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Tag Archive for: Falken

Micheldever Motor Codes web rating service

In what has been described as a tyre “industry first,” Micheldever Tyre Services/Protyre has applied the Motor Codes online customer ratings tool, displaying up-to-the-minute satisfaction scores and real-time motorist feedback across all 53 Protyre outlets.

Powered by data collected through the Motor Codes online survey – a measure of service satisfaction amongst customers of its garages throughout the UK – the ratings widget has been developed as part of a recent refresh of the car service and repair regulator’s website. It appears against all Motor Codes garages, clearly visible to motorists using its Garage Finder tool to search for a reliable business.

18th August 2011/by Tyrepress Editors

Maxxis, Falken in action in British Drift Championship

The British Drift Championship’s third round at the Teesside Autodrome saw two major drifting tyre brands competing for top spots in the championship standings. Title sponsors of the series Maxxis supported third-placed drifter Paul Smith, moving him up to fifth in the Super Professional Championship, while the Falken brand supported Matt Carter claimed his third consecutive second place podium position to maintain his lead at the top, and Team Green Falken’s domination of the Team Championship.

28th July 2011/by Tyrepress Editors

New HR director for Falken Tire

Falken Tire Corporation, the US based subsidiary of Sumitomo Rubber Industries, has appointed Vivien Winneke its director of human resources. Commenting on Ms Winneke’s new role, company president and CEO Richard Smallwood said: “As Falken continues its rapid ascent in sales, it becomes increasingly important to find and recruit talented individuals who can support that growth. This rapid expansion of personnel, along with increasingly complex labour laws, make human resources one of the company’s cornerstones that advocates our cultural belief of plan ahead to maximise opportunities and manage risks.”

18th July 2011/by Tyrepress Editors

Falken takes top Micheldever dealers to Nurburgring 2011

Falken Tyres recently took a group of top Micheldever tyre dealers to the world renowned Nurburgring 24 hour race, an event that is followed by hundreds of thousands around the world. Micheldever’s guests enjoyed VIP hospitality as they were entertained in the Mercedes Benz suite over the weekend by Falken.

8th July 2011/by Tyrepress Editors

Falken Tyres’ mixed 24 hours at the Nürburgring

With a huge contingency of auto- and tyre manufacturers and a crowd estimated to be close to a quarter of a million, this year’s ADAC Nürburgring 24 hour race was won by Manthey-Racing – the works team’s fifth in the last six years – as Marc Lieb, Timo Bernhard, Romain Dumas and Lucas Luhr drove the team’s Porsche 911 GT3 RSR to victory, completing a record 156 laps (3958.968km) of the Nordschleife. Tyre manufacturer and main sponsor of the event, Falken Tyre Europe – a company inaugurated in 2009 to distribute the Sumitomo-manufactured brand in the continent – also ran a highly competitive Porsche 911 GT3 R with its own team in the event, and while a change of engine and gearbox made for ultimate disappointment in terms of its finishing position, persistent top ten lap times meant the team occupied positions between 176 and 14 during the course of the 24 hours, eventually finishing 48th. Falken also supplied specially developed tyres to its eponymously named team.

27th June 2011/by Tyrepress Editors

Michelin tops Japan customer satisfaction survey. Again

For an eighth consecutive year, Michelin has come up trumps in J.D. Power Asia Pacific’s survey of customer satisfaction amongst winter tyre users in Japan. The French tyre maker has held this distinction in every Japan Winter Tire Customer Satisfaction Index Study since the first was held seven years ago; in 2011 it performed “particularly well” in all six tested factors and scored 653 points out of a possible 1,000; second-placed brand Bridgestone was, with 609 points, also ranked above the industry average of 583 points. Trailing in last place for customer satisfaction in the eight-brand study was Falken, with 515 points.

31st May 2011/by Tyrepress Editors

Falken Motorsport driver anticipates quick Nürburgring 24-Hr with new Porsche

Back in January, the Falken Motorsport Team announced that it would return to the Nürburgring 24 Hour race on 25-26 June running a GT3 R specification Porsche 911, in a break from its tradition of Japanese sports cars. Peter Dumbreck, will be racing the car in this year’s 24 Hours, also breaking from Japanese manufactured cars, exemplified by his Nissan GTR drive in this year’s GT1 World Championship, though he notes that he has “driven a few Porsches earlier in my career including the Alzen 996 Turbo and 996 and 997 Cup cars in the Carrera Cup six or seven years ago. I’ve also driven an older RSR at the Nurburging in 2005”. Previewing the event for Falken, Dumbreck talked about the differences between driving Porsche models, such as the 997, and Nissan’s GTR, including his impressions of the Falken tyre specifications for the former, on which they have been tested.

13th May 2011/by Tyrepress Editors

Falken reports Shirakawa tyre plant suspension after tsunami

Falken has released a statement from its finance and admin director T. Ikeuchi, reporting that its Shirakawa factory has “stopped daily manufacturing operations due to the immediate black out, and because the factory building and equipments installed have been found partly damaged. Ikeuchi also stated that the company is “investigating the extent of the damages”, intending to recommence production as soon as possible. In addition, Ikeuchi said that all “Sumitomo Rubber Industries group employees and their families have been confirmed uninjured”.

14th March 2011/by Tyrepress Editors

Falken Selects Porsche 911 GT3 R for 2011 24-Hr Nürburgring

Long time participant in the Nürburgring 24 Hour race, the Falken Motorsport Team has decided to run a GT3 R specification Porsche 911 on 25-26 June. The high performance tyre manufacturer says its decision to switch to the Porsche follows a successful history of campaigning Japanese sports cars in the ADAC Zurich 24-Hour Race and ties in with increasing activity of the brand in the region. Falken says the race “will be used to develop the next generation of Falken tyres.”

24th January 2011/by Tyrepress Editors

Falken-Shod Tajima Retains Title at Pikes Peak

Veteran Pikes Peak International hill Climb winner Nobuhira Tajima has secured a fifth consecutive victory at this year’s 88th running of the Colorado mountain race. Although he did not set a new record with his latest win, achieved one day before his 60th birthday, Tajima continues to hold the current overall record for reaching the peak, beating hill climb veterans Paul Dallenbach and Rhys Millen in the Unlimited Class. Tajima drove his new car, a 910-hp Monster Sport SX4 Hill Climb Special fitted with Falken WildPeak A/T tyres, a new of all-terrain, all-season range Falken launched in April, and finished with the time of 10:11.49, a few seconds faster than his winning time last year.

1st July 2010/by Tyrepress Editors

Falken CEO Named Sumitomo Executive Officer

Falken Tire Corporation chairman and CEO Yasushi (Tank) Tanaka has been promoted to executive officer of Sumitomo Rubber Industries, Falken’s parent company, reports Tire Review. Tanaka will continue to head Falken’s North America business. Tanaka joined SRI in 1976, and has spent the majority of his career in the export and OE departments of SRI and SRI Tire Trading Ltd.

23rd April 2010/by Tyrepress Editors

Stamford Tyres to Introduce New Performance Tyre

Singapore based Stamford Tyres plans to use its appearance in Essen to promote a new high performance tyre. The company also gave details of the latest addition to the company’s international sales team. Rob Henderson, who is well known in the tyre industry and previously worked for London-based Eskay Tyres and Goldspark Trading, was recently appointed business manager (UK and Europe) for Stamford’s Sumo Firenza brand.

However, taking centre stage will be the new Sumo Firenza ST05A ultra high performance tyre, which is based on an asymmetric pattern and comes in a range of 34 sizes inclusive of 19 and 20 inch diameters. According to the company, the Sumo Firenza ST05A has been specifically developed and manufactured for the European and UK tyre markets and its official introduction has been targeted for Reifen 2010. This latest product from Stamford Tyres has been designed with low noise and rolling resistance in mind together with high grip levels in wet road conditions complying with all the latest European tyre standards.

14th April 2010/by Tyrepress Editors

Major Manufacturers Testing Ekoprena

Two years ago Sumitomo Rubber subsidiary Dunlop Falken Tyres Ltd releases the Enasave 97, a tyre containing only three per cent petroleum derived materials. The substance enabling this close to total freedom from synthetic rubber in the Ensave 97 is Ekoprena, an epoxidised natural rubber. Significant development work on compounds based upon this rubber has been undertaken by TARRC, the UK based laboratory operated by the Malaysian Rubber Board. TARRC’s consultancy arm, Rubber Consultants, recently attended Tire Technology Expo in Germany and reported on the latest Ekoprena developments.

11th March 2010/by Tyrepress Editors

Micheldever/Southam Sold Over 750,000 4×4 Tyres in 2009

Micheldever Tyre Services (MTS) and its Southam specialist 4×4 division reports that it distributed more than three quarters of a million 4×4 tyres in the UK tyre market during the course of 2009. According to company representatives, this means Micheldever is “probably the largest distributor of 4×4 tyres in Europe.” From MTS’ perspective, the largest ongoing growth sector remains mid-range 4×4 product (see “Was Winter of Discontent Good News for 4×4 Market?” elsewhere in this feature for more discussion on this subject), with General, BFGoodrich, Kumho, Falken and Toyo said to be leading the way.

25th February 2010/by Tyrepress Editors

Get Going With Falken Tire

Falken Tire has launched a new slogan it says ‘personifies’ its mission – We get you going. This phrase, explains Falken in a press release, holds multiple meanings and purposes for the tyre maker: “Over the years, the company has made every effort to capture the essence of a valued product in a highly competitive market. Falken has consistently taken a leaps-forward approach in how it designs, produces, markets and sells its tyres. From the sophisticated tread and carcass designs, engineered in Japan, to the most important facet of sales: Customer Service.

5th November 2009/by Tyrepress Editors