The Audi A3 allstreet is the crossover of the family, offering an extra three centimetres ground clearance than the Sportback. Series-standard 17-inch wheels are housed in the widened wheel arches, making them one dimension larger than on the A3 Sportback. Wheels in 18- and 19-inch diameter are available as an option. Falken Tyre Europe is supplying several tyre models as original equipment.
Starting in the 2024/25 season, Falken will be an official club partner of German Bundesliga football club VfB Stuttgart. As part of the sponsorship deal, the Falken tyre brand will be represented on more than 240 metres of perimeter LED displays during VfB Stuttgart’s home matches. In addition, the Falken logo will be present on two static grandstand banners, and an extensive hospitality programme is also part of the sponsorship package.
Falken Tyre Europe has made additions to its winter and all-season tyre portfolio. The Eurowinter HS02, featuring a symmetrical and directional V-tread, and the asymmetrical Eurowinter HS02 Pro are now available in 68 and 85 sizes, respectively. This expansion includes 23 new sizes for the HS02 and 11 new sizes for the HS02 Pro. According to the manufacturer, this ensures that the company is “ideally equipped” for the upcoming season.
Falken Tyre Europe shares that it will “implement structural price adjustments across Europe” from 1 June 2024. These changes affect the Falken and Sumitomo tyre brands in different product segments. The company has shared no details regarding specific price adjustments.
Falken Tyre Europe has unveiled a new ultra-ultra-high-performance (UUHP) tyre, the Falken Azenis RS820. It says this new pattern is designed to offer responsive handling, balanced wet and dry grip and impressive feel on both road and track.
Alongside its real-world motorsport efforts in the 2023 NLS championship, the Falken racing programme is about to step up a gear following its acceptance into the 2023/24 24H Series Esports championship. Falken sim racers finished fourth overall when participating in a ‘pre-qualifying’ session for the championshi, clearing the official Falken’s Esports team to field a GT3 car in the six-round online racing series, which gets underway with the virtual Spa Francorchamps on 1 October.
The Falken tyre brand celebrates its 40th anniversary this year and Falken Tyre Europe has marked the milestone at an event not far from its headquarters in Offenbach am Main, Germany. For the company, the anniversary is also an opportunity to look back on the past four decades.
Armchair racers can experience the thrills of competing at this year’s Nürburgring 24h Race thanks to Falken Tyre and a new video on the brand’s YouTube channel. In ‘A Monument to the Art of Racing’, Falken distils hours of action into less than three minutes.
A new tyre has joined the Falken Euroall Season line-up, and Falken Tyre Europe tells us that this product is “designed specifically for high-performance vehicles,” with development focusing on “good all-round winter performance.” The Falken Euroall Season AS220 Pro is available in a range of 46 dimensions.
Bettina Feldmann has left Goodyear Germany to take on a new role at Falken Tyre Europe. The Japanese manufacturer has appointed Feldmann chief operations officer of its European business, succeeding Markus Bögner in this position. Bögner remains with the company as managing director, president and chief sales officer of Falken Tyre Europe GmbH.
From 25 November Falken Tyre Europe GmbH is participating in raising awareness for “Orange Day”, the internationally-recognized 16-day campaign “for the elimination of violence against women and girls” that runs until 10 December. To give “Orange Day” visibility at Falken’s Offenbach City Tower headquarters in Germany, the usual evening lighting in the foyer will be switched off from 5pm to 10pm. In its place, energy-saving LED lights will illuminate the space in orange.
In response to growth in recent years, Falken Tyre Europe GmbH has added a further tier to its management. As part of this restructuring, Andreas Giese and Mario Pannwitz join Keiichi Miyamoto in the Falken Tyre Europe executive team. Falken will add “additional key positions” to the management tier over the medium term.
In response to the increased pressure to reduce costs in the transport industry, Falken has created a comprehensive ‘Technical Support – Commercial Tyre Guide’ for truck and bus operators. Available now via Falken’s B2B dealer shop, this new guide supports commercial customers make informed decisions to reduce operating costs.
Falken has paid homage to its first aftermarket tyre for electric cars in a short video. The clip, just under a minute long, focuses on the Falken e.Ziex, which debuted at The Tire Cologne in May. Falken says the new tyre is “one of the best tyres in terms of energy efficiency ever developed and manufactured by the Sumitomo Rubber Group.”
Later this month, Falken Tyre Europe will display a range of more than twenty tyre models at The Tire Cologne. This array of products will include several newcomers, such as the Falken e.Ziex electric car tyre, Azenis FK520 UHP tyre and Eurowinter HS02 and HS02Pro winter tyres.
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