Falken Tyre Europe has added the first all-season tyre to its portfolio. The Euroall Season AS200, which will be available from July in 27 dimensions, is described as a product that “offers improved traction on dry, wet and even snowy roads without compromising on comfort” along with “significantly reduced tyre rolling noise and shorter braking distances.”
The Falken Motorsports team has its sights on a top 10 ranking as it makes its way to the starting grid for its 14th Nürburgring 24 Hours. The team will take an upgraded Porsche 911 GT3 R to compete against a field of over 200 entrants. Falken is celebrating its 30th anniversary this year, adopting the motto: “30 Years of Performance”.
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Last Sunday saw some tightly contested drift battles at the Mondello Motorsport Park, with James Deane coming out on top in the first round of the Irish Drifting Championship. In his Falken sponsored Mazda RX-7, the 21-year-old Irishman saw off rivals Gavin Lenihan and Shane O’Sullivan from Team Japspeed, who took second and third place respectively.
Falken Tyres reports that it will be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways. According to the company, the adverts will be used to reach out to motorists, especially those making Easter holiday journeys.
The boards display adverts on both the North and South sides, rotating a 15 second Falken advert every minute for 24 hours a day. The adverts will be displayed for 14 days which will result in a total of 40,320 Falken adverts being projected to passing motorists.
Sumitomo Rubber Industries high performance tyre brand Falken is to supply its ZIEX ZE912 tyre to two grass roots motorsport series in the northwest of England, after agreeing to a new sponsorship and support scheme. Drivers in the Association of North Western Car Clubs (ANWCC) K11 Micra Challenge and the Under 17 Motor AutoSOLO Championship for Standard Cars will have access to free and subsidised tyres to qualifying competitors and others involved with the championship respectively.
Micheldever’s 4×4 tyre specialist distributor Southam Tyres has announced that it will add the Falken WildPeak WP/AT01 all-terrain tyre to its range. Falken Tyres UK director, Matt Smith says: “Falken will be adding more size ranges for the UK replacement market in order to meet the demand for performance 4×4 and SUV tyres.”
Dunlop’s new Sport BluResponse tyre was launched in Dubai earlier this year (see Tyres & Accessories’ February edition), but it has already achieved some excellent results in European magazine tests. In full summer tyres tests conducted by Germany’s GTÜ organisation for ACE Magazine, Auto Bild and AutoZeitung, the tyre was awarded leading positions, while Britain’s Auto Express also lauded the new tyre’s performance characteristics within its product pages. Dunlop brand manager Andy Marfleet commented that the results “suggest that we have a real winner on our hands.”
Falken Motorsports shares that it will field its Porsche 997 GT3 R in this year’s VLN Endurance Championship Nürburgring and Nürburgring 24 Hours events. It says a raft of performance upgrades for its Porsche have been carried out and, coupled with an unchanged driver line up of Sebastian Asch, Peter Dumbreck, Wolf Henzler and Martin Ragginger, Falken Motorsports says it holds the “clear aim of a top ten finish in the 24 Hour event.”
Following on from its highly rated performance in the ADAC summer tyre test, Michelin’s Energy Saver + has claimed a top ranking in another German auto publication. Gute Fahrt’s summer tyre test awarded the tyre top place with a "very good -" rating overall. Comparing twelve 205/55R16 W tyres on a Volkswagen Touran, Gute Fahrt judged the Energy Saver + to deliver the best all-round performance in wet and dry conditions.
The Falken Tire brand has been immortalised on a new Hot Wheels toy car model. The tyre manufacturer’s blue and teal livery kits out a model of the 1970 Plymouth Barracuda, and can be found alongside the rest of the new Hot Wheels range in toy retailers.
Germany’s largest officially recognised inspection organisation the Gesellschaft für Technische Überwachung (GTÜ) and Autoclub Europa (ACE) have conducted extensive summer tyre testing, giving the Dunlop BluResponse its highest recommendation, with the Vredestein Sportrac 5 in second place. One tyre receiving a “recommended” rating at a lower price point was the Falken ZIEX ZE914 Ecorun. The summer tyre received the rating by achieving an above-average environmental score at a low price to performance ratio.
The Škoda Citigo will roll off the production line fitted with Falken Tyres’ Sincera SN831A Ecorun. The Japanese tyre manufacturer has been increasing its OEM business this year, including deals to supply the tyre to the Seat Mii and the Volkswagen Up!, as well as having its Eurowinter HS449 winter tyre approved for Polo fitment, making this the fourth VW Group vehicle to run on Falken tyres as standard since June 2012. Falken supplies a 165/70R14 81T tyre to the Czech manufacturer.
Falken Tyre Europe reports that its Sincera SN831A Ecorun, which is already supplied as original equipment for the Volkswagen Up!, has now been chosen by the Volkswagen Group for fitment on the Seat Mii. As is the case for the Up!, the small Seat will receive the Sincera SN831A in size 165/70R14 81T.
Falken is now offering consumers easy access to online tyre performance data via its so-called “configurator.” Information for both car and truck tyres is available at Falken’s new website (www.falken-europe.com). The website also offers the ability to print out the tyre label, making it easy to compare performance against other tyres.
Falken continued its programmes in the German VLN championship and Nürburgring 24 Hours, UK and Europe drifting championships as well as the American Le Mans Series, while a major development project for the Japanese tyre maker was its return to Pikes Peak with tyres for an electric car. At the Nürburgring Falken returned its Porsche 997 GT3 R with a new 2013 tyre compound and construction. Pole in an early round suggested the team had pace but the car went off in the rain, forced to retire. In the ALMS, Falken’s Porsche faired better, scoring a victory at Baltimore.
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