Falken wins first Euro OE supply deal on Volkswagen Up!
Falken has won the original equipment contract to provide its bespoke Sincera SN831A tyres to Volkswagen’s city car, the Up!. The German manufacturer has thus become the first European automobile manufacturer to commit to the Sumitomo Rubber Industries brand’s high performance products, and specify the Japanese tyre producer as an OEM supplier. The announcement was confirmed at 2012 Reifen Tyre Show in Essen.