

“It is victories like this one that prove that Falken Tire has consistently gained the most brand equity in the last few years,” said Nick Fousekis, Falken’s brand manager.

11th June 2007/by Tyrepress Editors

Falken Launches ‘AutoLuxury’ Web Site

(Akron/Tire Review) To support its efforts in the VIP style performance market segment, Falken Tire Corp. will be launching a new Web site and online forum “dedicated to all things VIP,” the company announced. Now in its final development stages, www.autoluxurystyle.com will help consumers “learn how AutoLuxury takes the flagship sedan concept of VIP and expands it to more attainable and popular Japanese and domestic models,” Falken officials said.

Part of the site will focus on technical wheel and tyre information, including model specific offsets and wheel/tyre sizes.

8th May 2007/by Tyrepress Editors

Falken Introduces New Wheels

(Akron/Tire Review) Falken Tire Corp. has announced the availability of its Solaris and Executive wheels.

The Solaris wheel “combines a traditional mesh face with an eight-spoke overlay creating a distinctive look,” said the company. Made or SUV and large passenger vehicle applications, the Solaris comes in 20 to 24-inch sizes and in two finishes, chrome or black machined.

The Executive wheel features a “full-face design and aggressive lip,” Falken said. It is available in a chrome, black-face/chrome-lip and black-face/machined-lip finishes, with sizes ranging from an 18 to 22-inch for the domestic and import market.

27th April 2007/by Tyrepress Editors

A New Breed of Customers Pushing the Limits

(Akron/Tire Review) Trying to stay up with automotive trends is a lot like keeping up with fashion. What’s hot today is soon in the rear-view mirror, left in the dust by the next cool thing.

From the hot rods to muscle cars and from tuners and the big SUV luxury crowd, one trend always gives way to the next big thing. And, while tuners and luxo-SUVs aren’t yet fading into the woodwork, a new breed of modifier is here, presenting new challenges to tyre dealers.

Called “VIP style,” this latest form of modification is not about speed or handling. It’s all about aesthetics. Think style and class, not flash.

23rd April 2007/by Tyrepress Editors

New Sumitomo Tyre Plant in Thailand to Produce Falken Tyres

(Akron/Tire Review) More than 40 attendees – including tyre dealers and journalists – were invited by Falken Tire Corp. to tour its parent company’s new Sumitomo Rubber (Thailand) Co. (SRT) tyre plant in Rayong, Thailand, southeast of Bangkok.

Established in May 2005 at the Amata City Industrial Estate, the factory officially began production in December 2006.

The plant features the “Sun Production System” (also known as the Taiyo Production System), billed by Sumitomo officials as a breakthrough in automated tyre manufacturing. Three components of the Sun System – jointless process, computer control and process coupling system – result in a rounder, more uniform tyre, according to Yutaka Kuroda, president of SRT.

18th April 2007/by Tyrepress Editors

Brityrex the Show the UK Tyre Industry Needs – Micheldever

Prominent wholesaler Micheldever Tyre Services has revealed plans for a major sales offensive during May’s Brityrex International’07 exhibition. The company intends to place a strong emphasis upon its private brand car tyres, which include ranges from Kumho, Falken, Sportiva, Enduro and Fullrun. BF Goodrich and General will also feature on Micheldever’s display as the leading replacement brands for the 4×4 market.

Underlining the importance of the show, a 12-strong sales team has been assigned to the three-day event at Manchester’s G-MEX Centre. “We can’t wait for the exhibition to start, said Alan Baldwin, Micheldever’s UK director of wholesale. “As far as Micheldever is concerned, Brityrex is the show that the UK tyre industry needs and deserves. We’re fully committed to making it a big success for us, our customers and the organisers, who have had the confidence to revitalise the event.”

3rd April 2007/by Tyrepress Editors

Net Income Up for Sumitomo Rubber

Japan’s Sumitomo Rubber Industries Ltd has announced its consolidated financial results for the 2006 year. For the twelve months ending December 31, 2006 the company’s net sales came to 534,086 million yen (£2.34 billion), up 4.1 per cent on 2005’s results. The company’s operating income was 36,789 million yen (£161.2 million), substantially lower than in 2005, but net income, taking income taxes and extraordinary profit and loss into account, increased by 7.6 per cent during 2006, up to 27,585 million yen (£120.1 million).

13th March 2007/by Tyrepress Editors

Falken Appoints Smallwood, Mandai to Board of Directors

(Akron/Tire Review) Richard Smallwood, president and chief operating officer of Falken Tire Corp., has been appointed to serve on the company’s board of directors.

Kazumichi Mandai, director of Sumitomo Rubber Industries’ Tire Trading Inc., was also selected as a new member of Falken’s board of directors.

8th February 2007/by Tyrepress Editors

Falken Moves HQ

(Akron/Tire Review) Falken Tire Corp. has relocated its US corporate headquarters from Rancho Cucamonga to Fontana, Calif.

Effective January 26, Falken’s new address is: 13649 Valley Blvd., Fontana, CA 92335. The company’s phone and fax numbers remain the same: 800-723-2553 and 909-466-1116; Fax: 800-950-2561 or 909-466-1169.

26th January 2007/by Tyrepress Editors

Falken Head Retires

(Akron/Tire Review) Falken Tire Corp. announced that Hideo Honda, chief executive officer and chairman, has retired as of Jan. 1. Honda will return to Japan where he will serve as an advisor to Sumitomo Rubber Industries for the remainder of the year.

Replacing Honda as CEO and chairman is Yasushi (Tank) Tanaka, a former director at SRI Tire Trading Ltd. in Tokyo. Tanaka joined SRI in 1976 and spent the majority of his career in the export and OE departments.

4th January 2007/by Tyrepress Editors

McAndrew Gets New Post With Falken

(Akron/Tire Review) John McAndrew, who joined Falken Tire Corp. earlier this year, was promoted to director of dealer channel sales. He had previously served as director of business development. McAndrew held a number of executive positions with Yokohama, Sumitomo and Treadways.

30th November 2006/by Tyrepress Editors

Micheldever Appoints New Falken Brand Manager

Micheldever Tyre Services Ltd (MTS) has announced that Jon Limmer will take on the newly created Falken brand manager position at Micheldever. He will report directly to Alan Baldwin, wholesale director. Jon Limmer has been promoted from his current role with MTS of business development manager, South West of England and Wales region. Limmer has been with MTS for six years and can be described as a tyre industry veteran, having held a range of roles across his 20 years within the industry.

23rd November 2006/by Tyrepress Editors

Consumer Reports Releases Performance Tyre Ratings

(Akron/Tire Review) Consumer Reports has released ratings on performance all-season tyres. In the H-Rated category, Consumer Reports ranked the Dunlop SP Sport 5000, the Michelin Pilot Exalto A/S, and the Falken Ziex ZE 512 as the top three performers. The top-three V-rated tyres, according to Consumer Reports, were the Michelin Pilot HX MXM4, the Yokohama Avid V4s and the Michelin Pilot Exalto A/S.

26th October 2006/by Tyrepress Editors

Falken Tyres Show New FK452 at Max Power Live

Falken Tyres attendance at Max Power Live (at the NEC.), said to be the “Fastest, loudest car show ever”, lived up to expectations according to the company. Inside the halls were filled with stands and bursting with customised cars. Outside was the Speed Arena where people could watch the cars in action.

The Falken team designed their exhibit to stand out and, according to company staff it was constantly busy as a result. The Falken girls once again drew in the crowds by giving people signed posters and having their photograph taken. In addition GT4, the Playstation computer game that features the Falken Skyline, had queues of people waiting to play.

1st August 2006/by Tyrepress Editors