Falken Archives - Page 25 of 30 - Tyrepress

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Haribo Racing switches to Falken for VLN and 24 Hour races

The Haribo Racing Team has announced it will use Falken’s race tyres on its Porsche 997 GT3 R for the VLN series and Nürburgring 24 Hour race. The team said its move to the Japanese brand’s tyres, developed specifically for the 997 GT3 R, was completed after a successful test at the recent ADAC Westfalenfahrt race. “We were very satisfied with the way the race went, delivering fast, consistent lap times,” reports Marco Alfter, Haribo’s head of corporate communications.

2nd May 2012/by Tyrepress Editors

Falken to exhibit new ZE914 amidst range at Reifen 2012

Following the launch of four new tyres to the European market in 2012, Japanese manufacturer Falken says will continue to reflect the changes of original equipment requirements as it develops its tyre range – a message that it will transmit via its booth at Reifen 2012. Falken told Tyrepress.com that it continues to experience growth in the passenger car market, and its movement into a number of growing niches includes the new flagship Azenis FK453 and innovative Ziex ZE914, both of which will be displayed. Alongside those, Falken’s WildPeak off-road tyre and the FK453CC, a tyre specifically for the European performance SUV market, will also take prominent positions.

20th April 2012/by Tyrepress Editors

Falken addresses wet grip/rolling resistance conundrum with latest Ziex

In the space of three months Falken has launched a trio of new tyres; first came the Azenis FK453CC SUV tyre, then in February the tyre maker launched the Wildpeak WP/AT01. Now Falken has unveiled the Ziex ZE914, a tyre the manufacturer says places a focus on both wet grip and better fuel efficiency.

28th March 2012/by Tyrepress Editors

Infinity to supply tyres to British drift team

Infinity Tyres has secured a partnership with Acorn Motorsport Division (AMD) for the Maxxis British Drift Championship (BDC) season. 2012 marks the event’s fifth year, which this time starts on Saturday 21 April at the Teesside Autodrome. Championship are already said to be at record levels, with drivers from all over Europe – including France, Sweden, The Netherlands, Italy, Portugal, Belgium and Ireland – registering their intention to take part.

13th March 2012/by Tyrepress Editors

Falken reveals new Porsche livery for ALMS

Tyre manufacturer, Falken has unveiled its 2012 Porsche 997 RSR livery for the American Le Mans Series ahead of its second Sebring test on 28 and 29 February. Bryan Sellers will share the new for 2012 car with Wolf Henzler in the ALMS season opener at the Florida venue on 17 March.

28th February 2012/by Tyrepress Editors

Falken launches all-terrain Wildpeak tyre

Sumitomo Rubber Industries subsidiary, Falken has launched a new all-terrain tyre onto European markets. Available from spring 2012, the Wildpeak WP/AT01 blends off-road operational performance with construction and design features typically reserved for high performance road tyres. The tyre marks a new venture into the European all-terrain tyre market for the Japanese manufacturer; the tyre was previously launched in the USA, where a derivative of the Wildpeak won the 2011 Pikes Peak mixed surface hillclimb.

27th February 2012/by Tyrepress Editors

Falken sports SUV specific tyre

Falken has introduced the Azenis FK453CC – a tyre specifically designed to improve the stability, feel and noise of vehicles such as the Porsche Cayenne, Range Rover Sport, BMW X6 and Audi Q7, among others in the performance SUV segment.

25th January 2012/by Tyrepress Editors

Falken drifters provide novel Top Gear celebration

Falken’s 2011 British Drift Champion, Matt Carter and his teammate, Paul Cheshire have marked British television programme and magazine Top Gear’s ascension to 10 million Facebook fans. Using a number of Sumitomo brand, Falken’s FK452 tyres, a stretch of old runway in Oxfordshire and two of its cars, the drift drivers used techniques from the sport to write the number 10 on the tarmac. A video of the stunt, completed in a single take, is available on the Top Gear website.

24th January 2012/by Tyrepress Editors

Conti increases US truck tyre prices

Continental Tire the Americas has announced a price increase on all of its replacement market commercial truck tyres, reports Tire Review. The increase of up to 9 per cent impacts Continental, General and AmeriSteel brand commercial truck tyres sold in the US, and will come into effect on 15 February.

23rd January 2012/by Tyrepress Editors

Falken Tyre Europe corporate planning director

Yukio Yoshida (44) has been named corporate planning director for Falken Tyre Europe, replacing Satoru Ushida, who is returning to Japan. Yoshida has held numerous posts with Falken's parent Sumitomo group since joining them in 1990, the most recent of which was sales manager for the Asian region, which includes China and Oceania.

12th January 2012/by Tyrepress Editors

Falken sets New Year price increase in North America

Tire Review reports that Falken Tire Corp has informed its dealers that it will be increasing passenger and light truck/SUV tyre prices by up to 5 per cent, with some inline adjustments. The increase, the 103rd announced industry-wide for North America this year, will be effective from 1 January, 2012.

14th December 2011/by Tyrepress Editors

Falken to display vintage Sincera sizes at Classic Motor Show

Falken’s range of vintage tyre sizes with modern rubber compounds will be displayed later this week at the National Exhibition Centre in Birmingham. Visitors to the UK’s biggest classic car event, the NEC Classic Motor Show on 11-13 November, will see the company’s Sincera range displayed on different stands’ classic car displays. Falken says interest in smaller vintage sizes of its Sincera tyre has recently “surged”.

9th November 2011/by Tyrepress Editors

Falken first tyre company on Google+

New social network site Google+ expanded its social net to include brands and companies this week, and Falken Tire Corp. staked a claim to being the first tyre company to inhabit the online space, reports Tire Review. The company has already garnered 320,000 “Likes” on its Facebook page, and sees the addition of Google+ as “an extension of its consumer allegiance strategy.” The brand has been particularly vocal about its use of social networks in conjunction with motorsport activities to such an end this year.

9th November 2011/by Tyrepress Editors

Falken “to aggressively expand” motorsport activities

Falken Tire has announced that it will continue to expand its motorsport activities “aggressively” in 2012. Teams supported by the manufacturer won two American Le Mans Series races in the challenging GT class during the 2011 season and claimed a second consecutive Championship in the Formula Drift series. “Falken vigorously supports its motorsports involvement with numerous marketing strategies,” explained Andrew Hoit, Falken’s vice president of marketing. The brand demonstrated its marketing strategy in blending motorsport involvement and social networking activity at events in Europe too, such as its use of Facebook during the 24 Hours at the Nürburgring, reported by Tyres & Accessories in June.

3rd November 2011/by Tyrepress Editors

Team Falken’s Carter crowned 2011 British Drift Champion

Team Falken driver Matt Carter has won the 2011 British Drift Championship Super Pro class after a sixth place finish in Sunderland. The Falken team took second place in the Constructors Standings, missing out on first place by two points.

30th September 2011/by Tyrepress Editors