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Michelin to offer motorcycle “trip of a lifetime” in promo

Michelin is running a web-based competition offering motorcyclists the chance to win a trip worth more than €20,000. The competition runs from 1 March to 30 April 2012. Michelin will also offer cashback to motorcyclists buying one or a pair of its Power Pure, Pilot Road 3, Anakee 2 or Commander II tyres in the next two months. The offer means that riders buying one tyre will be able to claim £10 and those buying a pair will be entitled to claim £25.

27th February 2012/by Tyrepress Editors

HiQ to switch to “nearly all” online promotion

HiQ will move “nearly all” of its promotion of the HiQ fast fit network away from traditional newspapers, radio and trade press to more online exposure, the network’s Wolverhampton PR agency Connect has revealed. The move follows the revamp of HiQ’s website for a new look and engagement strategy. Social media streams will be important to the brand’s new marketing strategy, with its website introducing a multi-media blogging channel from the end of March.

17th February 2012/by Tyrepress Editors

Albadiagnostics.com relaunched

Alba Diagnostics has announced the launch of the firm’s new website. Designed for ease of use, this site allows the visitor to navigate freely around the complete Alba range. Some of the site’s new features include: a dedicated distributor area, giving access to online ordering, technical information, YouTube videos, special offers and promotions.

15th February 2012/by Tyrepress Editors

Falken drifters provide novel Top Gear celebration

Falken’s 2011 British Drift Champion, Matt Carter and his teammate, Paul Cheshire have marked British television programme and magazine Top Gear’s ascension to 10 million Facebook fans. Using a number of Sumitomo brand, Falken’s FK452 tyres, a stretch of old runway in Oxfordshire and two of its cars, the drift drivers used techniques from the sport to write the number 10 on the tarmac. A video of the stunt, completed in a single take, is available on the Top Gear website.

24th January 2012/by Tyrepress Editors

Updated HiQ website goes live

Fast fit network HiQ has launched its new-look website, and it says the improved hiqonline.co.uk site offers more than just a pretty face. In addition to a number of tried and true features retained from the previous site, HiQ says the new site offers users a number of useful tools, including a tyre pressure reminder, ratings and reviews of local HiQ centres, information about the latest promotions as well as printable tyre guides. The site also features a section where customers can leave feedback about their local HiQ experience.

13th December 2011/by Tyrepress Editors

Nitto ‘makes friends’ with Facebook game

Toyo Tire & Rubber’s Nitto brand will appear in the popular automotive-based Facebook game Car Town thanks to a deal between Nitto Tire U.S.A. and Cie Games. The one-year part multiple phase integrated partnership gives Car Town players the chance to participate in Nitto-branded game missions featuring the company's new line of tyres, and will also offer new in-game activities, virtual items, community contests and giveaways.

18th November 2011/by Tyrepress Editors

"It is official": Union City mayor announces Titan plant purchase

Following speculation, the mayor of Union City Terry L Hailey has confirmed Titan Internationsl's purchase of the former Goodyear plant in Union City, Tennessee in a Facebook status update. Hailey's Facebook message reads: "Good News! Titan Tire has bought the Goodyear facility in Union City. We look forward to a lasting relationship with Titan. It is official."

11th November 2011/by Tyrepress Editors

Falken first tyre company on Google+

New social network site Google+ expanded its social net to include brands and companies this week, and Falken Tire Corp. staked a claim to being the first tyre company to inhabit the online space, reports Tire Review. The company has already garnered 320,000 “Likes” on its Facebook page, and sees the addition of Google+ as “an extension of its consumer allegiance strategy.” The brand has been particularly vocal about its use of social networks in conjunction with motorsport activities to such an end this year.

9th November 2011/by Tyrepress Editors

Falken “to aggressively expand” motorsport activities

Falken Tire has announced that it will continue to expand its motorsport activities “aggressively” in 2012. Teams supported by the manufacturer won two American Le Mans Series races in the challenging GT class during the 2011 season and claimed a second consecutive Championship in the Formula Drift series. “Falken vigorously supports its motorsports involvement with numerous marketing strategies,” explained Andrew Hoit, Falken’s vice president of marketing. The brand demonstrated its marketing strategy in blending motorsport involvement and social networking activity at events in Europe too, such as its use of Facebook during the 24 Hours at the Nürburgring, reported by Tyres & Accessories in June.

3rd November 2011/by Tyrepress Editors

Michelin Man to hit TV screens with wet grip adverts

Michelin is to communicate a series of wet grip orientated messages with the next phase of its UK advertising campaign. This time the safety themed ads are designed to show the Michelin Man (Bibendum) protecting a motorist from treacherous wet driving conditions. Through a mix of TV ads, outdoor posters and on-line banners, the next phase of Michelin's global ad campaign will be rolled out across the UK. The first television ads will appear on Monday 12 September.

7th September 2011/by Tyrepress Editors

Universal triples cold weather tyre stock

Preparations for the last two winters by many businesses and local authorities have been identified as inadequate for the severity of the weather in both seasons. Though current temperatures around the UK could easily lead to complacency, the likelihood of a third successive cold winter has led to Universal Tyres and Spares business development manager Clare Moss asking a question common to most tyre distributors around the country: what is the correct number of winter tyres to stock this year? Moss explains that Universal has upped its stockholding of winter rubber threefold, ordering 3,000 tyres across mid-range and budget segment brands.

24th August 2011/by Tyrepress Editors

Federal unveils new social media presence

International News, News

Federal has become the latest tyre maker to embrace social networking and has announced the launch of its Facebook and Twitter accounts. The Taiwanese manufacturer states it launched the sites after listening to what its customers want and it will use both popular platforms to share its latest news, press releases and photos. Federal’s Facebook and Twitter sites are complemented by the Federal YouTube channel, which features a wealth of motorsport-related content.

3rd August 2011/by Tyrepress Editors

Facebook feedback boosts Conti’s American truck tyre range

Bosses who frown upon Facebook as yet another opportunity for employees to squander precious company time may be surprised to hear it has been embraced by the tyre industry and, as the following example shows, can actually influence which tyres are released onto the market.

15th July 2011/by Tyrepress Editors

Tyrepress readers ticket offer – Japfest 2: The Evolution

Japfest 2: The Evolution, the second event in the Adrian Flux Auto Series for high performance Japanese cars, was launched last year at Rockingham. In 2011, the event promises to be “bigger, faster, more interactive” and will this year take place at one of UK motorsport’s heartlands, Donington Park. Readers of tyrepress.com can access specially priced tickets to the event – advance tickets cost £13 with the code MAX04. The event takes place on Sunday, 10 July.

4th July 2011/by Tyrepress Editors

Maxxis investigates Team Japspeed Impreza theft

In a statement following up on the June 11 theft of the Team Japspeed 1JZ Subaru Impreza from Santa Pod Raceway, Maxxis shares it has begun an investigation into security issues arising from the incident. The tyre maker also took the opportunity to thank the many performance car fans who assisted in the search for the stolen vehicle.

16th June 2011/by Tyrepress Editors