Trelleborg has announced plans to launch three new apps at Agritechnica 2013, which is taking place from 10 to 16 November in Hannover, Germany. The new software will offer tools to help customers with Tyre Efficiency, Dealer Location and aTtraction. In addition the firm report that it is updating its existing apps – Load Calculator, Tyre Book and Tyre iBrochure.
Delphi Product & Service Solutions is touring the UK with The Parts Alliance, launching an interactive, customer-facing initiative. The brakes supplier’s 12 week tour has been given the punning title ‘Take a Brake’, reflected in the tea/coffee break atmosphere of the tour’s stops, designed to get end-users interacting with representatives of the two companies, who will give their insights into the latest Delphi braking technologies. The tour also has a social media focus, with both companies making extensive use of their Twitter and Facebook pages to publicise the tour and the braking products.
It only got underway in early June, yet within less than two months Bridgestone’s new ‘Everywhere’ campaign website has received a million visits from across Europe. The beeneverywhere.eu site and campaign, which is video-rich and pairs with social media, is described by Bridgestone Europe as innovative and fun, a tweaking of the Bridgestone ‘Your Journey, Our Passion’ corporate slogan with an interactive road trip ‘driven by you’.
Two biking fanatics have received prizes from Bridgestone’s motorcycle team, responding to contests conducted at a recent motorcycle festival, and on the company’s social networking pages. Katrina Rex beat dozens of men to win a set of premium Bridgestone radial bike tyres at the recent Shropshire Bike Festival, holding out tyres on her outstretched arms for a longer period of time than anyone else. Meanwhile, Steve Trudgeon from St Austell triumphed in a Bridgestone Facebook competition, earning a place at the Honda Ron Haslam Race School at Donington.
Bridgestone has taken its inflatable exhibition stand to the Warwickshire countryside for three days, where 129,000 visited Ragley Hall, Alcester to see around 900 exhibits at the CLA Game Fair Show. Featuring farming, shooting, fishing, archery and craft stands, the manufacturer says it presented a good opportunity to show off its tyres, including motorcycle, passenger car, all-weather and 4×4 ranges.
Falken Motorsport has released a 28 minute movie showcasing its 2013 Nürburgring 24 Hours experiences. Filmed across three countries and on location at the Nürburgring 24 Hours, the film contains driver interviews and intense racing action culled from 25 terabytes of data. The film is now available to view online via sites such as YouTube and Facebook, as well as in the subscriber area on Tyrepress.com below.
Great news for lovers of grey skies and indifferent temperatures! Some experts opine that the overly wet summer we’re having may be the pattern for the coming decade. The Met Office put forward this scenario after a new weather pattern was identified in the North Atlantic, and the prospect of ten more years of wet summer weather has prompted TyreSafe to advise motorists that adequate tyre tread depth is more important than ever.
Bridgestone has launched its latest online marketing campaign, utilising a new website, beeneverywhere.eu, social media and video in its effort to position the brand as “innovative and interactive”. Revolving around exploring the world, the video is set to a soundtrack based on Johnny Cash’s ‘I’ve been everywhere, man’. Jake Rønsholt, general manager, corporate and brand communications at Bridgestone Europe explained: “Part of the beauty of the campaign is that visitors to the main site can do exactly that, on just about any device.
The first Isle of Man TT Supersport race once again saw Dunlop riders take 1st, 2nd and 3rd places on the podium – with Michael Dunlop continuing his winning streak using the latest road legal Dunlop D212 GP PRO tyres that were launched earlier this year. Michael Dunlop was joined by his brother on the podium, with William Dunlop taking third place and Bruce Anstey coming in second, 10 seconds behind Michael.
Yokohama has been selected as original equipment tyre provider by Audi and Mercedes-Benz for a number of the German brands’ latest high performance cars. The newest addition to Yokohama’s high performance range, the recently-unveiled Advan Sport V105, has been adopted by both on some of their most rewarding drivers’ cars. Additionally Yokohama tyres were used recently to break a Nürburgring Nordschleife record for the fastest road-legal Subaru Impreza around the Green Hell. Built by Yokohama partner Revolution Motorstore in the UK, the Impreza was driven to and from the Nordschleife having lapped the circuit in 7:53.08.
Maxxis International has appointed Jas Ghata-Aura to the new position of online content developer. Maxxis says the appointment forms part of its heightening focus on digital communications. The tyre manufacturer, driven by the belief that online and social media platforms are fast becoming the most effective ways of communicating directly with consumers, has emphasised new media channels in growing its brand already and boasts a strong existing following on its social media channels as a result. It is hoped Ghata-Aura’s appointment will help to strengthen and build Maxxis’ presence, which in turn will give more existing and potential customers the opportunity to interact with the brand and its assets on a daily basis.
Three times BTCC winner, Matt Neal, is to judge Dunlop’s annual car livery competition. The Europe wide competition aims to find a winning livery for the Dunlop Ferrari that will race in the legendary Le Mans 24 Hours in June.
Motorsport and car fans, design students and artists (aged 16 years and over*) from across Europe are invited to take part. Each country will have a competition with four entries put forward to the European final. Dunlop is proud to announce that Matt Neal will choose the best four UK designs as part of this pan European competition.
Want to promote a tyre brand? Not too fussed about being paid for your efforts? Nitto Tire U.S.A. may have just what you’ve been looking for. The tyre maker has launched its ‘Ambassador’ programme, a scheme aimed at its “most loyal enthusiasts” and described as being “the latest extension of its dynamic community building efforts.”
Maxxis has announced its plans to increase its presence on social networking platforms. New Maxxis marketing manager Amy Colbourne explains that the company’s increased activity on social networks will allow it to offer better customer support, as well as allowing customers to speak directly to the company more easily. The brand has recently launched a new Maxxis Babes website and currently has Facebook, Twitter, Instagram, YouTube, Pinterest and Google+ accounts.
Michelin’s status as a culinary authority will come in handy at the Goodwood Festival of Speed (FoS) 2013; during this year’s event the tyre maker and Michelin guide publisher will draw visitors in with cooking demonstrations by Michelin starred chefs on its main exhibition stand.
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