Falken will launch its new Sincera SN110 car tyre in the UK from mid-March 2020 in 49 sizes for 14-16” wheels. The manufacturer said that it aims to “bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars.” The tyre has achieved A rated wet grip performance on the EU tyre label. Falken says this shows the tyre has not compromised on safety to achieve the tyre’s increased longevity.