Falken and Micheldever extend regional advertising
Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.
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Falken reorganises European management
Falken Tyre Europe has revised its management structure. As a result, Markus Bögner, existing COO and managing director, is now COO and president of Falken Tyre Europe. Bögner, who has been at Falken since 2009, was primarily responsible for sales and marketing. The new role, effective from 1 March, enables Bögner to “focus on the overall running and performance of the growing business”, according to the company.
Falken Tyre Europe joins ETRMA
At the Board of Directors meeting held at its headquarters in Brussels yesterday, the European Tyre and Rubber Manufacturers’ Association welcomed Sumitomo Rubber Industries (SRI) as its newest member. SRI, whose affiliate subsidiary Falken Tyre Europe will be the association’s direct point of contact, will be counted as a member as of January 2019.
First VLN 1-2 victory for Falken
Falken Tyre Europe says 1 September 2018 will go down in the annals of Falken Motorsports after it celebrated a double win at the Nürburgring – the first in its almost 20 years of VLN participation. The 1-2 finish saw Martin Ragginger and Klaus Bachler dominate the sixth round of the VLN Endurance Championship and win for the first time in the Porsche 911 GT3 R, ahead of Falken team colleagues Stef Dusseldorp and Alexandre Imperatori in the BMW M6 GT3.
Mitsuteru Tanigawa announced as new Falken Tyre Europe CEO
Mitsuteru Tanigawa has become the new CEO of Falken Tyre Europe. Tanigawa (61), replaces Masatsugu Nishino, who has moved to Turkey to head up Sumitomo Rubber Industries’ manufacturing facility.
Falken presenting partner to this year’s Audi Nines
This year, the Falken tyre brand will serve as presenting partner for the Audi Nines, an annual invitational for some of the world’s best Skicross and Snowboardcross athletes. In 2018, the event comes to Sölden, Austria for the first time and will be held on 14 April.
Falken Tyre Europe’s Nishino to head Sumitomo Rubber Industries’ Turkish tyre plant
Masatsugu Nishino has been named the new president of Sumitomo Rubber Industries’ factory in Turkey. Currently chief executive officer of Falken Tyre Europe, a position he has held since April 2015, Nishino will take up his new role with Sumitomo Rubber AKO Lastik Sanayi ve Ticaret A.S. on 1 January 2018. Nishino’s successor as Falken Tyre Europe’s CEO has been named as Mitsuteru Tanigawa, who will assume the position from January.
Two tyre lines to spearhead Sumitomo launch in Europe
Further to news from Micheldever wholesale director Alan Baldwin that the Sumitomo tyre brand is coming to the UK and Europe and will be positioned as an entry-level mid-range brand beneath the Falken brand, the sales director for Falken Tyre Europe’s replacement market business in Germany has shared details on the range heading our way.
Falken concludes best VLN season to-date, shows off winning car designs
The 2017 VLN Endurance Championship is, states Falken Tyre Europe, its most successful season to date. The win by the Falken Motorsports BMW M6 GT3 in the fourth race of the season gave the tyre maker its first overall victory since the start of its Nürburgring commitment in 1999. The Porsche 911 GT3 R team added two more podium finishes later in the season. The final race of the season took place on the weekend with Falken Motorsport team’s Porsche 911 GT3 R, driven by Klaus Bachler and Romain Dumas, taking fourth place. Peter Dumbreck and Stef Dusseldorp had a great race in their BMW M6 GT3 coming from behind to finish in 11th place overall.
Falken Tyre becomes Liverpool FC partner
Liverpool FC has a new global partner and official tyre partner. Following the end of its arrangement with Maxxis, which began in 2009 and concluded at the end of the 2016/17 season, the club has entered into a multi-year collaboration with Falken Tyre.
Falken Tyre launches European football advertising campaign
A new Falken Tyre television commercial campaign is being aired during Bundesliga football matches broadcast in Northern and Eastern Europe. The ads promote the Falken brand’s ‘Be On the Pulse of High Technology and Performance’ theme and range from seven to 20 seconds in length. They are screened by Eurosport before kick-off and a half-time during the German premier league games.
New regional fitments join Falken Tyre Europe’s commercial vehicle range
From January 2016, two new types of regional traffic tyre will enter the Falken tyre Europe product range; the steer axle RI 151 and the drive axle BI 851. Falken says both tyres target exceptional mileage performance with even wear.
Reifen 2016 expects 20 largest tyre manufacturers at 24-27 May 2016
Messe Essen’s Reifen show will be the epicentre of the global tyre industry from 24 to 27 May 2016. The event organiser has confirmed that the 20 largest tyre manufacturers in the world will be present, including key players such as Bridgestone, Continental, Cooper Tires, Goodyear, Falken Tyre Europe, Hankook, Maxxis, Michelin, Pirelli and Yokohama. The demand for stand space for workshop equipment providers is also growing, according to Messe Essen: Corghi, Rema Tip Top and Snap-on will all be amongst the exhibitors.
Falken appoints new head of European marketing
On 1 July, Stephan Cimbal took over as Falken Tyre’s head of marketing for the European region. He reports to Markus Bögner, marketing director Europe at Falken Tyre Europe GmbH.
Falken Tyre partners with Rugby Super League
The First Utility Super League and Falken Tyre Europe have entered into a partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be […]
