Falken has launched its latest tyre, the Ziex ZE320, which incorporates sustainable rice husk silica in its manufacture. It replaces the existing Falken Ziex ZE310 Ecorun tyre and the new model promises to be even better and more environmentally friendly, says the company. The first twelve sizes of the new tyre are due to arrive in Europe in early summer 2024, with a further 48 sizes set to be added by spring 2025.
ADAC’s tyre abrasion test, which examined the tyre abrasion particles produced by three summer and three winter tyres from 15 tyre manufacturers, gave Falken’s Azenis FK510 top marks in its 225/40 R18 test, helping the Sumitomo Rubber Industries global brand to fourth place overall. The test examined the tyre abrasion particles produced by three summer and three winter tyres from 15 tyre manufacturers. Andreas Giese, senior manager corporate planning/product planning, said that the result evinced Falken’s recent development work.
Falken has announced that its Ziex ZE310A Ecorun AO tyre has been approved as factory fitment on the Audi A3 TFSI e hybrid, in size 205/55 R16 V XL. The tyre’s ability to bear high loads, together with good traction and rolling resistance characteristics makes it ideal for today’s electric and hybrid vehicles, says Falken.
The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.
Falken is supplying original equipment tyres to the new Toyota Corolla, available since March 2019. The new vehicles will be fitted with the Ziex ZE914B Ecorun in sizes 225/40R18 92 W XL and 225/45R17 91W, and the Sincera SN832B tyre in size 205/55R16 91V. The tyres are manufactured at the SRI plant in Turkey and fitted at the Toyota plants in Castle Donington in the UK and Sarkaya in Turkey.
Sumitomo Rubber Industries’ Falken brand has reached new levels of performance over the past few years, evinced by its latest range of high performance car tyres picking up magazine test plaudits against premium brand competition.
Volkswagen is fitting the Falken Ziex ZE914A Ecorun tyres in size 215/65R17 99V as the original equipment tyre for its new Tiguan model, as of 1 January 2017. The compact SUV’s newest iteration is designed to offer comfort and convenience alongside class-leading driving dynamics, and the Sumitomo brand says its Ziex ZE914A Ecorun is “the perfect fit”. The tyre was developed to reduce fuel consumption and deliver good handling and braking even in wet road conditions.
The new Volkswagen Passat will roll on two versions of Falken’s 16” Ziex ZE914A tyres. Debuting at Autosalon in Paris at the start of October, the new Passat had the Ziex ZE914 redeveloped by Falken’s engineers in Japan and tailored to the Passat’s specifications. The new tyre is also available as standard in an Ecorun variation – the manufacturer’s designated fuel efficiency boosting brand.
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