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Falken adds two tyres to Nordic winter truck tyre

Falken Tyre Europe has added two new winter truck tyres to its range, the new SI011 for the steer axle and the new SI021 for the drive axle. Both products have been designed to increase mileage and traction, while delivering stability and safety. Falken states it has increased the width of tread areas on both tyres, while Sumitomo Rubber Industries’ patented 4D-Nano compound technology has also been employed to increase the tyres’ performance in these areas.

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  1. Sailun to display ‘culmination’ of strategic investments at Reifen 2016
  2. Falken increases load for commercial vehicle tyre range
  3. Hämmerling supplies millionth Athos truck tyres
  4. Two new Barkley winter truck tyre patterns
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New Falken app offers virtual reality look inside motorsport team

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A new app from Falken will offer customers and fans the opportunity to experience its motorsport activity from a new angle. A virtual reality video shot using a 360-degree camera inside the Falken Motorsport Porsche GT3 R (Type 991) will allow viewers using head-mounted displays (HMD) to sit in as co-driver on a virtual spin around the Nürburgring as well as a pit-stop and tyre change. The app also provides useful information, including a Falken dealer search and a brand video.

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  1. Falken achieves top 10 finish, class victory in Nürburgring 24 Hours
  2. Falken to reveal race car, electric vehicle tyre at Geneva Motor Show
  3. Top 10 finish for Falken at the Nürburgring 24 hours
  4. 24 challenges in 24 hours for Falken
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Falken supplies tyres for Seat’s first SUV

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Falken Tyre Europe has been made the original equipment tyre supplier to Seat’s first SUV, the Ateca. The Sumitomo Rubber Industries brand will roll off the production line fitted with the Falken Azenis FK453CC and Ziex ZE914A tyres. Falken will deliver FK453CC tyres in size 215/50R18 92W and the ZE914A tyre in size 225/55R17 97V.

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  1. Volkswagen selects Falken Ziex ZE914A Ecorun as OEM tyre for Tiguan
  2. Vredestein selected as OE by Volkswagen, Seat and Ford
  3. GitiSynergyE1 selected as original equipment tyre on Seat Arona city crossover
  4. Falken Azenis FK510 wins Porsche Macan approval
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Falken achieves top 10 finish, class victory in Nürburgring 24 Hours

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Falken Motorsport has followed up its podium finish at the 2015 Nürburgring 24 Hours with a top 10 and a class victory. The brand’s long-running participation at the event continued at an arduous 2016 Nürburgring 24 Hours, with ninth overall for Falken’s own new Porsche 991 GT3 R, together with a class win and top 20 finish for the SP3T Subaru WRX STI.

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Related news:

  1. Falken to reveal race car, electric vehicle tyre at Geneva Motor Show
  2. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  3. Falken Motorsport adds BMW to Porsche at Nürburgring 24H
  4. Michelin-fitted Porsche Team’s ‘perfect tyre strategy’ aids Nürburgring victory
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Falken OE on Mazda CX-9

Sumitomo Rubber Industries reports that its all-season Falken Ziex CT50 has been approved as an original equipment tyre on the latest model Mazda CX-9 crossover, which goes on sale this spring. The Ziex CT50 will be supplied in sizes P255/50R20 104V and 255/50R20 105V.

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  1. Falken OE for North American VW Golf Alltrack
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  3. Falken OE on Ram 1500
  4. Subaru approves Falken Ziex for new Forester
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Falken limbering up for Bundesliga playoffs

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Sumitomo Rubber Industries has entered into a sponsorship agreement that makes its Falken brand the official tyre of all four 2015-16 season promotion/relegation playoff matches held by Germany’s Bundesliga football league. These matches take place between 19 and 24 May. The Falken brand will also be the official partner of the 2016 DFL-Supercup championship match between the Bundesliga league champion and the winner of the German Cup (DFB-Pokal) in August.

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  1. Falken Tyre sponsoring Bundesliga newcomer
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Falken Ziex ZE001 OE on Nissan Rogue

Sumitomo Rubber Industries, has begun supplying high-performance Falken Ziex ZE001 A/S SUV tyres to Nissan for factory fitment on Rogue models (X-Trail in the UK and elsewhere) sold in North America. The Ziex all-season, asymmetrical tread ZE001 A/S will be fitted to the Rogue in size 25/60R18 100H.

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  1. Falken OE on Nissan Rogue Sport
  2. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  3. SRI gains Lexus, Nissan OE approvals
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New products, new technologies for Falken at Essen show

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Under the heading of ‘On the Pulse of Tyre Technology’, Falken Tyre will present its extensive portfolio of tyres for cars, SUVs, vans and trucks at Reifen, the international trade show held in Essen from 24–27 May 2016.

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  1. Maxam to showcase ‘Xtra’ initiatives at Reifen 2016
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  3. Falken Tyre Europe to present widest ever product range at Reifen 2014
  4. Show review: Reifen China 2014
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Falken becomes official tyre of Wallabies rugby team

Sumitomo Rubber Industries’ Australian tyre sales subsidiary has signed up as an official sponsor of the country’s national rugby union team, the Wallabies. The agreement runs until the end of 2017 and will be used to promote the Falken tyre brand, which becomes the “Official Tyre of the Qantas Wallabies.”

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  1. New year, new business structure – SRI making changes in North America
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  3. New mixer, greater utilisation to facilitate expansion at Sumitomo’s US tyre plant
  4. Sumitomo Rubber Industries becomes ball supplier to Australian Open
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New generation Falken tyres for new Porsche racer

Wolf Henzler, Peter Dumbreck, Martin Ragginger and Alexandre Imperatori will battle it out for Falken, aiming for top three places in the VLN Championship as well as the Nürburgring’s 24h-Race.

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  1. Falken VLN, N24 Porsche team signs Carrera Cup Asia champion
  2. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  3. Third place for Falken drivers in Endurance event
  4. Falken Motorsports follows Nürburgring podium with VLN 2nd place
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Falken to launch new UHP tyre, Azenis FK510

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Falken has announced the launch of its latest ultra-high performance tyre for high-end vehicles, the Azenis FK510. The tyre is the company’s response to the continuously growing demand for UHP tyres. The new flagship Falken tyre has already received a ‘Highly Recommended’ rating from testers at German auto magazine, Autozeitung (Issue 6/2016). The German association of technical inspectors, GTÜ, also gave the tyre ‘Highly Recommended’ status.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
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  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Falken flagship UHP tyre, Azenis FK510, to expand to SUV sizes in 2017
  2. Growth in every size segment from 17” up, but rapidly slowing
  3. Falken: stock availability, proven performance means UHP opportunity
  4. Zenises presents US$600,000 world record tyre
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Falken launches studded Espia Ice tyre designed for Nordic market

Falken has launched a new studded winter tyre for the Nordic and Baltic markets, featuring a new tungsten carbide stud design and pressure-optimised sipes for increased levels of extreme winter weather performance. With temperatures as low as 50 degrees Celsius and between 250-300 cm of snow covering the landscape for up to six months of the year, the Nordic and Baltic regions place exceptionally high performance demands on winter tyres.

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  1. Falken offers M+S winter Espia EPZ2 tyre in Nordic region
  2. Improved Sales And Profit For Nokian
  3. Nokian Reports Strong Growth, Especially in Key Markets
  4. Conti unveils performance winter tyres in Arvidsjaur
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Falken to support Chiba leg of Red Bull Air Race for second year

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Sumitomo Rubber Industries, Ltd. (SRI) is to support the Red Bull Air Race Chiba 2016 as an official partner through the Falken Tyre brand for the second year in a row

The Red Bull Air Race Chiba takes place on 4-5 June 2016 at the Makuhari Seaside Park, Mihama Ward, Chiba, known as the birthplace of civil aviation in Japan. It is the third of eight races on this year’s Red Bull Air Race World Championship calendar.

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  1. Falken sponsoring Major League Baseball
  2. Podium spot for Falken pilot at first 2018 Red Bull Air Race
  3. Falken to exhibit 3 new tyres at The Tire Cologne
  4. Falken an official partner of DFL-Supercup
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Falken Tyre launches European football advertising campaign

A new Falken Tyre television commercial campaign is being aired during Bundesliga football matches broadcast in Northern and Eastern Europe. The ads promote the Falken brand’s ‘Be On the Pulse of High Technology and Performance’ theme and range from seven to 20 seconds in length. They are screened by Eurosport before kick-off and a half-time during the German premier league games.

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Video: Falken looks forward to 2016 motorsport, branding activities

Falken Tyre has released a short film demonstrating the breadth of the Japanese tyre brand’s presence and activities, compiled from over 100 hours of footage captured in the past three years. The brand movie features highlights from Falken’s motorsport, football and Red Bull Air Race involvement, as well as spectacular ice driving scenes.

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Related news:

  1. Falken launches ‘Pass the Wheel’ social media campaign
  2. Falken Selects Porsche 911 GT3 R for 2011 24-Hr Nürburgring
  3. New Falken app offers virtual reality look inside motorsport team
  4. Falken Tyre to mark 20th motorsport season on Nürburgring: video
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