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Falken Tire Europe ‘adjusting prices’ in 2024

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Falken

Falken Tire Europe has announced its intention to adjust Falken and Sumitomo brand tyre prices effective at the beginning of 2024. The “adjustments” will affect Falken summer and all-season tyres for cars, SUVs, vans, light trucks, and trucks and trailers, while Sumitomo-brand summer car and van tyres will also be adjusted. Winter tyre prices will not be adjusted. The manufacturer has not yet released detailed information of the proportion or direction of the adjustments. Additionally, Falken’s UK representatives and exclusive distributor, the Sumitomo-owned Micheldever Tyre Services, told Tyres & Accessories that it was yet to confirm any new pricing details affecting the UK market.

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Falken expands seasonal tyre ranges

The Falken Eurowinter HS02 and HS02 Pro ranges have grown since their arrival last winter and are now respectively available in 45 and 74 dimensions. For this winter, they’re joined by a new all-season tyre, the Falken Euroall Season AS220 Pro. Designed to perform all year round and available in Europe since mid-September, Euroall Season AS220 Pro is aimed specifically at performance-oriented vehicles.

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Falken Tire Europe raises tyre prices, UK market unaffected

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Falken Tire Europe GmbH has now announced in a letter to its business partners that it is implementing new price lists effective 1 January 2022 for both the Falken brand and for Sumitomo tyres. The price increases are considerable and extend well into the double-digit range. At the same time, the manufacturer is revising down certain price adjustments announced in September for the new year. However, both sets of price increases are limited to the German-speaking markets with Falken/Sumitomo Rubber representatives confirming to Tyres & Accessories that the price increases do not apply in the UK.

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