Pirelli announces new Diablo Super Biker app features
Pirelli has upgraded its Apple and Android Diablo Super Biker app, allowing routes travelled to be downloaded and viewed directly on computers and tablets. This, the company says, will make it easy to compare them and facilitate sharing on social networks. The upgrade represents a continuation of the company’s digital and social media strategy. The app has been downloaded more than 100,000 times, averaging 328 downloads per day in the last two months, the company says. The Pirelli Moto Facebook page, launched at the beginning of 2012, has grown to more than 140,000 fans. The Italian manufacturer believes increased social networking leads to greater proactive interaction from customers and end-users on a daily basis.