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A New Breed of Customers Pushing the Limits

(Akron/Tire Review) Trying to stay up with automotive trends is a lot like keeping up with fashion. What’s hot today is soon in the rear-view mirror, left in the dust by the next cool thing.

From the hot rods to muscle cars and from tuners and the big SUV luxury crowd, one trend always gives way to the next big thing. And, while tuners and luxo-SUVs aren’t yet fading into the woodwork, a new breed of modifier is here, presenting new challenges to tyre dealers.

Called “VIP style,” this latest form of modification is not about speed or handling. It’s all about aesthetics. Think style and class, not flash.

23rd April 2007/by Tyrepress Editors

New Sumitomo Tyre Plant in Thailand to Produce Falken Tyres

(Akron/Tire Review) More than 40 attendees – including tyre dealers and journalists – were invited by Falken Tire Corp. to tour its parent company’s new Sumitomo Rubber (Thailand) Co. (SRT) tyre plant in Rayong, Thailand, southeast of Bangkok.

Established in May 2005 at the Amata City Industrial Estate, the factory officially began production in December 2006.

The plant features the “Sun Production System” (also known as the Taiyo Production System), billed by Sumitomo officials as a breakthrough in automated tyre manufacturing. Three components of the Sun System – jointless process, computer control and process coupling system – result in a rounder, more uniform tyre, according to Yutaka Kuroda, president of SRT.

18th April 2007/by Tyrepress Editors

Brityrex the Show the UK Tyre Industry Needs – Micheldever

Prominent wholesaler Micheldever Tyre Services has revealed plans for a major sales offensive during May’s Brityrex International’07 exhibition. The company intends to place a strong emphasis upon its private brand car tyres, which include ranges from Kumho, Falken, Sportiva, Enduro and Fullrun. BF Goodrich and General will also feature on Micheldever’s display as the leading replacement brands for the 4×4 market.

Underlining the importance of the show, a 12-strong sales team has been assigned to the three-day event at Manchester’s G-MEX Centre. “We can’t wait for the exhibition to start, said Alan Baldwin, Micheldever’s UK director of wholesale. “As far as Micheldever is concerned, Brityrex is the show that the UK tyre industry needs and deserves. We’re fully committed to making it a big success for us, our customers and the organisers, who have had the confidence to revitalise the event.”

3rd April 2007/by Tyrepress Editors

Net Income Up for Sumitomo Rubber

Japan’s Sumitomo Rubber Industries Ltd has announced its consolidated financial results for the 2006 year. For the twelve months ending December 31, 2006 the company’s net sales came to 534,086 million yen (£2.34 billion), up 4.1 per cent on 2005’s results. The company’s operating income was 36,789 million yen (£161.2 million), substantially lower than in 2005, but net income, taking income taxes and extraordinary profit and loss into account, increased by 7.6 per cent during 2006, up to 27,585 million yen (£120.1 million).

13th March 2007/by Tyrepress Editors

Falken Appoints Smallwood, Mandai to Board of Directors

(Akron/Tire Review) Richard Smallwood, president and chief operating officer of Falken Tire Corp., has been appointed to serve on the company’s board of directors.

Kazumichi Mandai, director of Sumitomo Rubber Industries’ Tire Trading Inc., was also selected as a new member of Falken’s board of directors.

8th February 2007/by Tyrepress Editors

Falken Moves HQ

(Akron/Tire Review) Falken Tire Corp. has relocated its US corporate headquarters from Rancho Cucamonga to Fontana, Calif.

Effective January 26, Falken’s new address is: 13649 Valley Blvd., Fontana, CA 92335. The company’s phone and fax numbers remain the same: 800-723-2553 and 909-466-1116; Fax: 800-950-2561 or 909-466-1169.

26th January 2007/by Tyrepress Editors

Falken Head Retires

(Akron/Tire Review) Falken Tire Corp. announced that Hideo Honda, chief executive officer and chairman, has retired as of Jan. 1. Honda will return to Japan where he will serve as an advisor to Sumitomo Rubber Industries for the remainder of the year.

Replacing Honda as CEO and chairman is Yasushi (Tank) Tanaka, a former director at SRI Tire Trading Ltd. in Tokyo. Tanaka joined SRI in 1976 and spent the majority of his career in the export and OE departments.

4th January 2007/by Tyrepress Editors

McAndrew Gets New Post With Falken

(Akron/Tire Review) John McAndrew, who joined Falken Tire Corp. earlier this year, was promoted to director of dealer channel sales. He had previously served as director of business development. McAndrew held a number of executive positions with Yokohama, Sumitomo and Treadways.

30th November 2006/by Tyrepress Editors

Micheldever Appoints New Falken Brand Manager

Micheldever Tyre Services Ltd (MTS) has announced that Jon Limmer will take on the newly created Falken brand manager position at Micheldever. He will report directly to Alan Baldwin, wholesale director. Jon Limmer has been promoted from his current role with MTS of business development manager, South West of England and Wales region. Limmer has been with MTS for six years and can be described as a tyre industry veteran, having held a range of roles across his 20 years within the industry.

23rd November 2006/by Tyrepress Editors

Consumer Reports Releases Performance Tyre Ratings

(Akron/Tire Review) Consumer Reports has released ratings on performance all-season tyres. In the H-Rated category, Consumer Reports ranked the Dunlop SP Sport 5000, the Michelin Pilot Exalto A/S, and the Falken Ziex ZE 512 as the top three performers. The top-three V-rated tyres, according to Consumer Reports, were the Michelin Pilot HX MXM4, the Yokohama Avid V4s and the Michelin Pilot Exalto A/S.

26th October 2006/by Tyrepress Editors

Falken Tyres Show New FK452 at Max Power Live

Falken Tyres attendance at Max Power Live (at the NEC.), said to be the “Fastest, loudest car show ever”, lived up to expectations according to the company. Inside the halls were filled with stands and bursting with customised cars. Outside was the Speed Arena where people could watch the cars in action.

The Falken team designed their exhibit to stand out and, according to company staff it was constantly busy as a result. The Falken girls once again drew in the crowds by giving people signed posters and having their photograph taken. In addition GT4, the Playstation computer game that features the Falken Skyline, had queues of people waiting to play.

1st August 2006/by Tyrepress Editors

Goodyear Dunlop Increases Marketing Focus

Goodyear Dunlop Tyres UK Limited has announced the appointment of Mark Dilks as Brand and Market Planning Manager. Dilks will be responsible for developing the brand and market strategies for the company’s wide range of consumer tyre brands, including Goodyear, Dunlop, Fulda, Falken and Sava.

28th July 2006/by Tyrepress Editors

Falken Looks to the Future with New Products

This year there was one single goal that Sumitomo Rubber Industries or rather Falken wanted to achieve at the Reifen show in Essen: promoting the new flagship tyre – Falken FK-452. In particular there is now a new unique Falken size which was developed together with O·Z as a wheel manufacturer and aimed at SUV drivers, explains Isamu Ishida.

28th June 2006/by Tyrepress Editors

Falken Becomes the Latest to Increase Prices

(Akron/Tire Review) In the USA, Falken Tire Corp. announced a limited price increase, effective May 1. The increase will impact select sizes of Falken’s S/TZ04 and Ziex 60- and 65-series tyres.

4th April 2006/by Tyrepress Editors

Max Power Returns to the NEC

Max Power Live, the UK’s biggest modified motor show, will be returning to Birmingham for its eighth consecutive year from Friday 30 June through to Sunday 2 July 2006. The number one custom car event, a collaboration between Haymarket Exhibitions and Emap Automotive, will fill 500,000 square feet of the National Exhibition Centre this summer.

The organisers of this year’s Max Power Live are expecting to entertain more than 50,000 car enthusiasts as they descend upon the NEC to catch a glimpse of the latest in tuning, styling, drifting performances and ‘In Car Entertainment’ (ICE).

22nd March 2006/by Tyrepress Editors