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Falken expands 4×4 line-up with new R/T01 rugged terrain flagship tyre

Falken Tyre Europe

Falken Tyre Europe has launched the Wildpeak R/T01 rugged terrain tyre, a new flagship expanding its 4×4 tyre portfolio for demanding off-road applications. The new tyre means the Sumitomo Rubber Industries global flagship tyre brand now has a tyre for every off-road application. The company states that the R/T01 was “engineered with adventure in mind”; the tyre’s tread design and structure promote high traction performance in the most difficult conditions. Falken will distribute the Wildpeak R/T01 from the first quarter of 2024 with an initial range of nine sizes, ranging from 16 to 20 inches, with a speed rating of Q. The Wildpeak R/T01’s designation as a professional off-road tyre (POR) means it has no further EU tyre labelling information.

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Related news:

  1. Falken expands 4×4 line-up with new R/T01 rugged terrain flagship tyre
  2. Falken to exhibit 3 new tyres at The Tire Cologne
  3. 7,500km on Dakar with zero punctures – Falken Wildpeak M/T tyres pas stern test
  4. Falken adds Wildpeak M/T to its European off-road range
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Falken expands 4×4 line-up with new R/T01 rugged terrain flagship tyre

Falken Tyre Europe

Falken Tyre Europe has launched the Wildpeak R/T01 rugged terrain tyre, a new flagship expanding its 4×4 tyre portfolio for demanding off-road applications. The new tyre means the Sumitomo Rubber Industries global flagship tyre brand now has a tyre for every off-road application. The company states that the R/T01 was “engineered with adventure in mind”; the tyre’s tread design and structure promote high traction performance in the most difficult conditions. Falken will distribute the Wildpeak R/T01 from the first quarter of 2024 with an initial range of nine sizes, ranging from 16 to 20 inches, with a speed rating of Q. The Wildpeak R/T01’s designation as a professional off-road tyre (POR) means it has no further EU tyre labelling information.

Read more

Related news:

  1. Falken adds Wildpeak M/T to its European off-road range
  2. Falken off-road 4×4 tyres make sporting impact
  3. Falken to exhibit 3 new tyres at The Tire Cologne
  4. 7,500km on Dakar with zero punctures – Falken Wildpeak M/T tyres pas stern test
/by

SRI to “optimise” tyre business portfolio

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Tyre-related business profit at Sumitomo Rubber Industries (SRI) stood at 67.9 billion yen in 2016 and was still a respectable 41.4 billion yen in 2021, but last year dropped to 12.3 billion yen (£76.2 million). It’s therefore no surprise that SRI believes it has been investing too much capital in unprofitable businesses, and the company intends to change this.

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Related news:

  1. New year, new business structure – SRI making changes in North America
  2. Tyre energy to power vehicle electronics
  3. SRI investing in “advanced” tyre capacities, cutting “unprofitable” SKUs
  4. Tyre wear detection added to SRI’s Sensing Core
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7,500km on Dakar with zero punctures – Falken Wildpeak M/T tyres pas stern test

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The Falken Wildpeak M/T tyre has passed one of the most gruelling off-road tests in motorsport. The tyres ran 7,500km on the 2022 Classic Dakar Rally in Saudi Arabia with zero punctures for the Alves Bandeira/TH-Trucks’ ex-factory Ssangyong Musso. Competing in the 97 Intermediate Average category, the team joined more than 100 entrants on the two-week Dakar Classic, a challenge for pre-2000 rally cars and trucks within the Dakar Rally.

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Related news:

  1. Falken adds Wildpeak M/T to its European off-road range
  2. Falken to exhibit 3 new tyres at The Tire Cologne
  3. Generally Successful
  4. Falken off-road 4×4 tyres make sporting impact
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Falken expands UHP, all-season, all-terrain tyre ranges

Falken

Falken will expand its car and SUV tyre lines with a wide range of new fitment options this spring. The Sumitomo Rubber Industries brand will offer 10 new sizes of its Azenis FK510 ultra-high performance tyre, 22 new XL sizes of its Euroall Season AS210 all-season tyre, and 17 new all-terrain tyre sizes in its Wildpeak range.

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Related news:

  1. Falken to exhibit 3 new tyres at The Tire Cologne
  2. Falken Azenis FK510 wins Porsche Macan approval
  3. Falken tyres OE on Audi A1 citycarver
  4. Falken launches tenth fuel card promotion in continental markets
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Falken launches tenth fuel card promotion in continental markets

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Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.

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Related news:

  1. Falken expands Eurowinter HS01, HS01 SUV ranges
  2. Falken says Euroall AS200 a ‘sensible’ UK alternative to ‘pricey’ winter tyres
  3. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  4. Falken to exhibit 3 new tyres at The Tire Cologne
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Drifting and endurance the twin pillars of Falken Motorsports success in 2019

From endurance racing and drifting to desert rallies, Falken Tyres has seen success in varied motorsport disciplines this season. The brand celebrated top-ten finishes in its 20th year at the Nürburgring 24-hour race and on the Peking to Paris Rally, while the season’s crowning glory has been drift driver James Deane’s double title win.

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Related news:

  1. Deane & Co. – Motorsport success for Falken in 2017
  2. Falken celebrates ‘most successful’ VLN season
  3. Falken celebrates 20 years at the Nürburgring
  4. Falken Tyre confident ahead of Nürburgring 24 Hours
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2018 a ‘turning point’ for Falken – Bögner

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Markus Bögner, COO and president, Falken Tyre Europe, has told Tyres & Accessories that the brand reached a “turning point” in 2018, marked by “strong sales in an increasingly competitive market, with volumes exceeding expectations.” He said that the “Falken brand has become a genuine player in the premium tyre field, with OE sales continuing to grow over the past two to three years, particularly with premium manufacturers.

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Related news:

  1. Falken Azenis FK510 wins Porsche Macan approval
  2. 110 new homologations for Pirelli, including Frankfurt Motor Show UHP stars
  3. Falken flagship UHP tyre, Azenis FK510, to expand to SUV sizes in 2017
  4. Falken Azenis FK510 tyre available in 55 new sizes
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Falken adds Wildpeak M/T to its European off-road range

Falken Tyre has recently expanded its off-road offering with the new Wildpeak M/T model. First shown in May at Tire Cologne in Cologne, Germany, the new tyre is designed for 4×4 and SUV use with the ability to cope with the toughest off-road conditions.

Read more

Related news:

  1. Falken off-road 4×4 tyres make sporting impact
  2. Micheldever management comment on Sumitomo sale
  3. Falken to exhibit 3 new tyres at The Tire Cologne
  4. Goodyear: SUV/4×4 sales projections “good news for premium brands”
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Falken to exhibit 3 new tyres at The Tire Cologne

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Falken Tyre will launch three new tyre models for three distinct applications from its stand (Hall 7, Area A) at The Tire Cologne (29 May – 1 June). The new tyres are the Euroall Season AS210 car tyre, the Euroall Season VAN11 for light trucks and vans, and the Wildpeak M/T01 4×4 tyre for off-road use.

Read more

Related news:

  1. Falken tyre compound technology wins Tire Technology of the Year Award
  2. Falken 2017/2018 UHP test successes a result of manufacturing improvements
  3. Falken off-road 4×4 tyres make sporting impact
  4. Falken Azenis FK510 wins Porsche Macan approval
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Falken off-road 4×4 tyres make sporting impact

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Falken’s 4×4 tyres are increasing their presence in a variety of sporting contexts. While the brand in general is increasing its marketing presence in Europe through perimeter advertising at some of the continent’s premier clubs, the manufacturer has come up with an agreeably quirky way to show its off-road WildPeak line of tyres to UK […]

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Related news:

  1. Goodyear: SUV/4×4 sales projections “good news for premium brands”
  2. GfK: UK still amongst largest and fastest growing SUV tyre markets
  3. Micheldever management comment on Sumitomo sale
  4. GfK: SUV sales drive UK tyre market post-Brexit
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